Richard Rubenstein
Founder / Head of Digital Strategy at Kadima Digital- Claim this Profile
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English Native or bilingual proficiency
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Hebrew Elementary proficiency
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Afrikaans Limited working proficiency
Topline Score
Bio
Anna V.
Currently working for Richard for almost a year now. All I can say is, he's very hands-on but does not micromanage. He gives clear instructions and trusts you to do it well. He values people's hardwork, output and rest. I definitely would recommend.
Taneal Pyzikowski
Working with Ric was a wonderful experience. He is extremely patient and dedicated. He is great with people and understanding a clients needs. Both Ric and his team are always willing to go the extra mile! Would definitely work with him again.
Gilad Lang
Richard and his agency Kadima increased my E-commerce sales by 38% in less than 4 months. Although, I'm actually more impressed and pleased by the partnership building process than the objective outcomes. Richard and his team took the time learn deeply and empathetically about my company's story, our ethos, objectives and what makes us tick. This on-going process has translated into tangible growth and impactful partnership, not just project or scope of work quick wins. We've established a foundation of understanding that will enable us to grow into and tackle future and unforeseen needs. Many agencies are simply looking to make a quick burn and turn buck - Kadima, led by Richard, are all about investing in all the people involved for dynamic collaboration like I've never experienced in 25+ years of business dealings.
Anna V.
Currently working for Richard for almost a year now. All I can say is, he's very hands-on but does not micromanage. He gives clear instructions and trusts you to do it well. He values people's hardwork, output and rest. I definitely would recommend.
Taneal Pyzikowski
Working with Ric was a wonderful experience. He is extremely patient and dedicated. He is great with people and understanding a clients needs. Both Ric and his team are always willing to go the extra mile! Would definitely work with him again.
Gilad Lang
Richard and his agency Kadima increased my E-commerce sales by 38% in less than 4 months. Although, I'm actually more impressed and pleased by the partnership building process than the objective outcomes. Richard and his team took the time learn deeply and empathetically about my company's story, our ethos, objectives and what makes us tick. This on-going process has translated into tangible growth and impactful partnership, not just project or scope of work quick wins. We've established a foundation of understanding that will enable us to grow into and tackle future and unforeseen needs. Many agencies are simply looking to make a quick burn and turn buck - Kadima, led by Richard, are all about investing in all the people involved for dynamic collaboration like I've never experienced in 25+ years of business dealings.
Anna V.
Currently working for Richard for almost a year now. All I can say is, he's very hands-on but does not micromanage. He gives clear instructions and trusts you to do it well. He values people's hardwork, output and rest. I definitely would recommend.
Taneal Pyzikowski
Working with Ric was a wonderful experience. He is extremely patient and dedicated. He is great with people and understanding a clients needs. Both Ric and his team are always willing to go the extra mile! Would definitely work with him again.
Gilad Lang
Richard and his agency Kadima increased my E-commerce sales by 38% in less than 4 months. Although, I'm actually more impressed and pleased by the partnership building process than the objective outcomes. Richard and his team took the time learn deeply and empathetically about my company's story, our ethos, objectives and what makes us tick. This on-going process has translated into tangible growth and impactful partnership, not just project or scope of work quick wins. We've established a foundation of understanding that will enable us to grow into and tackle future and unforeseen needs. Many agencies are simply looking to make a quick burn and turn buck - Kadima, led by Richard, are all about investing in all the people involved for dynamic collaboration like I've never experienced in 25+ years of business dealings.
Anna V.
Currently working for Richard for almost a year now. All I can say is, he's very hands-on but does not micromanage. He gives clear instructions and trusts you to do it well. He values people's hardwork, output and rest. I definitely would recommend.
Taneal Pyzikowski
Working with Ric was a wonderful experience. He is extremely patient and dedicated. He is great with people and understanding a clients needs. Both Ric and his team are always willing to go the extra mile! Would definitely work with him again.
