Experience

Taylor Partners

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Owner

  • Apr 2003 - Present

  Marketing consultant working as a contractor or on specific projects. Works with a network of established creatives, developers and other marketing professionals. Has an excellent reputation for delivering on time, on spec and on budget. Content creator - written, video, photo, audio - across all channels covering a wide range of topics on behalf of clients. Marketing consultant working as a contractor or on specific projects. Works with a network of established creatives, developers and other marketing professionals. Has an excellent reputation for delivering on time, on spec and on budget. Content creator - written, video, photo, audio - across all channels covering a wide range of topics on behalf of clients.



Attacat

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant (Contractor)

  • Jun 2021 - Present



Key Personnel Recruitment

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Consultant (Contractor)

  • Jul 2019 - Present



DP&L Travel Management | Events

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing Consultant (Contractor)

  • Jul 2019 - Present



Robson Macintosh & Co Ltd

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Marketing Consultant (Contractor)

  • Jun 2011 - Present



Stiven

• United Kingdom
• Retail Office Equipment
• 1 - 100 Employee

• Marketing Consultant (Contractor)

  • Jun 2019 - Present



Urquharts

• United Kingdom
• Law Practice
• 1 - 100 Employee

• Marketing Consultant (Contractor)

  • Jun 2016 - May 2021



abrdn

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior Digital Consultant (Contractor)

  • Mar 2016 - Apr 2016

  A short contract working with the Group Communications team specifically on social media projects covering risk exposure, governance, regulatory requirements, security measures and training. A short contract working with the Group Communications team specifically on social media projects covering risk exposure, governance, regulatory requirements, security measures and training.



abrdn

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior Digital Specialist (Contractor)

  • Apr 2015 - Jan 2016

  I joined the digital team at Standard Life Ireland who are working on new digital initiatives in Dublin. Specifically developing a content marketing strategy for the B2B marketplace, introducing a new marketing automation platform, communicating the digital activity across the business and liaising with Standard Life in the UK. I joined the digital team at Standard Life Ireland who are working on new digital initiatives in Dublin. Specifically developing a content marketing strategy for the B2B marketplace, introducing a new marketing automation platform, communicating the digital activity across the business and liaising with Standard Life in the UK.



Brightfire

• Glasgow and London

• Head of Inbound Marketing (Contractor)

  • Apr 2014 - Dec 2014

  Brightfire was an inbound marketing and online lead generation company. I was brought in as a contractor to head up the team of inbound marketing specialists. My role was to deliver creative content marketing solutions for clients and includes strategy & planning, audience development, marketing automation, conversion optimisation, website development and data analysis. My role also included client and project management as well as training on the use of a variety of platforms across social media, content management and marketing automation systems. This included creating content on behalf of clients as email, white papers, blogs, e-books, slideshare etc. Brightfire is helping a number of B2B Tech companies acquire new customers through the targeting of creative content across all digital channels. Brightfire is a Platinum Certified Hubspot Partner.



Royal London

• United Kingdom
• Financial Services
• 700 & Above Employee

• Digital Marketing Consultant (Contractor)

  • Apr 2012 - Oct 2013

  I worked on a contract with protection insurance specialists Bright Grey & Scottish Provident to develop their digital marketing strategy. Bright Grey and Scottish Provident are part of the Royal London Group. Specifically: - The development of a content marketing strategy for customer acquisition - Stakeholder communication through written and workshop presentations - SEO audit and strategy development of current web activity - Manage move from bespoke to enterprise CMS - Introduce content marketing strategy & marketing automation - Launch B2B Twitter pilot - Provide LinkedIn training across the business - Email marketing I used CIM/CAM recognised methodologies for analysis with an outcome of a digital marketing strategy covering content marketing, web & mobile presence, email, apps and social media.



Taylor Group Diecastings

• Dundee, United Kingdom

• Director

  • Aug 2006 - May 2010

  Family owned diecasting business manufacturing high quality parts in zinc and aluminium. Directed both operational and daily management of the business covering all aspects of business activities and services including selling, managing key customers, human resource functions resolving disputes and redundancy issues as well as liaising with shareholders and external stakeholders. Additional function was to communicate with all levels of employees to ensure they were up-to-date with business objectives and performance. Played a key role in the process of the business sale carrying out orderly closure to ensure a smooth transition for customers, suppliers and employees.



Tayburn

• United Kingdom
• Design
• 1 - 100 Employee

• Director of New Media

  • Oct 2000 - Apr 2003

  Headhunted to lead, strategise and implement new business growth initiatives. Actively steered the team in the right direction, deployed robust strategic approach to facilitate and grow the business and ensured a smooth process for integrating the services into the overall business objectives of the company. Managed the technical and creative team including the business development manager. Engaged fully in other senior level functions including acquisitions, succession planning and business continuity. Successfully established credible and lucrative partnerships with technology suppliers leading to savings in development costs and increases in profits realised on all projects. Integrated web development services into Tayburn proposition which increased business growth, clientele and revenue. Successfully introduced new standard procedures for managing projects which reduced downtime, work processes resulting in savings and overall profitability across all projects undertaken.



Delphic Interactive Ltd

• Head of New Media

  • Aug 1996 - Oct 2000

  Interactive company, part of Scottish Media Group, with offices in Glasgow and London with turnover in excess of £4m and approximately 40 employees. Charged with leading on sales related responsibilities as well as project managing new projects won. Increasingly engaged in senior management functions overseeing operational and managerial tasks. Responsible for producing business proposals and tender submissions, facilitating business presentations and project definition workshops. Worked as part of the technology steering group within Scottish Media identifying opportunities and future development of the organisation which resulted in the launch of S1Jobs.com. Won the contract to develop the first Open Championship golf website and introduced e-commerce onto the site which repaid the investment in the 4 days of the Open in 1999. Won the contract to develop the first ever Scottish Parliament website. Successfully secured the contract to develop the website for Marconi Communications, the most exciting technology company at the time.