Director of Paid Media

• Aug 2021 - Present

Outside Sales Representative

• Jul 2019 - Jul 2021

Co-Founder & COO

• Jul 2018 - Mar 2019

VP Operations

• Sep 2016 - Jun 2018

Oversee Operations activity for Paid Media, SEO, CRO, Web Services & Digital Analytics. Directly responsible for profitable growth & strategic direction. Always hiring & developing top-tier talent.

Sr. Director, Acquisition Services (SEM/SEO/Display)

• Jun 2014 - Sep 2016

• Lead, mentor and support a team of account managers & specialists• Lead and ensure client growth, retention and satisfaction through effective, data-driven marketing campaigns• Lead and drive client services activity within the team• Drive and own Quality Assurance processes• Maintain and drive strategic client program development• Partner with sales & marketing resources for client pitches / RFP responses• Attend client meetings and calls to ensure client success• Develop and implement tools and frameworks for scalable success and growth

Supervisor

• Jan 2009 - Jun 2014

Manage teams of 10-20 SEM account managers, Social Media Analysts, and PPC Specialists:• Individual coaching for achievement in account performance including conversions, consumer engagement, and spend goals• Track record of proven conversion performance and ROI improvement• Career path development of employees via industry training and continuing education• Oversee maintenance of industry certification requirementsOversee $1M+ in customer SEM budgets:• Responsible for account performance, credits, spend, and budget maintenance for 300+ accounts at all times• Deep understanding of key metrics such as CPA, CR, and CTR• Strong knowledge of display and mobile advertising• Work directly with clients and sales partners to achieve goals beyond the scope of account management role• Mitigate client disputes; work directly with clients on performance concerns, and expectations• Lead for all new SEM accounts on budget setting, new client prospecting support, and budget authorizations.I have been responsible for all facets of employee transition including interviewing, hiring, promotion, reduction in force, and terminations:• I have led 200+ interviews, one-on-one and panel• I have cooperated in corporate downsizing and managed employee transition• I have hired and subsequently promoted talentI have worked directly in management teams to create employee annual goals and benchmarks:• Conducting SWOT analysis• Goal settingOversee pre-sale traffic estimations and budget setting:• Budget setting, optimization, and channel analysis• Mitigating company sales expenditures• Team contributes $2+ million annually in sales revenue in an operations (non-sales) environmentPartnered with 3rd parties and internal groups to achieve objectives:• Liaison working directly with Google and Yahoo/Bing search partners• Proactive participation in new product rollout • Salesforce.com customization, integration, and implementation

SEM Account Manager

• May 2008 - Feb 2009

Built and maintained SMB SEM accounts with budgets ranging from $1500 - $20K monthly• Managed and optimized SMB PPC accounts on Google, Yahoo, Bing, and Superpages.com• Client-facing direct contact on monthly performance and evolving branding strategies• Budget management and evaluation based on performance• Collaborated with clients on ROI targets and budget management• Develop customized online marketing strategies based vertical, niche and geographical footprint• Analysis and optimization based on CPA, seasonality, and client objectives • Collaboration with sales partners, clients, and website developers for optimal SEM performance

SEM Analyst

• Dec 2007 - May 2008

• Client-facing direct contact on monthly performance and evolving branding strategies• Optimize SMB PPC accounts on Google, Yahoo, Bing, and Superpages.com• In-depth, customized keyword research• Bid management and optimization• Ad copy optimization; A/B testing • Client-facing direct contact on monthly performance and evolving branding strategies• Optimize SMB PPC accounts on Google, Yahoo, Bing, and Superpages.com• In-depth, customized keyword research• Bid management and optimization• Ad copy optimization; A/B testing

Account Manager

• May 2005 - Dec 2007

• Helped agent grow book of business by 3%• Assigned to and managed 25% of existing customers• Consistently reached sales goals for both P&C and L&H• State Farm Bank product sales including: auto loans, credit cards, CDs, and refinances• Explained the terms and conditions of the policies to policy holders• Calculated & customized premiums• Conducted needs analysis for a variety of risks with potential customers and developed customized insurance programs • Developed and maintained the new accounts including new sales and existing customer up-sells• Took new claims and assisted in claim fulfillment process