Experience

GoatFish

• United States
• Advertising Services
• 1 - 100 Employee

• CEO/Co-Founder

  • Jan 2021 - Present



Fremantle US

• United States
• Entertainment Providers
• 1 - 100 Employee

• President

  • Feb 2018 - Sep 2019

  President of Commercial Operations, part of the Fremantle North America leadership team, oversaw strategy and business development - identified potential investment opportunities, and mergers and acquisitions that best complement both FMNA and the overall FremantleMedia core businesses. Key Leadership and Growth Responsibilities: • Oversaw the company’s strategy/business development - identifying potential investment opportunities, and mergers and acquisitions that best complement both FMNA and the overall FremantleMedia core businesses. • Shepherded FMNA’s ancillary businesses including licensing, sponsorship and branded content and integrations, identifying new opportunities for growth and partnerships across our major brands and broadcaster partnerships. • Led FMNA’s marketing/communications functions to guide the teams in advancing the company’s overall messaging and branding for its extensive scripted and unscripted portfolios. • Functioning CEO of FMNA’s vintage game show TV network BUZZR – tripling ratings, ad sales growth and resulting in the networks’ first-time into profitability • Oversaw the digital/social media teams that delivered 2 of the top 5 social media engagement prime time TV shows. Show less



Fremantle

• Media Production
• 700 & Above Employee

• President

  • Oct 2013 - Jan 2018

  President and General Manager joined to turn around all aspects of FM Kids & Family Division (Development, Production, Franchise Management as well as all Sales and Distribution responsible for all aspects of FM Kids & Family Division (Development, Production, Franchise Management as well as all Sales and Distribution). Successes include: Led Turnaround of Global Kids and Family Entertainment Division: • Rationalized development slate to determine a “fewer, bigger, better” strategy that shifted investment focus to brands that have global franchise potential - which has led to a reduced Gross Investment by 71% while increasing Gross Profit by $20M within 3 years. • Effectively leveraged key global co-production partnerships - including BBC Kids, Netflix, and Amazon - to develop distinctive and ground breaking new properties across preschool and 6+ age groups. • Leveraged portfolio to gain distribution across all major markets which has resulted in global ratings success - including Disney Jr US and 2 preschool shows (Kate & Mim-Mim and Tree Fu Tom) sold to CCTV in China. Show less



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Vice President Global Marketing

  • Feb 2012 - Oct 2013

  Collaborated to spearhead the integration with Mattel to ensure maximum value from the $720M acquisition - including leading the global brand management for the HIT Brand’s toy business within the Fisher-Price division. Developed 3-year strategic plans to grow the global HIT Brand’s toy business to $600M by 2016 – which included revamping two existing lines as well as adding three new, incremental toy segments with bespoke strategies for various markets/consumers to maximize global footprint (including Chinese toy line). Show less



HIT Entertainment

• Entertainment Providers
• 1 - 100 Employee

• Senior Vice President, Global Brand Management & Thomas EMEA Division

  • Oct 2008 - Feb 2012

  HIT Entertainment (purchased by Mattel 2012) was one of the world's leading independent children's entertainment producers and rights-ownersAs part of the senior executive team focused on the sale of HIT Entertainment, moved to the UK to turn around challenged European business through increased brand focus, improved Home Entertainment division profitability and refined licensing strategiesHelped to successfully transformed the company’s infrastructure to an integrated global franchise management, that aligned US and International divisions across all global lines of business (Broadcast, Consumer Products, Home Ent., Live Events).Continued to oversee global franchise management for Thomas to deliver $1.5B in annual retail sales in addition to leading successful content strategies for Fireman Sam, Bob the Builder and Mike the Knight that balanced enriched the story-telling with strong themes that would translate into robust Consumer Product sales.Led UK’s 4th largest Children’s Home Entertainment Label (all brands) delivering $10M annually.Led 30+ employees in London and New York across 3 divisions through two re-organizations, a company sale and corporate integration, all with positive fiscal results, brand growth and < 4% voluntary turnover. Show less

• VP Consumer Products Licensing

  • Aug 2005 - Oct 2008

  Lead U.S. Consumer Products licensing and promotions department across all product categories including Publishing, Hard and Soft Lines, Interactive and Promotions with responsibility for overall Consumer Products P&L.

• Category Director Hard Lines

  • May 2004 - Aug 2005

  Developed and implemented hard goods category strategies across all HIT brands including Bob the Builder, Barney, Thomas & Friends, The Wiggles and Angelina Ballerina.Leed both domestic and global toy partner relationships (including: Hasbro, LEGO, TOMY, Spin Master and RC2) to deliver projected $650MM in global retail sales.Negotiated over 65+ agreements across games, youth electronics, party goods, sporting goods categories as well as regional and global toy deals.

• Brand Business Director

  • Mar 2003 - May 2004

  Managed full P&L responsibility for $300MM in annual domestic retail sales for leading preschool properties - Bob the Builder (#1 preschool boys property) and Rubbadubbers - across Home Entertainment, Consumer Products, Publishing and Stage Show categories – totaling 25% of HIT’s global revenue.



RC2

• United States
• Consumer Goods
• 1 - 100 Employee

• Senior Brand Manager

  • Apr 1997 - Mar 2003

  Managed new product development and marketing plans to successfully grow Thomas Wooden Railway domestic sales 47% and 48% in ’01 and ’02, respectively –delivered $92MM in ‘02 domestic sales Worked with international subsidiaries/distributors to develop long-term product/marketing plans to gain increased penetration in existing and new countries. Resulted in 15% in ‘01 international business Managed creation of new Thomas Take Along die-cast system through research to long-term strategic product development. Launched 2002 to become $50M annual business Show less