Rickard Allstrin

Account Director at INGO a part of Grey and Ogilvy network
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Stockholm Metropolitan Area, SE

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Experience

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Apr 2019 - Present

      I am responsible for the overall budget, leadership of the teams and the client relationship. Furthermore, I am responsible for alignment of client strategies and execution of communication campaigns with the purpose of growing clients businesses and build their brands. I work with clients such as Activision (Globally), Burger King (Nordic/globally), MINI (Nordic) and Barebells (Globally) and new business. One of the key milestones was the global campaign “Moldy Whopper” for Burger King. I am responsible for the overall budget, leadership of the teams and the client relationship. Furthermore, I am responsible for alignment of client strategies and execution of communication campaigns with the purpose of growing clients businesses and build their brands. I work with clients such as Activision (Globally), Burger King (Nordic/globally), MINI (Nordic) and Barebells (Globally) and new business. One of the key milestones was the global campaign “Moldy Whopper” for Burger King.

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • 2014 - Mar 2019

      At Nord DDB I was responsible for the overall budget, leadership of the teams and the client relationship, the alignment on strategies and the execution of communication campaigns in order to grow clients business and build their brands. I worked with clients such as Husqvarna (globally), Elklöp/Elgiganten (Nordic) and Google (Northern Europe) and new business. I was Group Account Director for Elkjöp/Elgiganten Nordic, the biggest retailer of electronics and one of the biggest advertising buyers in the Nordics, with Nord DDB Sweden as the lead agency. My role in addition to leading the account was to align the campaigns with all Nordic DDB offices. Two of the key milestones where launching Google Home in Northern Europe and setting a new Nordic concept and Visual Identity for Elkljöp/Elgiganten. Show less

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • 2013 - 2014

      I was responsible for the overall budget, leadership of the team and the client relationship, the alignment on strategies and the execution of communication campaigns in order to grow clients business and build their brands. I worked with clients such as Renault and Dacia for the Nordic markets and new business. One of the key milestones where making the first Nordic produced commercial for Renault. I was responsible for the overall budget, leadership of the team and the client relationship, the alignment on strategies and the execution of communication campaigns in order to grow clients business and build their brands. I worked with clients such as Renault and Dacia for the Nordic markets and new business. One of the key milestones where making the first Nordic produced commercial for Renault.

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • 2010 - 2013

      I was responsible for the overall planning, execution, budget and production of the campaigns. I worked with clients such as 3, MER, K-Rauta, Marabou and Lantmännen. Some of the milestones where launching the concept “Mannen från 3” (The man from 3) and launching the concept “Ett byggvaruhus av det rätta virket (A hardware store made of the right stuff) for K-Rauta. I was responsible for the overall planning, execution, budget and production of the campaigns. I worked with clients such as 3, MER, K-Rauta, Marabou and Lantmännen. Some of the milestones where launching the concept “Mannen från 3” (The man from 3) and launching the concept “Ett byggvaruhus av det rätta virket (A hardware store made of the right stuff) for K-Rauta.

  • Unit Advertising
    • Stockholm, Sweden
    • Co Founder/CEO/Account Director
      • 2010 - 2010

      As Co-funder, CEO and Account Director I was overall responsibility for the agency and the day to day business and new business. The agency worked with clients in the Swedish market such as Vapiano, GB Glace and Nordsteds Publishing House. As Co-funder, CEO and Account Director I was overall responsibility for the agency and the day to day business and new business. The agency worked with clients in the Swedish market such as Vapiano, GB Glace and Nordsteds Publishing House.

  • X2M Publicis
    • Stockholm, Sweden
    • Account Director
      • 2008 - 2010

      I was responsible for the overall planning, execution, budget and production of the campaigns for clients such as HP, Bring, Garnier, Samsung and P&G (Oral B and Vicks). I was responsible for creating campaigns for the local market as well as adaptions of global campaigns for the Swedish market. I was responsible for the overall planning, execution, budget and production of the campaigns for clients such as HP, Bring, Garnier, Samsung and P&G (Oral B and Vicks). I was responsible for creating campaigns for the local market as well as adaptions of global campaigns for the Swedish market.

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • 2006 - 2008

      I was responsible for the overall planning, execution, budget and production of campaigns for clients such as Indiska, VW, Parlino, Optimal Telecom, Goodyear and Dunlop. I was responsible for the overall planning, execution, budget and production of campaigns for clients such as Indiska, VW, Parlino, Optimal Telecom, Goodyear and Dunlop.

Education

  • Berghs School of Communication
    VARU
    2012 - 2012
  • Stockholm University
    Law
    2004 - 2004
  • Berghs School of Communication
    Project Management
    2002 - 2003

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