Gilad Lang
Richard and his agency Kadima increased my E-commerce sales by 38% in less than 4 months. Although, I'm actually more impressed and pleased by the partnership building process than the objective outcomes. Richard and his team took the time learn deeply and empathetically about my company's story, our ethos, objectives and what makes us tick. This on-going process has translated into tangible growth and impactful partnership, not just project or scope of work quick wins. We've established a foundation of understanding that will enable us to grow into and tackle future and unforeseen needs. Many agencies are simply looking to make a quick burn and turn buck - Kadima, led by Richard, are all about investing in all the people involved for dynamic collaboration like I've never experienced in 25+ years of business dealings.
Credentials
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The Fundamentals of Digital Marketing
GoogleJul, 2019- Sep, 2024 -
RYA Powerboat Level 2
Royal Yachting Association (RYA)Mar, 2009- Sep, 2024 -
Multimedia & Graphic Design
Bournemouth and Poole CollegeJan, 2000- Sep, 2024 -
SEMrush SEO Toolkit Exam
SEMrushAug, 2019- Sep, 2024 -
SEO Fundamentals Exam
SEMrushAug, 2019- Sep, 2024 -
Technical SEO Exam
SEMrushAug, 2019- Sep, 2024
Experience
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Kadima Digital
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Information Technology & Services
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Founder / Head of Digital Strategy
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Dec 2018 - Present
Turn-key Digital Marketing Agency, focusing on Growth! We use PPC ads, SEO lead generation, social media engagement, far-reaching content creation, and email marketing campaigns based on clients needs: • Build and lead the user acquisition strategy funnels to achieve growth KPIs & goals - Paid, SEO, social media & content campaigns • Manage a team consisting of: Strategists, SEO's, Social, SEM's, Copywriter & Designers • Lead marketing performance while monitoring all user… Show more Turn-key Digital Marketing Agency, focusing on Growth! We use PPC ads, SEO lead generation, social media engagement, far-reaching content creation, and email marketing campaigns based on clients needs: • Build and lead the user acquisition strategy funnels to achieve growth KPIs & goals - Paid, SEO, social media & content campaigns • Manage a team consisting of: Strategists, SEO's, Social, SEM's, Copywriter & Designers • Lead marketing performance while monitoring all user acquisition efforts within SEO, social media, paid advertising, marketing automation, backlinking, content marketing & much more • Monitor website analytics, spot problems within the funnels and drive ongoing scale and optimization • Scale and reach new audiences and niches • Build various marketing automation flows based on KPIs Show less Turn-key Digital Marketing Agency, focusing on Growth! We use PPC ads, SEO lead generation, social media engagement, far-reaching content creation, and email marketing campaigns based on clients needs: • Build and lead the user acquisition strategy funnels to achieve growth KPIs & goals - Paid, SEO, social media & content campaigns • Manage a team consisting of: Strategists, SEO's, Social, SEM's, Copywriter & Designers • Lead marketing performance while monitoring all user… Show more Turn-key Digital Marketing Agency, focusing on Growth! We use PPC ads, SEO lead generation, social media engagement, far-reaching content creation, and email marketing campaigns based on clients needs: • Build and lead the user acquisition strategy funnels to achieve growth KPIs & goals - Paid, SEO, social media & content campaigns • Manage a team consisting of: Strategists, SEO's, Social, SEM's, Copywriter & Designers • Lead marketing performance while monitoring all user acquisition efforts within SEO, social media, paid advertising, marketing automation, backlinking, content marketing & much more • Monitor website analytics, spot problems within the funnels and drive ongoing scale and optimization • Scale and reach new audiences and niches • Build various marketing automation flows based on KPIs Show less
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CryptoPotato
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Technology, Information and Internet
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1 - 100 Employee
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SEO & Content Marketing Consultant
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Jul 2017 - Dec 2018
CryptoPotato is one of the leading Bitcoin & Cryptocurrency platforms available online. Offering unbiased information about all the exciting 'happenings' in the industry including a superior ICO list (upcoming, ongoing and finished). • Developed a strong flow of web traffic with referral partners, increasing total traffic by 30% • Managed a team of content writers worldwide and edited 80% of outgoing articles • Fixed hundreds of website errors while maintaining the site’s strong… Show more CryptoPotato is one of the leading Bitcoin & Cryptocurrency platforms available online. Offering unbiased information about all the exciting 'happenings' in the industry including a superior ICO list (upcoming, ongoing and finished). • Developed a strong flow of web traffic with referral partners, increasing total traffic by 30% • Managed a team of content writers worldwide and edited 80% of outgoing