Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• VP of Audience Intelligence at CMI Media Group

  • Jan 2023 - Present

• Vice President, Intelligence Solutions

  • Apr 2022 - Present

  Part of the Audience Intelligence Team leadership at CMI Media Group, focused on evaluating, producing and growing the Intelligence products and toolsets across both the Market Intelligence and Social Intelligence pillars within the Audience Intelligence Department.



Aetna, a CVS Health Company

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Director of Customer Insights for Commercial Business

  • Jul 2019 - Dec 2021



Maquixtia

• Eagle River, WI

• President and Founder

  • Oct 2018 - Jul 2019

  Healthcare technology start-up dedicated to collecting and analyzing patient data from home health and mobile devices (such as fitness trackers and smartwatches) using Artificial Intelligence. In addition to analyzing the data for patients and putting them into one central hub, we work to ensure the data are available to patient care teams through their EHR system. Healthcare technology start-up dedicated to collecting and analyzing patient data from home health and mobile devices (such as fitness trackers and smartwatches) using Artificial Intelligence. In addition to analyzing the data for patients and putting them into one central hub, we work to ensure the data are available to patient care teams through their EHR system.



The George Washington University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • May 2010 - May 2019

  Adjunct professor in the Graduate School of Political Management (GSPM) teaching qualitative and quantitative research methods classes. Guest Lecturer at Cornell University, Georgetown University, the University of North Carolina - Chapel Hill, and the University of Chicago Polsky Center for Entrepreneurship and Innovation. Adjunct professor in the Graduate School of Political Management (GSPM) teaching qualitative and quantitative research methods classes. Guest Lecturer at Cornell University, Georgetown University, the University of North Carolina - Chapel Hill, and the University of Chicago Polsky Center for Entrepreneurship and Innovation.



KJT

• United States
• Research Services
• 1 - 100 Employee

• Vice President, Consulting Services

  • Nov 2017 - Oct 2018

  * Apply new and innovative research techniques to help solve client challenges, including AI/machine learning, psychographic segmentation, conjoint, and emerging healthcare IT. * Responsible for ensuring that the strategic needs of clients and future clients are being addressed * Manage company sales process. Company secured the largest sale in its history. Achieved 103% of fiscal year sales goals. * Drive new thought leadership efforts. Company conducted more conference presentations and received more media coverage that it had in its history.



J.D. Power

• Information Services
• 700 & Above Employee

• Director, Government & Healthcare Practices

  • Feb 2014 - Nov 2017

  * Responsible for profit and loss of Healthcare and Government practice areas. * Exceeded Healthcare Practice P&L goals in two of the three years. * Created new syndicated research studies. * Served as thought leader and industry expert on issues related to healthcare payers, providers, pharmacies, fitness trackers and smart watches, blood glucose meters, fitness centers, wellness, Medicare, and Veterans Health Administration (VHA). * Presented research findings and assist clients with strategic planning. * Led integration of NPS program into healthcare studies



Lake Research Partners

• United States
• Research
• 1 - 100 Employee

• SVP/Managing Director

  • Feb 2010 - Feb 2014

  * Responsible for the firm’s profit and loss.* Direct firm’s marketing efforts.* Secure original projects. * Lead firm’s Management Team.* Manage firm’s infrastructure and systems.* Manage human resources.

• Vice President

  • Jan 2007 - Feb 2010

• Senior Analyst

  • May 2004 - Jan 2007



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Manager

  • May 2001 - Nov 2003

  * Internal research consultant to the Baking Products Division and mentor to junior staff. * Co-chair of Qualitative Best Practices Group. * Developed training program for Consumer Insights Division. * Research Director for PBUSA Division, project director for internal research vendor. * Elected to Hispanic Employees Network Steering Committee. * Used both syndicated and custom research. * Internal research consultant to the Baking Products Division and mentor to junior staff. * Co-chair of Qualitative Best Practices Group. * Developed training program for Consumer Insights Division. * Research Director for PBUSA Division, project director for internal research vendor. * Elected to Hispanic Employees Network Steering Committee. * Used both syndicated and custom research.



Q. Consulting

• Lake Bluff, IL

• Founder and Owner

  • Feb 1998 - May 2001

  * Conducted international mainline channel competitive analysis. * Conducted international e-commerce competitive analysis. * Consulted on custom database construction. * Conducted international mainline channel competitive analysis. * Conducted international e-commerce competitive analysis. * Consulted on custom database construction.



Ipsos Strategy3

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Director of New Product Ventures

  • Jun 1998 - May 2000

  * Responsible for creating new marketing research tools including consumer internet panel, and Web TV research tracking instrument. * Established and maintained joint venture relationships including projects with Nielsen Company and Catalina Marketing. * Product manager for BehaviorScope and Global Diary products. * Responsible for creating new marketing research tools including consumer internet panel, and Web TV research tracking instrument. * Established and maintained joint venture relationships including projects with Nielsen Company and Catalina Marketing. * Product manager for BehaviorScope and Global Diary products.



Iguana International

• Grayslake, IL

• Vice President

  • Feb 1996 - Jun 1998

  Iguana International was a start-up company, which manufactured and supplied cart mounted yardage guides to golf courses. • Created initial business plan and assisted in securing initial funding through the SBA small business loan program. • Assisted with sales and operation of the company. Iguana International was a start-up company, which manufactured and supplied cart mounted yardage guides to golf courses. • Created initial business plan and assisted in securing initial funding through the SBA small business loan program. • Assisted with sales and operation of the company.



Gallup

• United States
• Business Consulting and Services
• 700 & Above Employee

• Managing Director of Client Development, Midwest Healthcare Division

  • Mar 1995 - May 1998

  * Responsible for marketing healthcare services in the Midwest Region, including project pricing. * Responsible for marketing healthcare services in the Midwest Region, including project pricing.



InsureOne Insurance

• United States
• Insurance
• 1 - 100 Employee

• Research Director

  • Apr 1994 - Mar 1995

  * Lead research effort including employee and customer satisfaction programs. * Report findings to executive team and assist with integrating findings into company strategy. * Lead research effort including employee and customer satisfaction programs. * Report findings to executive team and assist with integrating findings into company strategy.



Brookfield Zoo

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Research Assistant

  • Jun 1992 - Apr 1994

  * Assist with creation of surveys. * Collect data through in person interviewing. * Input data into spreadsheet. * Was NOT allowed to feed the peacock that nested outside of my office. * Assist with creation of surveys. * Collect data through in person interviewing. * Input data into spreadsheet. * Was NOT allowed to feed the peacock that nested outside of my office.



US Army

• United States
• Armed Forces
• 700 & Above Employee

• Private

  • Jun 1987 - Oct 1987