Experience

HCR(慧辰资讯)

• China
• Market Research
• 1 - 100 Employee

• Intern

  • Jul 2023 - Present

  •Project 1: Monthly report on focus group interviews at RT-Mart Based on the content of the monthly 6-person seminars conducted in Nantong city, refine and analyse the core customer groups' intrinsic needs and shopping habits, independently draw PPTs, and write three research reports for July/August/September, to dig out the pain points of the experience of RT-Mart shops and the experience of the online APPs from the perspective of consumers, and to summarize the improvement plan. •Project 2: Yangzhou M Member Shop Symposium Research Report Based on the survey content of 14 interviewees from the July/August symposium of Yangzhou M member shop, assisted in writing the research report. From the perspectives of M Member Shop's brand recognition, offline shop shopping experience, online APP shopping experience, etc., we summarise the improvement suggestions for the future development of M Member Shop's offline shop and online APP. Show less



UCL Consulting Society

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Project Consultant

  • Oct 2022 - Jan 2023

  •Conducted competitor research to help the client better comprehend and visualise the competitive landscapes - developed Excel models to map out the market's size and each competitor's customer base, company valuation, annual revenue, and percentage market share. •With the client, we developed methods to increase the company's online and marketing presence in order to raise brand awareness and lead-to-customer conversion rates. •Conducted competitor research to help the client better comprehend and visualise the competitive landscapes - developed Excel models to map out the market's size and each competitor's customer base, company valuation, annual revenue, and percentage market share. •With the client, we developed methods to increase the company's online and marketing presence in order to raise brand awareness and lead-to-customer conversion rates.



Offism Wechat Offical Account

• Suzhou, Jiangsu, China

• Founding Member

  • Aug 2020 - Sep 2022

  • Planned social media interactions, wrote 20 tweets, and accumulated more than 20,000 readings • Cooperated with gift suppliers to launch holiday private customized gift service • Planned social media interactions, wrote 20 tweets, and accumulated more than 20,000 readings • Cooperated with gift suppliers to launch holiday private customized gift service



iResearch

• United States
• Market Research
• 100 - 200 Employee

• Research Intern

  • Aug 2021 - Dec 2021

  •Project 1:TMIC Spine Care Schoolbag and Herbal Tea Track Research Report Collect sample data and analyse quantitative questionnaires through an online research community to assist in drawing user profiles, analysing consumer attitudes and current market competition. Drawing pivot table to assist in the data statistics of 1000 questionnaires, and segmenting the market of one, two or three brands according to the price and consumer brand perception on Tmall. •Project 2: Consumer Research Report on Shanghai Oriental Shopping Centre Assisted in writing and revising quantitative and qualitative questionnaires, mapping the characteristics of consumers in the shopping area and assisting in quantifying and visualising consumer attitudes; participated in offline qualitative interviews, recorded respondents' answers and assisted in writing quantitative and qualitative research reports. Show less



Industrial and Commercial Bank of China

• China
• Banking
• 700 & Above Employee

• Intern

  • Aug 2020 - Sep 2020

  •Collated and collected monetary policies from August to September 2020, tracked and analysed the macroeconomic situation, and prepared daily bank work reports • Participated in the evaluation of different credit financial products and analysed the applicability of each product to other population groups • Constructed regression models to assess the relationship between policies, financial products and regional economies •Collated and collected monetary policies from August to September 2020, tracked and analysed the macroeconomic situation, and prepared daily bank work reports • Participated in the evaluation of different credit financial products and analysed the applicability of each product to other population groups • Constructed regression models to assess the relationship between policies, financial products and regional economies



Haitong Securities

• China
• Investment Banking
• 400 - 500 Employee

• Intern

  • Jul 2020 - Aug 2020

  • Data updating: collate fund custody contracts and carry out system data updating, including fund information, share lock-up period, performance compensation and affiliates, etc.; and • Client communication: assist in docking with Haitong Securities and Shanghai Jiaotong Bank for legal person change information, filing materials and offline communication submissions; and • System Optimisation: experience the tripartite affiliation platform, record feedback from clients using the platform, and report on online platform optimisation issues in a timely manner in the daily morning meeting. Show less