articles • Fixed hundreds of website errors while maintaining the site’s strong SEO position • Built relationships with the best performing industry service providers for launching ICO’s Show less CryptoPotato is one of the leading Bitcoin & Cryptocurrency platforms available online. Offering unbiased information about all the exciting 'happenings' in the industry including a superior ICO list (upcoming, ongoing and finished). • Developed a strong flow of web traffic with referral partners, increasing total traffic by 30% • Managed a team of content writers worldwide and edited 80% of outgoing articles • Fixed hundreds of website errors while maintaining the site’s strong… Show more CryptoPotato is one of the leading Bitcoin & Cryptocurrency platforms available online. Offering unbiased information about all the exciting 'happenings' in the industry including a superior ICO list (upcoming, ongoing and finished). • Developed a strong flow of web traffic with referral partners, increasing total traffic by 30% • Managed a team of content writers worldwide and edited 80% of outgoing articles • Fixed hundreds of website errors while maintaining the site’s strong SEO position • Built relationships with the best performing industry service providers for launching ICO’s Show less
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SOLOMOTO
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Israel
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Advertising Services
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1 - 100 Employee
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Key Account Director
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Aug 2016 - Jul 2017
Its a startup which gives small businesses access to create, manage and execute all their digital marketing needs from one platform. SOLOMOTO collects all the fundamental tools that a business needs to grow and bridges their activity from the offline to the online world. While there, I • Handled all inbound and outbound marketing campaigns for clients in collaboration with the marketing team • Built and maintained relationships with US based, SEO clients (and got one clients keyword… Show more Its a startup which gives small businesses access to create, manage and execute all their digital marketing needs from one platform. SOLOMOTO collects all the fundamental tools that a business needs to grow and bridges their activity from the offline to the online world. While there, I • Handled all inbound and outbound marketing campaigns for clients in collaboration with the marketing team • Built and maintained relationships with US based, SEO clients (and got one clients keyword to #1 position on Google) • Developed an SEO product offering, growing it into one of the company’s top products sold (after only 2 months) Show less Its a startup which gives small businesses access to create, manage and execute all their digital marketing needs from one platform. SOLOMOTO collects all the fundamental tools that a business needs to grow and bridges their activity from the offline to the online world. While there, I • Handled all inbound and outbound marketing campaigns for clients in collaboration with the marketing team • Built and maintained relationships with US based, SEO clients (and got one clients keyword… Show more Its a startup which gives small businesses access to create, manage and execute all their digital marketing needs from one platform. SOLOMOTO collects all the fundamental tools that a business needs to grow and bridges their activity from the offline to the online world. While there, I • Handled all inbound and outbound marketing campaigns for clients in collaboration with the marketing team • Built and maintained relationships with US based, SEO clients (and got one clients keyword to #1 position on Google) • Developed an SEO product offering, growing it into one of the company’s top products sold (after only 2 months) Show less
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The Piano Bar
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Netherlands
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Events Services
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1 - 100 Employee
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Marketing Director, Brand Strategist & Growth Hacker
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Feb 2014 - Aug 2016
A live music venue with high quality meals, drinks and customer service was very received by the public straight from launch. Maintaining our high standards was a tough experience within the highly competitive restaurant/ bar industry. But as they say, the proof is in the pudding! • Grew the business with online growth hacking strategies from financial loss to profitable • Expanded the existing social media and email database resulting in an increase of sales by 35% •… Show more A live music venue with high quality meals, drinks and customer service was very received by the public straight from launch. Maintaining our high standards was a tough experience within the highly competitive restaurant/ bar industry. But as they say, the proof is in the pudding! • Grew the business with online growth hacking strategies from financial loss to profitable • Expanded the existing social media and email database resulting in an increase of sales by 35% • Successfully ran digital marketing campaigns and tactics to increase returning customers by 80% I left my active role, since