Experience

eSkootr Championship (eSC)

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Head of Commercial and Marketing

  • Jul 2022 - Present

• Head of Commercial Partnerships and Strategy

  • Oct 2021 - Jul 2022



The Sports Consultancy

• Australia
• Spectator Sports

• Senior Consultant

  • May 2019 - Oct 2021

  Working within the consulting team and leading the commercial strategy offering, including services such as asset optimisation, rights valuation and sponsorship measurement across the sport and entertainment sector for rights holders and brands. Other projects include: • Strategic sponsorship sales • Commercial strategy • Host city procurement for major events • Event impact, optimisation and planning • Business planning and strategy Working within the consulting team and leading the commercial strategy offering, including services such as asset optimisation, rights valuation and sponsorship measurement across the sport and entertainment sector for rights holders and brands. Other projects include: • Strategic sponsorship sales • Commercial strategy • Host city procurement for major events • Event impact, optimisation and planning • Business planning and strategy



Arsenal F.C

• United Kingdom
• Spectator Sports
• 700 & Above Employee

• Business Strategy Associate

  • May 2018 - May 2019

  Focused on strategic projects across all commercial revenue generating functions within the Club. Project highlights included:• Successful front of shirt renewal• New kit supplier partnership• The Club’s first ever sleeve partnership• Media content sales strategy

• Senior Commercial Analyst

  • Aug 2016 - May 2018

  • Lead research projects across the commercial department that focus on understanding the Arsenal fanbase.• Carry out detailed analysis on industry and market trends to aid strategic decisions on how to source new revenue and retain current revenue.• Strategic input to Club Partners across branding, campaigns and ROI.• Understanding the value of Club assets and how to most effectively monetise.



Repucom

• United States
• Spectator Sports
• 100 - 200 Employee

• Account Manager

  • Oct 2015 - Aug 2016

  • Managed a portfolio of clients comprised of Premier League Clubs. • Provided insights on a range of data sets including TV media value, social media value, market surveys and sponsor business impact. • Innovation of product offering to clients. • Managed a portfolio of clients comprised of Premier League Clubs. • Provided insights on a range of data sets including TV media value, social media value, market surveys and sponsor business impact. • Innovation of product offering to clients.



Manchester City Football Club

• United Kingdom
• Spectator Sports
• 700 & Above Employee

• Business Intelligence Executive

  • Feb 2014 - Oct 2015

  The main responsibility of my role is to provide the Partnership Sales team with key insight into areas such as: • Asset valuation and partnership proposal packaging • Competitor analysis and building the "case for sponsorship" • Managing relationships with agencies and suppliers • Tour and friendly analysis. This role required me to conduct and deliver the relevant research, market analysis and generation of leads to enable the Partnership Sales team to have the necessary tools and information to secure new commercial partnerships.



Lodestar Marine

• United Kingdom
• Insurance
• 1 - 100 Employee

• Assistant Underwriter

  • Jul 2013 - Feb 2014

  Working as part of an experienced Underwriting team, providing Protection & Indemnity (P&I) insurance within the marine market for Shipowners, Operators and Charterers. My particular area of focus was the Far East region. Working as part of an experienced Underwriting team, providing Protection & Indemnity (P&I) insurance within the marine market for Shipowners, Operators and Charterers. My particular area of focus was the Far East region.



Oaks

• Germany
• Financial Services
• 1 - 100 Employee

• Sport Strategy and Business Development

  • Jul 2012 - May 2013

  At Oaks Consultancy, I worked in the strategy department. This role saw me heavily involved in the creation of innovative sport strategies, business development and transitional change within sport organisations. At Oaks Consultancy, I worked in the strategy department. This role saw me heavily involved in the creation of innovative sport strategies, business development and transitional change within sport organisations.



PlayUp USA, LLC.

• Researcher and Content Seeder

  • Jan 2012 - Jul 2012

  This role involved all social-media aspects of the Euro 2012 Football Championships; such as blogging, commentating and creating statistics regarding teams and players. This role involved all social-media aspects of the Euro 2012 Football Championships; such as blogging, commentating and creating statistics regarding teams and players.



Oaks Consultancy

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Intern Consultant

  • May 2011 - Sep 2011

  My role at Oaks required me to carry out extensive research in order to produce a detailed marketing plan as well as trying to find new commercial business for the organisation, which I was able to do in the form of professional Football Clubs. Another key aspect of my role was the operating of the companies’ social media accounts and to create interaction with current and potential clients. My role at Oaks required me to carry out extensive research in order to produce a detailed marketing plan as well as trying to find new commercial business for the organisation, which I was able to do in the form of professional Football Clubs. Another key aspect of my role was the operating of the companies’ social media accounts and to create interaction with current and potential clients.



Compass Group UK & Ireland

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Hospitality Assistant

  • Aug 2010 - Sep 2011

  This position required me to work on executive bars, serving customers during match days at the Ricoh Arena for Coventry City FC. This position required me to work on executive bars, serving customers during match days at the Ricoh Arena for Coventry City FC.



XL Capital

• United States
• Investment Banking

• Underwriting Assistant

  • Jun 2007 - Dec 2010

  I assisted the senior underwrites of Directors & Officers insurance, particular in the Financial Institutions field. I managed to obtain this position after two successful promotions in the same organisation from the Reinsurance Administration department. I assisted the senior underwrites of Directors & Officers insurance, particular in the Financial Institutions field. I managed to obtain this position after two successful promotions in the same organisation from the Reinsurance Administration department.