Loyalty Manager

• Sep 2022 - Present

CRM Lead

• Jun 2022 - Aug 2022

• Directly reporting to senior CRM manager, leading 2 CRM specialists to manage overall CRM campaigns across different business units, ranging from Zenru, Zenius for students and ZenPro • Collaborate with growth team in experiment designs, translating it into impactful CRM strategy, defining communication channel distribution and ensuring smooth end-to-end executions of experiments up to providing report for respected stakeholders • Implemented a new automated lifecycle journey to help users with product adoption of all different Zenius products and trigger them to engage more hence maintaining retention / stickiness level Show less

CLM Associate

• Nov 2020 - May 2022

• Responsible to design user lifecycle of LinkAja users start from activation, retention, and reactivation and run an automated lifecycle journey to help users adopt LinkAja products • Collaborate closely with campaign team to run campaign or A/B test using CRM tools and generate reports to all stakeholders to get insight and recommendation for the next campaign • Conduct an experiment during Ramadan with sending users push notification during 04.00-06.00 AM with donation campaign and increase donation transaction up to 10% • Set up an experiment flash sale campaign during 12.00-04.00 AM and increase transaction up to 5% for respective product (Online payment & Telco) during Ramadan Show less

CRM Specialist

• May 2019 - Nov 2020

• Overseeing Gojek campaign communication from GoPay, GoKitchen, GoMart, GoShop, GoLife, and Brand Partnership in the form of a push notification, in-app inbox, in-app shuffle card banner, and newsletter using CRM tools • Actively run experiment & A/B testing about communication or segment to gain an effective way to communicate the right campaign for the right segment • Generate reports for various stakeholders to get insight and recommendations based on the data for each campaign to achieve the campaign objective Show less

Customer Relationship Management Intern

• Jul 2018 - Mar 2019

• Monitor Relationship with existing customers through CRM System• Responsible to monitor sampling acquisition through retail channel• Acquire new consumer from sampling sachet project • Monitoring "HYSU Racing Poin" performance for brand Bebelac and SGM• Responsible to monitor SGM Loyalty Program (Klub Bunda SGM) process• Training and monitoring Elina Soya Performance

Trade Marketing Intern

• Feb 2018 - Jul 2018

• Translating brand strategy into trade strategy in all channels• Responsible to connect brand strategy with third parties• Monitoring budget to produce POSM

Trainee

• Sep 2014 - Feb 2015