being involved in a bar from another country is no fun Show less A live music venue with high quality meals, drinks and customer service was very received by the public straight from launch. Maintaining our high standards was a tough experience within the highly competitive restaurant/ bar industry. But as they say, the proof is in the pudding! • Grew the business with online growth hacking strategies from financial loss to profitable • Expanded the existing social media and email database resulting in an increase of sales by 35% •… Show more A live music venue with high quality meals, drinks and customer service was very received by the public straight from launch. Maintaining our high standards was a tough experience within the highly competitive restaurant/ bar industry. But as they say, the proof is in the pudding! • Grew the business with online growth hacking strategies from financial loss to profitable • Expanded the existing social media and email database resulting in an increase of sales by 35% • Successfully ran digital marketing campaigns and tactics to increase returning customers by 80% I left my active role, since being involved in a bar from another country is no fun Show less
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Black Robot
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South Africa
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Advertising Services
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1 - 100 Employee
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Managing Director
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Jun 2013 - Aug 2016
Black Robot 'go to market' advertising agency and brand development studio is a creative empire for companies and individuals who reject convention and employ innovation. • Managed and implemented an internal, international (Angola, Nigeria, Kenya & Mozambique) marketing campaign for our primary client, NetApp. This was conducted with their head office and teams in the 4 countries • Conceptualized, developed and managed a male contraception awareness campaign including brand building… Show more Black Robot 'go to market' advertising agency and brand development studio is a creative empire for companies and individuals who reject convention and employ innovation. • Managed and implemented an internal, international (Angola, Nigeria, Kenya & Mozambique) marketing campaign for our primary client, NetApp. This was conducted with their head office and teams in the 4 countries • Conceptualized, developed and managed a male contraception awareness campaign including brand building for a South African NGO • Built the digital marketing strategy (including social media tactics and growth hacks) for a successful national music and lifestyle festival, Colour me Crazy, resulting in 26,000 paid participants I left my active role, after I immigrated to Israel Show less Black Robot 'go to market' advertising agency and brand development studio is a creative empire for companies and individuals who reject convention and employ innovation. • Managed and implemented an internal, international (Angola, Nigeria, Kenya & Mozambique) marketing campaign for our primary client, NetApp. This was conducted with their head office and teams in the 4 countries • Conceptualized, developed and managed a male contraception awareness campaign including brand building… Show more Black Robot 'go to market' advertising agency and brand development studio is a creative empire for companies and individuals who reject convention and employ innovation. • Managed and implemented an internal, international (Angola, Nigeria, Kenya & Mozambique) marketing campaign for our primary client, NetApp. This was conducted with their head office and teams in the 4 countries • Conceptualized, developed and managed a male contraception awareness campaign including brand building for a South African NGO • Built the digital marketing strategy (including social media tactics and growth hacks) for a successful national music and lifestyle festival, Colour me Crazy, resulting in 26,000 paid participants I left my active role, after I immigrated to Israel Show less
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Certified Superyacht Academy
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South Africa
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Maritime Transportation
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1 - 100 Employee
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Founder / Marketing Director
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Oct 2008 - Mar 2016
I built this company from the ground up with my business partner, Conrad Callow. Over the years, we developed the brand (proudly) to become one of the biggest superyacht crew training schools in the world. Along the journey, I, • Conceptualized and implemented all branding and labeling of the company from conception • Designed all company websites and public facing platforms • Developed digital marketing campaigns, building the company to grow exponentially to become the second… Show more I built this company from the ground up with my business partner, Conrad Callow. Over the years, we developed the brand (proudly) to become one of the biggest superyacht crew training schools in the world. Along the journey, I, • Conceptualized and implemented all branding and labeling of the company from conception • Designed all company websites and public facing platforms • Developed