Experience

3rd Coast Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• President & CSO

  • Oct 2011 - Present



Ruth Lake Country Club Inc

• United States
• Accounting
• 1 - 100 Employee

• President

  • 2011 - 2013



Wheatley & Timmons

• Public Relations and Communications Services
• 1 - 100 Employee

• President & Principle

  • Jan 2000 - Sep 2011

  As President & Principle at W&T, I helped developed the strategic, creative and management oversight for the firm’s clients. Utilized my extensive client side experience to develop consumer brand strategy and creative for numerous brands and companies across sectors – from food and beverage to housewares and hardware to pet products and B to B. Efforts included re-branding and reinvigorating established brands, social media/digital activations, education programs, crisis response strategies, non-profit partnerships, mobile marketing efforts and more to ensure every client story impacted their target audience. Our team created successful engagements with leading category brands including: First Alert home safety products, Genuine Thermos brand, Crescent art products, Sargento Foods, Quaker Oats, Serta mattresses, BioVittoria (MonkFruit sweetener), Molson beer, Corona beer, Constellation Spirits brands, Nature's Variety pet foods, Caribou Coffee, Microban, Colonial Candle, Broan-Nutone and EAS sports and nutrition products.



Waxman Industries

• Senior Vice President of Marketing & Business Development

  • Oct 1997 - Jan 2000

  Revamped & restaged company to better position it in the rapidly changing retail environment, that added new distribution in General Merchandise channel. Improved New Product Development process and eliminated non-performing product lines that resulted in improved cash flow and 18% revenue gains. Revamped & restaged company to better position it in the rapidly changing retail environment, that added new distribution in General Merchandise channel. Improved New Product Development process and eliminated non-performing product lines that resulted in improved cash flow and 18% revenue gains.



First Alert

• Senior Vice President Worldwide Marketing

  • Jan 1984 - Jan 1997

  Responsible for worldwide marketing activities that led brand to a dominent position in the world wide home safety market. Developed 'every level, every bedroom' communication platform, based on consumer research, that grew sales in a mature category by 50%. Launched the first Carbon Monoxide product line in 1993 that achieved $100 million in US sales in first fifteen months of launch and over $26M in EBITDA. Launched seven new product categories, that within five years accounted for 40% of company sales.



FIREX

• Director of Marketing

  • 1981 - 1984



Wilton Brands

• United States
• Consumer Goods
• 300 - 400 Employee

• Marketing manager

  • 1980 - 1981