Experience

Green House Agency, Inc

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President of Marketing & Creative Strategy

  • Sep 2020 - Present



Freelance Marketing and Creative Services

• Marketing Services
• 700 & Above Employee

• Freelance Creative Strategist and Writer

  • Nov 2015 - Oct 2021

  PepsiCo - Innovation Design Strategy - Playbook Manifesto Development, Case Study Development FutureBrand IPG - Strategic Messaging & Copy Content for Amazon (Certified For Humans now live) Brand Architecture Guidelines for Facebook, Naming development for Exxon Mobil, Intermountain Healthcare, Vizient Health Services, The Vegetarian Butcher, Amazon, Cisco, Gap Inc, VitaPod, Heroiq Health, Concept Innovation Development for Coca-Cola Pixi Beauty Inc - Copywriter for Social Media Content Design Bridge, WPP - Creative Strategy, Verbal Identity & Copywriter; MasterCard (ToV), Colgate (ToV), Lonza (Naming & Positioning) Pearlfisher – Verbal Identity; Manifesto & Brand Story Content; Spirits Innovation Yoga Mondays - Founder, Creative Director, Digital Content Strategy (& Teacher) KillWolf – Creative Strategist, Growth Strategy & Branded Content; Puremedy, Algenist Spring Design Partners - Case Study development, Creative Strategy, Business Dev & Copywriter; Four Seasons, The Home Depot, Calyxt CBX - Case Study Development Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Freelance Copywriter

  • Dec 2019 - Jan 2020

  Development of Innovation Playbook content. Development of Innovation Playbook content.



FutureBrand

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Freelance Copywriter, Verbal Identity & Naming Director

  • Oct 2018 - Dec 2019

  Verbal Identity & Content Development: Key Strategic Messaging & Copy Content for Amazon Brand Architecture Guidelines for Facebook Naming development for Intermountain Healthcare, Vizient Health Services, The Vegetarian Butcher, Exxon Mobil, Amazon, Cisco, Gap Inc, VitaPod, Heroiq Health...and more Concept Innovation Verbal; Identity Development for Coca-Cola. Verbal Identity & Content Development: Key Strategic Messaging & Copy Content for Amazon Brand Architecture Guidelines for Facebook Naming development for Intermountain Healthcare, Vizient Health Services, The Vegetarian Butcher, Exxon Mobil, Amazon, Cisco, Gap Inc, VitaPod, Heroiq Health...and more Concept Innovation Verbal; Identity Development for Coca-Cola.



Yaasa Studios Inc.

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Director of Marketing & Branded Content

  • Oct 2016 - Nov 2019

  Worked as Brand Creative Director and Copywriter, creating the global brand identity, naming, web content, and all marketing campaigns for this new D2C start-up brand, based in Santa Barbara and Zurich. Yaasa delivers ground-breaking innovative adjustable furniture and accessories, differentiating itself from the new wave of product-in-a-box companies, positioning brand wellness and end benefit communications, with the promise of a seamless, consistent, and beautiful customer experience. Delivered the powerful brand tagline: It’s Time To Adjust. Johannes Sauer, CEO: “Rick helped to create the Yaasa brand – starting with naming and positioning, designing products, packaging and website, to defining the Yaasa customer experience. We were a team with a big engineering and product experience, but little to no marketing and brand experience. Throughout the entire process, Rick acted as the steward of the brand – telling us very practically – as a brand – what to do and more importantly what we shouldn’t do. Together with our design team, he helped to create the visual expression of the brand, which can measure itself with the best of the best in our industry. His vast experience with luxury brands was a tremendous asset in our journey to create premium, direct-to-consumer, adjustable furniture and accessories that stand out and lets customer’s hearts beat that little bit faster.” Show less



Design Bridge and Partners

• United Kingdom
• Advertising Services
• 400 - 500 Employee

• Freelance Copywriter & Strategist

  • Feb 2019 - Apr 2019

  Strategy & copywriting for various projects focusing on Naming, Tone of Voice Guidelines, Brand Strategy, and Manifestos. Clients included; Mastercard, Colgate, and Lonza Strategy & copywriting for various projects focusing on Naming, Tone of Voice Guidelines, Brand Strategy, and Manifestos. Clients included; Mastercard, Colgate, and Lonza



Jones Knowles Ritchie

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Group Account Director

  • Feb 2014 - Dec 2014

  Responsible for heading up a new division within the company - Spirits & Luxury. Client lead for the global re-brand of Bacardi Martini, won the global pitch for the global re-brand of Courvoisier, and agreed with the board a client development plan for commercial growth in all luxury brands including; Penhaligons, Jura, and Half Hitch Artisanal Gin. Increased our new business revenue and grew the account team from 4-8 managers in my tenure. Jones Knowles Ritchie is an international design agency with 24 years of experience in creating brand growth through the medium of design. We help brands get noticed and chosen by amplifying and celebrating what makes them unique and charismatic. We call it Brand First. No matter what the context, category or market, the philosophy remains the same. Brand First design gets you noticed, and charisma gets you chosen. This is based on three fundamental truths: Great design imbues charisma. Charisma justifies a price premium. Price drives profitability. Proudly independent since 1990, they have studios in London, New York and Singapore. Show less



Brand Union

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Apr 2009 - Nov 2013

  Client lead for complex global FMCG companies dedicated to delivering world-class design and innovation. Notably, driving the strategic engagements with brand owners and international corporations, including communications, positioning and portfolio management. Utilized key strategic analysis tools that informed insight driven rationale to create robust design, and drive commercial growth. Led the high profiled Absolut US city series, including Absolut Brooklyn, a collaboration with Spike Lee. Championed the repositioning and redesign of global portfolio brands such as the innovation work for Malibu Red, their most commercially successful launch to date. Also led the accounts for Kahlua, Jameson, Julien Farel, Lysol, Mucinex, Abreva, and TRESemmé (Unilever). Show less

• Brand Manager

  • Aug 2008 - Sep 2009

  Managing day-to-day client needs, whilst furthering brand consultancy skills, and strategic brand development, to facilitate the successful delivery of the agency’s highest (and tallest) profile branding projects. Focus was on the strategic identity development of our Emaar client and the launch of the Burj Khalifa.Key Clients:Emaar Development Group / Armani (Burj Khalifa), TDIC, Mubadala, Abu Dhabi Investment Company (Invest AD), Sorouh Real Estate, GHC Zonescorp Abu Dhabi.