digital marketing campaigns, building the company to grow exponentially to become the second largest superyacht training company in the world. After 10 years, there is still over 15% year on year growth. • Ran SEO, SEM, SMM, and PPC campaigns • Earned a reputation of being market leaders in this field through successful ownership of the digital space Show less I built this company from the ground up with my business partner, Conrad Callow. Over the years, we developed the brand (proudly) to become one of the biggest superyacht crew training schools in the world. Along the journey, I, • Conceptualized and implemented all branding and labeling of the company from conception • Designed all company websites and public facing platforms • Developed digital marketing campaigns, building the company to grow exponentially to become the second… Show more I built this company from the ground up with my business partner, Conrad Callow. Over the years, we developed the brand (proudly) to become one of the biggest superyacht crew training schools in the world. Along the journey, I, • Conceptualized and implemented all branding and labeling of the company from conception • Designed all company websites and public facing platforms • Developed digital marketing campaigns, building the company to grow exponentially to become the second largest superyacht training company in the world. After 10 years, there is still over 15% year on year growth. • Ran SEO, SEM, SMM, and PPC campaigns • Earned a reputation of being market leaders in this field through successful ownership of the digital space Show less
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Founder / Marketing, Business Development & Growth Hacking
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Oct 2010 - Mar 2013
First to offer nationwide GoPro camera sales and support in South Africa First to sponsor extreme sports with the GoPro brand in South Africa First to sponsor athletes with the GoPro brand in South Africa Being a purely online platform to understand and purchase the cameras (and accessories), we had to really be inventive with our marketing, both on and offline. As a small company, we were able to maneuver very quickly and fast became the visual brand at all the local extreme sport… Show more First to offer nationwide GoPro camera sales and support in South Africa First to sponsor extreme sports with the GoPro brand in South Africa First to sponsor athletes with the GoPro brand in South Africa Being a purely online platform to understand and purchase the cameras (and accessories), we had to really be inventive with our marketing, both on and offline. As a small company, we were able to maneuver very quickly and fast became the visual brand at all the local extreme sport events. Brand partnerships were establish which re-enforced our edge. We also sponsored athletes who we found to be directly representative of our ethos. We closed our doors once the market became saturated through the 'bricks and motor' shops. Our early success lay in the ability to move fast on our feet, propelling us above the competition in the early stages of the POV cameras. Show less First to offer nationwide GoPro camera sales and support in South Africa First to sponsor extreme sports with the GoPro brand in South Africa First to sponsor athletes with the GoPro brand in South Africa Being a purely online platform to understand and purchase the cameras (and accessories), we had to really be inventive with our marketing, both on and offline. As a small company, we were able to maneuver very quickly and fast became the visual brand at all the local extreme sport… Show more First to offer nationwide GoPro camera sales and support in South Africa First to sponsor extreme sports with the GoPro brand in South Africa First to sponsor athletes with the GoPro brand in South Africa Being a purely online platform to understand and purchase the cameras (and accessories), we had to really be inventive with our marketing, both on and offline. As a small company, we were able to maneuver very quickly and fast became the visual brand at all the local extreme sport events. Brand partnerships were establish which re-enforced our edge. We also sponsored athletes who we found to be directly representative of our ethos. We closed our doors once the market became saturated through the 'bricks and motor' shops. Our early success lay in the ability to move fast on our feet, propelling us above the competition in the early stages of the POV cameras. Show less
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Zero Gravity
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United Arab Emirates
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IT Services and IT Consulting
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1 - 100 Employee
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Founder / Event Management & Production
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Apr 2005 - Sep 2010
Strategizing, conceptualizing and running events comes naturally to me with my broad base management experience and logistical thinking. Past clients include Ster Kinekor (biggest South African cinema chain), Yellow Pages, Graffiti (biggest car wrapping advertiser), Warwick Sports & Media and Talent (representing SABMiller breweries) Strategizing, conceptualizing and running events comes naturally to me with my broad base management experience and logistical thinking. Past clients include Ster Kinekor (biggest South African cinema chain), Yellow Pages, Graffiti (biggest car wrapping advertiser), Warwick Sports & Media and Talent (representing SABMiller breweries)
