Richard Williams
Sr. Account Executive at Appleton Creative- Claim this Profile
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English -
Topline Score
Bio
Credentials
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IHeart Media Digital Certification
iHeartMediaDec, 2019- Nov, 2024 -
Google Ads Display Certification
GoogleFeb, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleFeb, 2020- Nov, 2024
Experience
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Appleton Creative
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Account Executive
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Nov 2021 - Mar 2022
● Championed new business opportunities by delivering compelling pitches and presentations on products and service offerings that resolve business challenges to existing and new accounts. ● Manage and develop direct reports to analyze ongoing campaigns as well as providing post campaign analytics ● Negotiation of commercially sound contracts for new customers to meet and exceed sales and revenue targets ● Amplified a solid client base by proactively establishing stable and robust… Show more ● Championed new business opportunities by delivering compelling pitches and presentations on products and service offerings that resolve business challenges to existing and new accounts. ● Manage and develop direct reports to analyze ongoing campaigns as well as providing post campaign analytics ● Negotiation of commercially sound contracts for new customers to meet and exceed sales and revenue targets ● Amplified a solid client base by proactively establishing stable and robust client relationships within accounts ● Develop a robust indirect channel sales model ● Set up and drive sales management cadence with channel partners ● Build and maintain professional and productive relationships with key personnel in channel partner accounts Show less ● Championed new business opportunities by delivering compelling pitches and presentations on products and service offerings that resolve business challenges to existing and new accounts. ● Manage and develop direct reports to analyze ongoing campaigns as well as providing post campaign analytics ● Negotiation of commercially sound contracts for new customers to meet and exceed sales and revenue targets ● Amplified a solid client base by proactively establishing stable and robust… Show more ● Championed new business opportunities by delivering compelling pitches and presentations on products and service offerings that resolve business challenges to existing and new accounts. ● Manage and develop direct reports to analyze ongoing campaigns as well as providing post campaign analytics ● Negotiation of commercially sound contracts for new customers to meet and exceed sales and revenue targets ● Amplified a solid client base by proactively establishing stable and robust client relationships within accounts ● Develop a robust indirect channel sales model ● Set up and drive sales management cadence with channel partners ● Build and maintain professional and productive relationships with key personnel in channel partner accounts Show less
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JKR Advertising and Marketing Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Account Executive
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2017 - Nov 2021
• Provide a broad set of solutions to the daily needs of clients and media buyers by offering engaging media plans, developing winning media strategies, and flawlessly executing campaigns across various mediums and networks. • Serve as the primary content creator and contributor to radio, TV, cable, print, and web banners with a strong focus on identifying new opportunities and presenting creative advertising deadlines to potential clients. • Measure the effectiveness of media plans and… Show more • Provide a broad set of solutions to the daily needs of clients and media buyers by offering engaging media plans, developing winning media strategies, and flawlessly executing campaigns across various mediums and networks. • Serve as the primary content creator and contributor to radio, TV, cable, print, and web banners with a strong focus on identifying new opportunities and presenting creative advertising deadlines to potential clients. • Measure the effectiveness of media plans and campaigns by facilitating monthly reviews, performing continuous audits, and monitoring all regulated, negotiated, and posted media content across all stations. • Establish profitable long-term partnerships with client accounts to drive customer retention and growth opportunities.
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Billing/Media Coordinator
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2016 - 2017
• Showcased exemplary leadership and analytical skills in managing the monthly and annual client budgets while concurrently implementing various media placements, such as TV, cable, radio, print, Pandora, and "iHeart." • Strategically negotiated for the clients' "make-good" ad placement and media buys by evaluating and generating monthly "Reach and Frequency" reports using the STRATA and AdTracker custom software. • Administered the daily billing functions by collating, coordinating, and… Show more • Showcased exemplary leadership and analytical skills in managing the monthly and annual client budgets while concurrently implementing various media placements, such as TV, cable, radio, print, Pandora, and "iHeart." • Strategically negotiated for the clients' "make-good" ad placement and media buys by evaluating and generating monthly "Reach and Frequency" reports using the STRATA and AdTracker custom software. • Administered the daily billing functions by collating, coordinating, and processing various co-op packets and client billings.
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Watauga Group
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Media Planner
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2014 - 2015
• Recognized for developing and introducing a comprehensive and complete digital-based marketing plan that drives direct sales, executing client's campaigns, monitoring ad placements, managing vendors, and negotiating rates and pricing. • Collaborated directly with vendors while sourcing for new service providers to keep abreast of new and innovative advertising and marketing strategies. • Recognized for developing and introducing a comprehensive and complete digital-based marketing plan that drives direct sales, executing client's campaigns, monitoring ad placements, managing vendors, and negotiating rates and pricing. • Collaborated directly with vendors while sourcing for new service providers to keep abreast of new and innovative advertising and marketing strategies.
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JKR Advertising and Marketing Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Media Coordinator
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2012 - 2014
• Plan, manage and monitor monthly and annual client budgets • Execute all media placements, including TV, cable, radio, print, Pandora, and “IHeart” • Verify and validate all media buys; aggressively negotiate for client “make-goods” • Provide consistently on-time delivery of monthly “Reach and Frequency” reports • Knowledgeably operate both STRATA and AdTracker custom software • Skillfully operate FTP programs such as HighTail and Cyberduck to send traffic • Preform… Show more • Plan, manage and monitor monthly and annual client budgets • Execute all media placements, including TV, cable, radio, print, Pandora, and “IHeart” • Verify and validate all media buys; aggressively negotiate for client “make-goods” • Provide consistently on-time delivery of monthly “Reach and Frequency” reports • Knowledgeably operate both STRATA and AdTracker custom software • Skillfully operate FTP programs such as HighTail and Cyberduck to send traffic • Preform monthly APR reports for all clients. Show less • Plan, manage and monitor monthly and annual client budgets • Execute all media placements, including TV, cable, radio, print, Pandora, and “IHeart” • Verify and validate all media buys; aggressively negotiate for client “make-goods” • Provide consistently on-time delivery of monthly “Reach and Frequency” reports • Knowledgeably operate both STRATA and AdTracker custom software • Skillfully operate FTP programs such as HighTail and Cyberduck to send traffic • Preform… Show more • Plan, manage and monitor monthly and annual client budgets • Execute all media placements, including TV, cable, radio, print, Pandora, and “IHeart” • Verify and validate all media buys; aggressively negotiate for client “make-goods” • Provide consistently on-time delivery of monthly “Reach and Frequency” reports • Knowledgeably operate both STRATA and AdTracker custom software • Skillfully operate FTP programs such as HighTail and Cyberduck to send traffic • Preform monthly APR reports for all clients. Show less
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Bartender
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2011 - 2011
• Responsible for set-up of the main bar at this fast-paced, high-volume, downtown restaurant • Responsible for set-up of the main bar at this fast-paced, high-volume, downtown restaurant
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Education
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2006 - 2010
Duquesne University
Web Design and Development
Community
