Experience

American City Business Journals

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• National CRM Director

  • Oct 2007 - Sep 2022

  Project leader responsible for a 40 market/500 user Salesforce implementation. Worked with key stake holders and our Salesforce partner on system modifications and developing a custom order entry system within the SFDC platform. Responsible for developing and managing the roll out plan and in-market training sessions. Led a team responsible for ongoing Salesforce training, data cleanliness and system updates. Managed four major updates between to improve functionality, accommodate the… Show more Project leader responsible for a 40 market/500 user Salesforce implementation. Worked with key stake holders and our Salesforce partner on system modifications and developing a custom order entry system within the SFDC platform. Responsible for developing and managing the roll out plan and in-market training sessions. Led a team responsible for ongoing Salesforce training, data cleanliness and system updates. Managed four major updates between to improve functionality, accommodate the growth of digital advertising, and to adjust to changes in our business processes. Key member of a project team tasked with fully integrating Salesforce with all Bizjournal platforms from customer acquisition to invoicing. Developed an launched a training program designed to increase pipeline adoption. Show less



Washington Business Journal

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Advertising Director

  • Jan 1998 - Sep 2007

  Washington, District of Columbia, United States Led a six-person sales team that achieved quota eight out of ten years. Four-time winner of The Bizjournals coveted Eagle Award for outstanding sales management performance. Created partnerships within local business community that created new revenue streams. Engaged with New Department on realigning content to increase reader value and advertising revenue. Initiated and made continuous improvements to home grown CRM systems to track sales activity and sales pipeline. That work… Show more Led a six-person sales team that achieved quota eight out of ten years. Four-time winner of The Bizjournals coveted Eagle Award for outstanding sales management performance. Created partnerships within local business community that created new revenue streams. Engaged with New Department on realigning content to increase reader value and advertising revenue. Initiated and made continuous improvements to home grown CRM systems to track sales activity and sales pipeline. That work lead to my launch of Salesforce in Washington and then my promotion to National CRM Director to roll it out company wide. Show less



The Washington Post

• United States
• Newspaper Publishing
• 700 & Above Employee

• Sales Manager

  • Sep 1989 - Jan 1998

  Category Sales Manager Managed a sales team responsible for $35 million in advertising from major finance & electronics companies. Developed a focused sales initiative for telecommunication and technology accounts that increased sales by over two million dollars. Partnered with News Department to develop Fast Forward Magazine. Inherited and then rebuilt what was a failing financial sales category. Special Projects Customer Service Re-engineering Project Recruited to join a… Show more Category Sales Manager Managed a sales team responsible for $35 million in advertising from major finance & electronics companies. Developed a focused sales initiative for telecommunication and technology accounts that increased sales by over two million dollars. Partnered with News Department to develop Fast Forward Magazine. Inherited and then rebuilt what was a failing financial sales category. Special Projects Customer Service Re-engineering Project Recruited to join a project team that included departmental heads from Accounting and Sales to institute better use of new technology to streamline customer service and billing and break down department silos. Piloted the new system and oversaw its successful launch company wide. Preprint Distribution Project Key member of a team that charged with successfully met the demand from advertisers to create a zip code-based distribution system. System exceeded major advertisers’ expectations, protected this business from competitors, increased sales and fed the demand to leverage the capacity The Post’s new pre-print assembly system. Show less