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Founder / Director Of Marketing Operations
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Oct 2007 - Mar 2009
As a result of the 'overnight success' we had with Allinterns, the next logical step was to house a full working experience agency under one roof. Kickstart was created for this where we housed an internship agency, wildlife & social volunteer agency, teaching positions and voluntourism. We developed worldwide partnerships with agencies overseas and included a lot of strategic digital marketing techniques to attract new customers. I made an exit just before South Africa was hit with… Show more As a result of the 'overnight success' we had with Allinterns, the next logical step was to house a full working experience agency under one roof. Kickstart was created for this where we housed an internship agency, wildlife & social volunteer agency, teaching positions and voluntourism. We developed worldwide partnerships with agencies overseas and included a lot of strategic digital marketing techniques to attract new customers. I made an exit just before South Africa was hit with a bad economic situation forcing internationals to not look at South Africa as a destination. My foresight worked out perfectly as I developed the Certified Superyacht Academy brand shortly afterwards where we sent South Africans to work abroad instead of receiving Europeans to work in South Africa. Show less As a result of the 'overnight success' we had with Allinterns, the next logical step was to house a full working experience agency under one roof. Kickstart was created for this where we housed an internship agency, wildlife & social volunteer agency, teaching positions and voluntourism. We developed worldwide partnerships with agencies overseas and included a lot of strategic digital marketing techniques to attract new customers. I made an exit just before South Africa was hit with… Show more As a result of the 'overnight success' we had with Allinterns, the next logical step was to house a full working experience agency under one roof. Kickstart was created for this where we housed an internship agency, wildlife & social volunteer agency, teaching positions and voluntourism. We developed worldwide partnerships with agencies overseas and included a lot of strategic digital marketing techniques to attract new customers. I made an exit just before South Africa was hit with a bad economic situation forcing internationals to not look at South Africa as a destination. My foresight worked out perfectly as I developed the Certified Superyacht Academy brand shortly afterwards where we sent South Africans to work abroad instead of receiving Europeans to work in South Africa. Show less
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Founder / Marketing Operations Manager
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Nov 2005 - Mar 2009
One of my earlier companies, this brand was developed where there was an obvious gap in the market for a company offering a full turnkey service to international students. Within one week (concept to going live), we had our website operational with a marketing campaign supporting. Our brand was immediately well received, with customers signing up for our internship programs in Cape Town, South Africa. We marketed our services to students in Europe and offered them internships… Show more One of my earlier companies, this brand was developed where there was an obvious gap in the market for a company offering a full turnkey service to international students. Within one week (concept to going live), we had our website operational with a marketing campaign supporting. Our brand was immediately well received, with customers signing up for our internship programs in Cape Town, South Africa. We marketed our services to students in Europe and offered them internships, accommodation rentals, transport options, and lifestyle elements all during their +/- 6 months with South Africa. Show less One of my earlier companies, this brand was developed where there was an obvious gap in the market for a company offering a full turnkey service to international students. Within one week (concept to going live), we had our website operational with a marketing campaign supporting. Our brand was immediately well received, with customers signing up for our internship programs in Cape Town, South Africa. We marketed our services to students in Europe and offered them internships… Show more One of my earlier companies, this brand was developed where there was an obvious gap in the market for a company offering a full turnkey service to international students. Within one week (concept to going live), we had our website operational with a marketing campaign supporting. Our brand was immediately well received, with customers signing up for our internship programs in Cape Town, South Africa. We marketed our services to students in Europe and offered them internships, accommodation rentals, transport options, and lifestyle elements all during their +/- 6 months with South Africa. Show less
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Education
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2000 - 2001
Damelin
Diploma, Digital Communication and Media/Multimedia -
1997 - 1999
Eden College
