Rick Yanchuleff
Director. Marketing and Development at GBS|CIDP Foundation International- Claim this Profile
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Bio
Experience
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GBS|CIDP Foundation International
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Director. Marketing and Development
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Apr 2016 - Present
The GBS-CIDP Foundation International is the preeminent global non-profit organization supporting individuals and their families affected by Guillain-Barre' syndrome, (GBS), chronic inflammatory demyelinating polyneuropathy (CIDP), and related syndromes such as multifocal motor neuropathy (MMN) through a commitment to support, education, research, and advocacy. The organization's mission is to insure that every person affected by GBS, CIDPm ir related syndromes such as MMN, will have access to early and accurate diagnosis, appropriate and affordable treatment, and knowledgeable support services. The disorder call Guillain-Barre' (ghee'-yan bar-ray') syndrome, or GBS, is a rare illness typified by the rapid onset of weakness, often accompanied and sometimes even preceded by abnormal sensations, such as tingling or pain. These various changes reflect damage to peripheral nerves, that is, nerves located outside the brain and spinal cord. Peripheral nerves include motor nerves to muscles that enable movement, sensory nerves from the skin and joins that detect texture, limb position, etc., and autonomic nerves that automatically regulate functions such as heart beat, blood pressure, pupil size, and a sense of bladder fullness. CIDP, or idiopathic chronic inflammatory demyelinating polyneuropathy, The incidence of new cases of CIDP each year is estimated to be between 1.5 and 3.6 million population and, because of the chronicity of the disease, to affect as many as 40,000 patients in the United States at any one time. CIDP is characterized by progressive symmetrical weakness and sensory loss in a patient's legs and arms that develops in a steady or step-wise fashion over more than eight weeks.Weakness is symmetric, occurring on both sides of the body about equally. The longer progression distinguishes it from acute neuropathies such as Guillain-Barre' Syndrome, in which patients develop their peak weakness within 1 to 4 weeks. Show less
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North Star Initiative
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Non-profit Organizations
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1 - 100 Employee
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Director of Strategic Development
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Jan 2015 - Apr 2016
Providing restoration services for survivors of sex trafficking and sexual exploitation. Responsible for planning, creating and executing marketing and development strategies for growth including the development of a tactical plan to open a new 10-bed in-patient care facility in 2016. At present, the position includes shared assignments with the executive director including organizational management, human resources, facilities and operations, community partnerships and outreach; website and social media management; grant research, writing and submissions; event management; volunteer management; and outreach to community media and press. Show less
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Gabriel Network
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1 - 100 Employee
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Director, Development and Communications
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Jul 2013 - Nov 2015
Responsible for creating and executing marketing and development strategies for growth including new products and services; market research and analysis; project management. Provides strategic and tactical direction for donor recruitment as well as efforts to maintain giving levels through continuous communication to the donor database. Serves as the lead for all communications projects including collateral materials, website and social media. Working closely with the Executive Director and the Board of Directors, assists in the execution of all fundraising and friend-raising events. Show less
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Director of Marketing
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Jun 2010 - Apr 2013
Responsibilities included--but were not limited to--supervising a team of marketing communications and public relations personnel for the purpose of maximizing brand awareness and messaging to a US donor base; public relations; writing; graphic design; web design and management; social media management; event management; and providing marketing support to a nationwide team of development specialists. Instrumental in managing development processes including annual giving, planned giving, grant distribution, major donor outreach, fundraising events, donor research and acquisition, etc. Show less
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Director of Marketing
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2007 - 2009
Instrumental in the expansion of an 80-year old organization from local to statewide status in less than two years; helped establish unique service lines (operations and marketing) to provide employment and support services for the blind and vision impaired; recreated and established brand identity; managed business development, public relations, fundraising and development, advertising, marketing, social media, web sites, sales, and an active volunteer program. Instrumental in the expansion of an 80-year old organization from local to statewide status in less than two years; helped establish unique service lines (operations and marketing) to provide employment and support services for the blind and vision impaired; recreated and established brand identity; managed business development, public relations, fundraising and development, advertising, marketing, social media, web sites, sales, and an active volunteer program.
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Solo Laboratories, Inc.
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Kutztown, PA
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Vice President, Sales & Marketing
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Apr 2003 - Sep 2005
Reinvented a 20-year old company and increased sales by over 25% in less than three years; obtained record sales and profitability; implemented a nationwide corporate rebranding initiative; redesigned the primary product line; developed and released a secondary product line; managed the national sales force; created and supervised a Corporate Advisory Board of renowned healthcare professionals; and, as a member of the Executive Operating Team, implemented LEAN business concepts. Reinvented a 20-year old company and increased sales by over 25% in less than three years; obtained record sales and profitability; implemented a nationwide corporate rebranding initiative; redesigned the primary product line; developed and released a secondary product line; managed the national sales force; created and supervised a Corporate Advisory Board of renowned healthcare professionals; and, as a member of the Executive Operating Team, implemented LEAN business concepts.
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Arrow International, Inc.
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Reading, PA
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Manager, Advertising & Corporate Communications
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Jun 1988 - Jun 2002
Established, grew, and supervised an internal marketing department from one person to a staff of twelve marketing professionals; managed a budget of more than $2MM; contributed to the overall corporate growth of over $300MM; was instrumental in managing investor communications during and after the IPO; designed and produced marketing materials in six languages; managed the corporate trade show program; managed national and international sales meetings. Established, grew, and supervised an internal marketing department from one person to a staff of twelve marketing professionals; managed a budget of more than $2MM; contributed to the overall corporate growth of over $300MM; was instrumental in managing investor communications during and after the IPO; designed and produced marketing materials in six languages; managed the corporate trade show program; managed national and international sales meetings.
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Education
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Syracuse University
Master's degree, Advertising -
Lebanon Valley College
Bachelor's degree, Individualized Major