Richard John Potton
Managing Director at Hoed Research- Claim this Profile
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Bio
Giles Potter
Since 2012, Richard and his teams in HOED and VIGIL have undertaken mystery shopping and customer experience research fieldwork for me. Richard makes it very easy to complete studies as he and his team know their products and services very well, and are very easy to work with. Throughout the work we have had a very positive relationship, and technically the research has been completed without difficulty, so that we can focus on the results and learn what the end customers are saying about brands and services. I look forward to completing more service delivery and customer experience studies with Richard.
Giles Potter
Since 2012, Richard and his teams in HOED and VIGIL have undertaken mystery shopping and customer experience research fieldwork for me. Richard makes it very easy to complete studies as he and his team know their products and services very well, and are very easy to work with. Throughout the work we have had a very positive relationship, and technically the research has been completed without difficulty, so that we can focus on the results and learn what the end customers are saying about brands and services. I look forward to completing more service delivery and customer experience studies with Richard.
Giles Potter
Since 2012, Richard and his teams in HOED and VIGIL have undertaken mystery shopping and customer experience research fieldwork for me. Richard makes it very easy to complete studies as he and his team know their products and services very well, and are very easy to work with. Throughout the work we have had a very positive relationship, and technically the research has been completed without difficulty, so that we can focus on the results and learn what the end customers are saying about brands and services. I look forward to completing more service delivery and customer experience studies with Richard.
Giles Potter
Since 2012, Richard and his teams in HOED and VIGIL have undertaken mystery shopping and customer experience research fieldwork for me. Richard makes it very easy to complete studies as he and his team know their products and services very well, and are very easy to work with. Throughout the work we have had a very positive relationship, and technically the research has been completed without difficulty, so that we can focus on the results and learn what the end customers are saying about brands and services. I look forward to completing more service delivery and customer experience studies with Richard.
Experience
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Hoed Research NZ Ltd
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New Zealand
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Market Research
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1 - 100 Employee
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Managing Director
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Mar 2014 - Present
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Managing Director
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2012 - Present
Hoed is an established and recognised Customer Experience Management (CEM) company offering tailored solutions to businesses across New Zealand and Australia Hoed is an established and recognised Customer Experience Management (CEM) company offering tailored solutions to businesses across New Zealand and Australia
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Managing Director
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Aug 2011 - Present
Vigil is a specialist Customer Experience Management (CEM) company within the retail sector. Vigil is a specialist Customer Experience Management (CEM) company within the retail sector.
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Ports of Auckland
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Transportation, Logistics and Storage
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100 - 200 Employee
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Sales, Marketing & Product Development Manager
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2007 - 2012
Development and delivery of all Sales, Marketing, Product and Brand initiatives including product innovation and promotion, contract negotiations, contract management and relationship management at both a local and international level.
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Product Development Manager
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1998 - 2007
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Marketing Executive
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1990 - 1998
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Owner, Director
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2004 - 2012
Owner in a non-executive capacity. Owner in a non-executive capacity.
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Sales, Marketing & Product Development Manager
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2007 - 2011
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Retail Representative
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1986 - 1988
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Education
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1992 - 1994
Massey University
MBA (distinction), Marketing -
2000 - 2002
Auckland University
Various papers / modules. -
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Damelin
Diploma in Business Management, General Management
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