Experience

Orci

• Advertising Services
• 1 - 100 Employee

• Digital Advertising Production

  • Feb 2018 - Present

  Management of all digital advertising aspects for the agency as well as research and development into new technologies for internal and external use. Such as DAM, Artificial Intelligence Development, Reporting and Analytics. Special Technical Projects: Transitioned Agency to Cloud storage and processes, AI - R&D Development of various Proof of Concepts and Prototypes. Management of all digital advertising aspects for the agency as well as research and development into new technologies for internal and external use. Such as DAM, Artificial Intelligence Development, Reporting and Analytics. Special Technical Projects: Transitioned Agency to Cloud storage and processes, AI - R&D Development of various Proof of Concepts and Prototypes.



C2 Clarity Media

• LA/ NY / CT

• Principal

  • Sep 2016 - Present

  Digital, Broadcast, Print and Technology Subject Matter Expert. Digital, Broadcast, Print and Technology Subject Matter Expert.



Datum Exchange

• Greater Los Angeles Area

• Digital Advertising / Product Professional / Principal

  • Mar 2016 - Present

  Agency Principal - Freelance Consulting for Branding, Web Development, UX/UI, Marketing Agency Principal - Freelance Consulting for Branding, Web Development, UX/UI, Marketing



Adstream

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Product Owner (SaaS/BI)

  • Sep 2014 - Mar 2016

  Responsible for sales engineering, process creation/documentation, customer onboarding, new and current product development, management of development objectives, research, agile development, and feature documentation. • Day-to-day responsibilities regarding: oversight/setting of development objectives with feedback from the business, engagement with sales, operations and customer service as regards to stated customer needs. • Provide strategy, competitive research, business planning recommendations as it pertains to digital products including advertising, online applications, client/market expectations to senior management. • Identification of legacy processes and provision of solution to increase efficiency and modernization. • Work directly with clients and sales staff in regards to features, needs and pricing of digital solutions. • Performed analysis, developed plans, led initiative, secured buy in from business and communicated business requirements to project planning and development for execution of next generation Amazon Web Services based platform (online/mobile) for print, digital, and broadcast management. Show less



Deluxe

• United States
• Entertainment Providers
• 700 & Above Employee

• Product Manager - Advertising Services (SaaS/DAM/BI)

  • Oct 2011 - Sep 2014

  Day-to-day responsibilities regarding: direction, establishment, maintenance, strategizing and planning for overall policies and goals for digital product development and workflows, internal/external relationships that result. Work with staff and external vendors at all levels to determine/understand/document established workflows processes as necessary in relation to development of new/existing digital products and their features/pricing. Day-to-day responsibilities regarding: direction, establishment, maintenance, strategizing and planning for overall policies and goals for digital product development and workflows, internal/external relationships that result. Work with staff and external vendors at all levels to determine/understand/document established workflows processes as necessary in relation to development of new/existing digital products and their features/pricing.



Filter

• Advertising Services
• 1 - 100 Employee

• Recruiter

  • 2010 - 2011

  Developing and finding excellent talent to fill top notch positions. Using my skills in creative, media, project management and advertising to assess and market candidates for Filter clients. Developing and finding excellent talent to fill top notch positions. Using my skills in creative, media, project management and advertising to assess and market candidates for Filter clients.



Incubeta Joystick

• United States
• Internet
• 1 - 100 Employee

• Interactive Director

  • Sep 2009 - Dec 2010

  -Digital Ad Agency (LA/NY/London) Responsible for production management, scheduling, art direction, accounts, new technology research, RFPs, SOW's, creative briefs, invoicing, management of design/development team consisting of 20 employees. -Responsible for over $300,000 in new business and part of the senior team building business over 2 years increasing overall revenues by 200%. -Digital Ad Agency (LA/NY/London) Responsible for production management, scheduling, art direction, accounts, new technology research, RFPs, SOW's, creative briefs, invoicing, management of design/development team consisting of 20 employees. -Responsible for over $300,000 in new business and part of the senior team building business over 2 years increasing overall revenues by 200%.



Disney Experiences

• Entertainment Providers
• 700 & Above Employee

• Manager Online & Digital Creative

  • Oct 2007 - Oct 2009

  • Day-to-day management, scheduling, budgeting, creative approval of all creative projects as well as working with legal and branding to assure campaign objectives and legal clearances • Creation of a Creative Briefs for all campaigns now used by all vendors and several business units including Disney.com for synergy marketing of titles. • Lead innovative new marketing solutions with Brand teams for use of new types of widgets for traffic driving to WDSHE DVD websites creating DMA Echo Award Finalist content. • Leading global and NA mobile campaign marketing initiatives and communications to further marketing of DVD titles in new media opportunities and places. • With the Director of Online Marketing lead the initial development, talent selection/negotiations (writers, animators, colorists and production company) and marketing concepts/strategy, creative direction for new style Motion Graphics series Time Jumper with Stan Lee, his company POW! Productions, Apple, Disney Digital Distribution and Disney Legal. Show less



Orci

• Advertising Services
• 1 - 100 Employee

• Interactive Proj Manager

  • Aug 2005 - Sep 2007

  • Day-to-day management of internal project teams, technology partners and third-party media vendors • Preparation of project documents, including project plans, schedules, cost estimates and status reports. • Lead campaigns with project assessment and scope based on budget, timeline and technology. • Partner closely with Account Managers to facilitate a positive client relationship through client presentations and collaborate with print and broadcast disciplines. • SEO and Banner campaign optimization. • Develop costs, presentations, and campaigns for new business proposals as needed. Show less



Miller Publishing

• Greater Los Angeles Area

• Systems Analyst/Exec. Web Producer

  • Jul 2003 - Sep 2005

  Secured a permanent position as a systems analyst after consulting for 6 months based on performance and skill set. Day to day duties include special projects including the technical project management of the event planner website, technical assistance, network administrator, and mail administrator. • Revamped and updated entire PC server farm for resolving multiple major issues including security, virus, and networking problems. • Stepped in as executive producer for the revamp of www.tennis.com and www.smashtennismag.com • Took over responsibility for the launch the events planner website a major objective for the national sales division. As well as managing the installation of Web Trends traffic monitoring software. Show less



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Ecommerce Producer (Boys Brands) / International Assoc Producer (Barbie.com)

  • May 1999 - Dec 2003

  Acted as the main resource and facilitator for the International Girls Websites while project managing the day to day operations for the Mattel Girls Division international websites including: launches of new international sites, development of new content supporting Girls Division international marketing initiatives, management of 3rd party vendors, business analysis of site metrics/calculation of ROI, worked as the main contact for international affiliates for internet promotions and resources, and communication of affiliate needs to senior mgmt. Show less



Interact Systems

• Service Mgr

  • 1997 - 1999



Nordberg Inc

• International Contracts Administrator

  • 1995 - 1997