Experience

The Pokémon Company International

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Public Relations Manager EMEA

  • Oct 2021 - Present

• PR manager - Europe

  • Jan 2016 - Oct 2021

  Lead on European comms for the Pokémon Company Internationals video game titles, Toys/Pokémon Trading Card Game and Anime/MoviesProjects I have worked on leading PR for EU markets at Pokémon include:Pokémon Sun and MoonPokémon Gold, Silver and Crystal (3DS VC)Pokkén Tournament + Pokkén Tournament DX (Wii U and Switch)Pokémon Ultra Sun and Pokémon Ultra Moon (3DS)Pokémon Shuffle (Mobile + 3DS)Magikarp Jump (Mobile)Detective Pikachu (3DS)Pokémon QuestPokémon Let's Go Pikachu and Pokémon Let's Go EeveePokémon Sword and ShieldPokémon Mystery Dungeon DXThe Pokémon Trading Card game expansions from XY8 to present



Curve Digital

• United States
• Advertising Services

• Public Relations Manager

  • Apr 2015 - Jan 2016

  I managed all communications and digital marketing activity at the Indie publisher. I created the company’s first PR system from scratch which included a coverage report process, multiple use press lists, a new PR strategy structure, branding guidelines and more. I managed several agencies in various territories from Germany to the USA and lead the global PR strategies for more than six titles with the aim of creating maximum impact around key marketing beats. I maintained strong relationships with both mainstream and specialist media.



Ukie - The Association for UK Interactive Entertainment

• Digital Marketing and Public Relations Officer

  • Jul 2012 - May 2015

  Throughout my time at Ukie, I planned and implement all communication and digital marketing strategies. I managed a small team and ran Ukie’s Community and Marketing Communications sub-groups which contained over 80 marketing, PR and community senior professionals from global games publishers and developers. Within the groups, I headed up PR campaigns around safe and sensible gaming, cyber bullying, gaming for kids, age ratings and more. My biggest achievement at the company was working alongside the UK government and the games sector to strategize the UK tax production credits lobby and rollout, helping communicate the need for more investment in the creative industries. I was also personally involved in the OFT investigation into in-app purchasing. I managed all agencies for Ukie’s advertisement, marketing and branding as well as working alongside publishers like Nintendo and Rockstar to build strong relationships, act as their crisis PR agency and help implement their PR and marketing strategies across Europe



Fayju

• Computer Games
• 1 - 100 Employee

• PR and Communications

  • Jul 2013 - Mar 2015

  After meeting Fayju and Magic Nation at Gamescom in 2013 I undertook contract work for both companies managing their PR and Communications campaigns for their video game titles. This involved helping the company build their brand, develop their game based on community feedback, obtain and report press coverage, media planning and digital advertising After meeting Fayju and Magic Nation at Gamescom in 2013 I undertook contract work for both companies managing their PR and Communications campaigns for their video game titles. This involved helping the company build their brand, develop their game based on community feedback, obtain and report press coverage, media planning and digital advertising