Experience

Transnational Strategy Group LLC

• United States
• International Trade and Development
• 1 - 100 Employee

• Consultant, Electrification in the Automotive Sector

  • Dec 2021 - Present

  A member of a team advising clients on the transformation of the energy sector towards renewable energy sources. Engage with clients requiring strategic analysis and business advice to understand how to manage the risks and opportunities brought on by climate, infrastructure and energy legislation. Knowledgeable about the rapid transformation of the automotive industry towards electric and other clean fuel technologies.

• Consultant

  • Nov 2018 - Present

  TSG is a commercial, economic/governmental and policy consultancy providing services to private sector and sovereign governmental clients. As the automotive consultant, I assist automotive and related enterprises seeking to enter the US market or US businesses seeking to expand outside the shores of the USA. Services include market entry and expansion strategies, business planning, identifying growth and expansion opportunities, risk assessment/mitigation; and tracking government policies that can advance or impede an enterprise and assist in developing and executing an appropriate course of action. Show less



Richard Baker Associates, LLC

• Washington, DC

• Owner

  • Nov 2015 - Present

  Providing international trade and development insight, guidance and support for internationally focused companies seeking to expand markets for their products and services. Specializing in international markets including China and Southeast Asia. Recent projects include providing "Motor Vehicle Expertise" to the USAID LUNA II Lao PDR-U.S. International and ASEAN Integration Project. Providing international trade and development insight, guidance and support for internationally focused companies seeking to expand markets for their products and services. Specializing in international markets including China and Southeast Asia. Recent projects include providing "Motor Vehicle Expertise" to the USAID LUNA II Lao PDR-U.S. International and ASEAN Integration Project.



Go Capture

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Aotomotive Strategy Advisor

  • Jan 2016 - Dec 2019



USAID

• United States
• International Affairs
• 700 & Above Employee

• Project Manager-LAO PDR

  • Mar 2017 - Mar 2017

  USAID through Nathan Associates contracted with me to conduct a review of the automobile industrial policy for the Lao PDR. I conducted an in-depth review of the existing regulations and policies; benchmarked ASEAN markets and presented recommendations on the framework for the updating of the industry policy in order to support Lao PDR integration into the ASEAN economic framework. USAID through Nathan Associates contracted with me to conduct a review of the automobile industrial policy for the Lao PDR. I conducted an in-depth review of the existing regulations and policies; benchmarked ASEAN markets and presented recommendations on the framework for the updating of the industry policy in order to support Lao PDR integration into the ASEAN economic framework.



Ford Asia-Pacific

• Shanghai, China

• General Manager, Lincoln China

  • Apr 2012 - Jun 2014

  Lincoln China, a division of Ford Motor Company China Ltd., is a wholly owned subsidiary of Ford Motor Company. As general manager, I was responsible for leading the launch of the Lincoln brand into the China market, the largest automotive market in the world and strategically important to the Lincoln brand globally. Key Accomplishments: • Lead the development of a comprehensive Lincoln China market strategy including: brand, product, pricing, marketing, customer service, logistics, distribution, IT, dealer network. Developed the five-year business plan for the years 2013-2018. • Created “The Lincoln Way”, a unique, new automotive ownership experience for Chinese luxury customers. • Lead the go-to-market team, a dedicated cross- functional team, who carried out the implementation of the Lincoln brand plan over a two-year period leading up to the official launch in Q4 2014. • Debuted the Lincoln brand, products and the “Lincoln Way” at the Beijing International Auto Show in April 2014. After 37 years of service, I retired from Ford Motor Company effective July 1, 2014. Show less



Changan Ford Automobile Corporation, Ltd.

