Rick Cole
Social Media Strategist at Smith Communication Partners- Claim this Profile
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Southern Native or bilingual proficiency
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Bio
Credentials
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Hootsuite Platform Certification
HootsuiteNov, 2016- Nov, 2024
Experience
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Smith Communication Partners
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United States
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Business Consulting and Services
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1 - 100 Employee
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Social Media Strategist
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Jun 2013 - Present
I research, develop and implement social media marketing and engagement campaigns for Smith Communication Partners. Smith is a management consulting firm that specializes in employee, marketing and corporate communication services. We offer our clients in-depth communication expertise in the areas of human resources, benefits and total rewards, as well as in employee training, business strategy and complex corporate transactions such as mergers, acquisitions, spinoffs and workforce reductions. Show less
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3rd Floor Marketing
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Atlanta
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Practice Leader
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Jun 2013 - Jan 2017
I lead Smith Communication Partner's 3rd Floor Marketing practice. I lead Smith Communication Partner's 3rd Floor Marketing practice.
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Content Contributor
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Jan 2012 - Jul 2013
I have a ridiculous relationship with golf. It's like being in love with a bad woman. She hurts you but you keep coming back for more. Golf has taken vast amounts of my time and money over the years. So, I am thankful to USgolfTV for the opportunity to take a little back. As a regular contributor, I researched and wrote about new equipment, golf related media, and travel. It was great fun. I have a ridiculous relationship with golf. It's like being in love with a bad woman. She hurts you but you keep coming back for more. Golf has taken vast amounts of my time and money over the years. So, I am thankful to USgolfTV for the opportunity to take a little back. As a regular contributor, I researched and wrote about new equipment, golf related media, and travel. It was great fun.
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eKizo
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Atlanta, GA
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Founding Partner
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2004 - 2006
Part of me hesitates to mention eKizo in this profile because ultimately it failed as a business. Yet, I learned so much about the powerful potential and hidden perils of e-commerce that I count it a great success. eKizo marketed two products lines; Kona coffee and teeth whitener (the irony is accidental). I worked out the distribution channels as well as our marketing approach, while my partner focused on technology. In the end, our efforts were held up by companies that controlled ways we connected to the vast internet audiences we wanted to reach. Their fees were too large. This experience has made me so excited about the emergence of social media platforms and the "open" opportunities for smart marketing. Show less
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Cole Residential Report
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Atlanta, GA
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Managing Editor
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Jun 1999 - Jun 2004
In late 1999, I was focused on merging contracting with real estate development. One of my efforts became a real turning point in my career. I began writing, designing and publishing a monthly newsletter for homeowners and real estate investors in the Metro Atlanta market ColeResidential Report was focused on identifying market trends, investment strategies and local public policy issues. The newsletter was so well received, I began creating marketing materials in a variety of contexts. In late 1999, I was focused on merging contracting with real estate development. One of my efforts became a real turning point in my career. I began writing, designing and publishing a monthly newsletter for homeowners and real estate investors in the Metro Atlanta market ColeResidential Report was focused on identifying market trends, investment strategies and local public policy issues. The newsletter was so well received, I began creating marketing materials in a variety of contexts.
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President/Owner
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Jun 1989 - Jan 2004
I come from a family that has been in real estate, building and property management for generations. When I started my first business, ColeResidential in 1989, contracting seemed like a natural extension of what I'd learned growing up. Initially, Cole Residential carved out a niche as a vendor to apartment and condominium complexes. Later we evolved into a full service residential general contractor, focusing on remodeling and whole-house renovations for homeowners and investors. As owner, I was responsible for marketing, sales, hiring, design, project management and, when needed, hammering nails and laying tile. No aspect of the business was beyond my purview. I believed then, and still believe, that customer relations and service is the beating heart of business success. At its essence, all business is about serving the needs of others. ColeResidential put our client relationships first and that led to satisfying work and increased opportunities. Show less
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Education
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University of Florida
Master of Arts (M.A.), Mass Communication/Social Media -
2010 - 2012
Georgia State University
M.A., Rhetoric and Composition -
2004 - 2008
Georgia State University
Bachelor of Arts (B.A.), Communications
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