Experience

NBC Owned Television Stations

• United States
• Entertainment Providers
• 1 - 100 Employee

• President & General Manager, NBC10/Telemundo 62/COZI TV/ TeleXitos/NBCLX Philly

  • May 2015 - Present

  Leading the team that designed, planned, built, and launched NBC10 and Telemundo62 in the newly constructed Comcast Technology Center. Creating and delivering extraordinary value to our Audience, Marketers, Employees, and Community.

• President & General Manager, WVIT NBC Connecticut

  • May 2013 - May 2015

  Created and delivered extraordinary value to our Audience, Marketers, Employees, and Community.

• Vice President of Sales, WVIT NBC Connecticut

  • Mar 2013 - May 2013

  Drove revenue by leveraging core media assets, developing and executing custom media solutions, and leading an aggressive team of media professionals that super-serve our clients.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Manager - Communications, Media & Technology

  • Jul 2010 - Feb 2013

  Leveraged tech innovations that drive revenue growth and high performance for Media and Entertainment companies including Scripps Networks, Comcast, Dell, and CBS. Leveraged tech innovations that drive revenue growth and high performance for Media and Entertainment companies including Scripps Networks, Comcast, Dell, and CBS.



JNZ Media Group

• New York/New Jersey

• President/Chief Media Strategist

  • Oct 2007 - Feb 2013

  Provided consultation and industry insights to media companies looking to improve their multi-platform advertising strategy. Provided consultation and industry insights to media companies looking to improve their multi-platform advertising strategy.



BET Interactive

• New York City

• VP, Digital Advertising Sales

  • May 2008 - Jul 2009

  Led multi-platform revenue strategy for BET Interactive. Responsibilities included monetizing Online, Social Media, Vertical Ad Network, and Mobile. Strategic focus spanned custom executions, growth of people and culture, improved infrastructure, and forging key strategic relationships. Led multi-platform revenue strategy for BET Interactive. Responsibilities included monetizing Online, Social Media, Vertical Ad Network, and Mobile. Strategic focus spanned custom executions, growth of people and culture, improved infrastructure, and forging key strategic relationships.



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Vice President & General Manager, Digital Media and Strategic Marketing

  • Sep 2005 - Oct 2007

  Developed, implemented and executed digital strategy for NBC owned & operated television stations. Developed, implemented and executed digital strategy for NBC owned & operated television stations.



WEWS Newschannel 5

• Vice President & General Manager

  • Sep 2000 - Aug 2005

  Maximized station cash flow and return on Shareholders’ investment. Created a collaborative environment that celebrated open communication, diverse voices, creative ideas and community activism. Provided training and learning opportunities to ensure optimal return on human capital. Built a customer-centric winning team.

• General Sales Manager

  • Apr 1999 - Sep 2000

  Led overall revenue strategy and execution for Local, National, NTR, and Digital sales.



WOIO

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• National Sales Manager/Local Sales Manager

  • Oct 1994 - Apr 1999

  Generated record-setting revenue through the sale of spot advertising and custom solutions for CBS/UPN duopoly serving Cleveland/Akron. Generated record-setting revenue through the sale of spot advertising and custom solutions for CBS/UPN duopoly serving Cleveland/Akron.



Petry Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• National Sales Rep

  • Apr 1994 - Oct 1994

  Increased multi-station revenue and share through the sale of spot advertising and custom solutions for twenty-two Petry stations. Increased multi-station revenue and share through the sale of spot advertising and custom solutions for twenty-two Petry stations.



WEWS NewsChannel 5

• Cleveland/Akron, Ohio Area

• Account Executive

  • Dec 1987 - Apr 1994

  Led new business, tentpole, and spot revenue efforts with an emphasis on custom solutions for the ABC affiliated tv station serving Cleveland/Akron. Led new business, tentpole, and spot revenue efforts with an emphasis on custom solutions for the ABC affiliated tv station serving Cleveland/Akron.