• Automotive
• 100 - 200 Employee

• Deputy General Manager

  • Apr 2010 - Mar 2012

  Changan Ford Automobile is Ford Motor Company's largest vehicle joint venture in China. CFA manufactures, markets and distributes Ford brand vehicles in China through a nation wide dealer network of franchised Changan Ford dealerships. Position responsibilities included development of future products for the Ford brand in China including future product definition, strategy development and pricing plans; analysis of consumer behavior, needs and wants so as to develop products to meet the future needs of the expanding Chinese car market. Managed dealer network development and training plans. Developed all marketing plans for the Ford brand in China. Key Accomplishments  Key contributor to the plan to establish five new manufacturing plants, increasing annual capacity from 300,000 units per year to 1.5 million units in support of the “China Growth Strategy” and global “One Ford” Plan  Launched two new models; developed plans to introduce 15 all new or major changed Ford brand vehicles into the China market by 2015.  Doubled the number of Ford dealers in China in two years. Show less



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• President and CEO

  • Jan 2007 - May 2010

  Ford Group Philippines consisted of four operating companies- distribution/sales; engine machining; engine assembly and vehicle assembly. Total employees of approximately 700; nationwide dealer network of Ford and Mazda brand dealers; vehicles were produced for the Philippines, Thailand, Malaysia, and Indonesia; engine and cylinder heads were produced for the Philippines and for export to Ford affiliates in South Africa and Taiwan. Annual company turnover of $325.0 millionPosition responsibilities included manufacturing and product quality for domestic and export markets; sales and distribution of Ford and Mazda brand products in the Philippines, government affairs and corporate relations; development and execution of company strategies and plans for profitability, marketing, service, customer satisfaction, and sales growth in the Philippines market. Key Accomplishments:• Turned around the company from $28 million loss in 2006 to three consecutive years (2007, 2008, 2009) of profitability, positive cash flow, and year-over-year sales growth.• Negotiated a favorable export development program with the Philippine Board of Investment worth $10.0 million USD to support Ford Motor Company's ASEAN business strategy.• Effectively guided the company through necessary restructuring actions in 2007 and 2008 while maintaining the highest level of employee satisfaction in the Asia-Pacific and Africa region and strong dealership operations. Show less

• President, Ford Motor Indonesia.

  • Jun 2005 - Dec 2006

  Responsible for leading the Ford Motor Company’s national sales company: profitability, sales, marketing, distribution, customer-service, and government relations. Managed a nationwide network of franchised Ford dealers and a team of 50 Ford Motor Company employees. Key Accomplishments:• Lead the company and dealers through a challenging environment- double-digit inflation and interest rates; fuel prices up by more than 100 percent; Indonesia automotive industry collapsed by more than 40 percent. Increased the Ford brand market share by 18 percent in the same period.• Conducted exploratory review of a possible manufacturing investment by Ford Motor Company in the Indonesian market. Negotiated with Coordinating Minister, Minister of Industry, and Investment Board. Show less

• National Vehicle Sales Manager

  • Mar 2003 - Jun 2005

  Responsible for sales of Ford and Mazda vehicles in South Africa, Botswana and Namibia. Managed the franchise dealer network in South Africa, Namibia, and Botswana. Increased Ford sales by 46% in 2004

• Executive Director

  • Aug 1999 - Mar 2003

  Executive director responsible for sales, service and P&L responsibility of Ford Japan Ltd.

• Regional Marketing Manager, New Markets and Associations

  • Aug 1997 - Jul 1999

  Established business units in Thailand, Philippines and Vietnam for Ford Motor Company

• General Marketing Manager

  • Aug 1994 - Jul 1997

  Marketing, advertising and product strategy. Top selling automotive brand in Taiwan in 1995

• Sales, Marketing and Management Positions

  • Sep 1977 - Aug 1994

  Regional sales management; product development/product marketing; advertising; dealer development; distribution; customer service



US Navy

• United States
• Armed Forces
• 700 & Above Employee

• Surface Warfare Officer

  • Jun 1972 - Aug 1977

  United States Naval Education and Training Center, Newport, RI Instructor- Surface Warfare Officers School- Responsible for training newly commissioned naval officers USS Davis DD 937- Held several officer of the line positions- qualified as Surface Warfare Officer Vietnam Service- July – October 1972 Awards: Combat Action Ribbon, Meritorious Unit Citation United States Naval Education and Training Center, Newport, RI Instructor- Surface Warfare Officers School- Responsible for training newly commissioned naval officers USS Davis DD 937- Held several officer of the line positions- qualified as Surface Warfare Officer Vietnam Service- July – October 1972 Awards: Combat Action Ribbon, Meritorious Unit Citation