Rick Hernandez

Outpatient Admissions Liaison at Mesilla Valley Hospital
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Contact Information
us****@****om
(386) 825-5501
Location
Albuquerque-Santa Fe Metropolitan Area

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Experience

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Outpatient Admissions Liaison
      • Mar 2022 - Present

    • Director Of Business Development
      • Dec 2021 - Mar 2022

    • United States
    • Individual and Family Services
    • 300 - 400 Employee
    • Director of Customer Development
      • Jan 2020 - Oct 2021

      Responsible for Strategic Planning of a 63-bed subacute residential treatment facility for youth; accountable for referral development of both New Mexico and out of state markets. Managed weekly key metric reports that help support customer development strategy and implementation of marketing initiatives.Provided in person and virtual presentation to current and potential new markets. • Improved conversion rate for quicker turnaround times (24–48-hour decisions made) for referral sources. • Development of new marketing strategies for current and future expansion for continuum of care needs. • Increased census by collaborating with marketing, business development, executive teams, clinical and admissions team to capture increased participation. • Partnered with marketing on SEO initiatives i.e., Google Reviews, program marketing collateral (brochures, customer satisfaction surveys, lunch and learn programs to highlight program talent Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Director Of Social Services
      • May 2019 - Jan 2020

      Planned, organized, implemented, and directed a Social Services Program for short term and long-term patient care.Responded to issues identified by patients and families to determine satisfaction with service.Discharged planning at admission to ensure safe discharge for patients and their families: Referrals are made to appropriate agencies and their suppliers for home health care and durable medical equipment needs. • Active contributor in designated administration, nursing, clinical, and utilization management meetings. • Facilitated 72-hour post admission family/patient care conference with interdisciplinary team and community agencies. Show less

    • United States
    • Mental Health Care
    • 700 & Above Employee
    • Director Of Business Development
      • Feb 2004 - Apr 2019

      Responsible for Strategic Planning of a 120 bed residential treatment facility and 70 Desk Day Treatment Program census for youth; built a culture of performance, leadership and accountability of a business development team. Performed monthly analysis of key business development metrics in order to highlight important trends for management decisions and direction. Conducted mobile clinical intake screens and assessments for new patients. • Developed new strategic accounts and payer mix optimization/relations; developing referent relationships sales cycle for new and legacy accounts. • Created and implemented key consumer marketing strategies into business development/marketing plans. Show less

Education

  • University of Phoenix
    Master of Business Administration - MBA, Business Administration and Management, General
    2003 - 2005
  • New Mexico Highlands University
    Master of Social Work - MSW, Mental and Social Health Services and Allied Professions
    1993 - 1995

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