Experience

Finnair

• Finland
• Airlines and Aviation
• 700 & Above Employee

• Digital Product Lead

  • dez. de 2021 - - o momento

  Leading the development of digital self service on finnair.com, with the goal of shifting customer behaviour from offline interactions to digital.

• Senior Digital Channel Manager

  • abr. de 2020 - dez. de 2021

• Product Owner, Finnair.com

  • dez. de 2017 - mar. de 2020

  Product owner for 12 person “Portal & Content” team working on new finnair.com• Driving the success and performance of the new Finnair.com with a focus on the digital customer experience, sales optimisation, content migration, site security and performance• Have overseen implementation of Site Search, Chat, Destination pages, FAQs and many smaller features• Responsible for multiple cross platform epics including the “Push for Change” sustainability initiativeSecondary task - responsible for 90% of the legacy Finnair.com• Product owner for three outsourced scrum teams (Amadeus, Frantic, PROS – headcount up to 26)• Prioritisation of development backlog and internal stakeholder management• Completed redesign of booking engine project, delivering an improved payment experience• Launched new payment methods, new ancillary products, new landing pages. Ensured GDPR and 3DS compliancy

• Ecommerce Manager, .com Operations

  • mai. de 2017 - dez. de 2017

  Business owner for Finnair.com revenue and retention flows globally• Agile E-Commerce channel development and growth optimization• Product owner in Amadeus DDS scrum development team• Customer retention activities including localisation and personalization in digital touch points• Delivered an improved seat map and an award-winning ancillary product “Seat & Meal”



flynas

• Saudi Arabia
• Airlines and Aviation
• 700 & Above Employee

• Manager, E Commerce

  • fev. de 2016 - mai. de 2017

  Acted as joint lead on a full web and app redesign project, incorporating a migration to an upgraded backend reservation system. Management of 2 internal E-Commerce analysts.• Web and App IBE Product Owner - achieving a conversion rate 1.8% above target. Increased web sales as % of overall sales by 6%. Grown monthly app sales from zero to 30M SAR. Achieved average of 5m SAR in weekly sales and over 600,000 downloads.• Ownership of contracts for web/app development, digital marketing (PPC) and quality assurance.• Creating and defining departmental strategy for 2016 & 2017, including online implementation of new ancillary products• Initiated a CRO project to analyse and improve the web and app booking funnels.• Tracking and reporting on all site metrics, submitting the reports to senior management.• Management of quality assurance and test automation projects.

• Web Content Manager

  • mai. de 2014 - jan. de 2016

  Creation, development and management of flynas web presence.Copy editing and proofreading of web content in English and Arabic. Management of web content in Turkish.Defining flynas' content marketing strategy.User experience (UX) of flynas.com corporate website and flynas booking engine (Skysales) - over 150 changes suggested and implemented to improve site performance and customer experience.Testing, development and UX of flynas mobile app and mobile site.Tracking and reporting on all site metrics - web analytics, dashboards and key reporting tools.Vendor management of Digital Marketing company - PPC advertising strategy and performance, SEO, Web analytics (Google and Yahoo), email remarketing.Creation of RFPs for web projects, vendor assessment and selection.Coordination of web projects across multiple departments, including multi currency payment and OTA integration (Skyscanner, Travelstart).Vendor management of web developers and designers, building on Navitaire dotREZ platformKnowledge of Navitaire NewSkies - Skyspeed, Skysales and Sky Utilities.Proofreading and editing of all flynas communication in English - press releases, inflight magazine, social media posting.Tracking SM analytics.Exposure to and general knowledge of all areas of airline Commercial department: Revenue Management, Ancillaries, Network, Scheduling, Sales and Distribution.



GPT Special Project Management Ltd

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Program Assistant

  • fev. de 2014 - mai. de 2014

  Preparing Statements of Requirements, Scopes of Work and Invitations to Tender in the role of Program Assistant to the TI (Technical Institute) project, a multi million dollar project which aims to upgrade the current National Guard Signal School to an internationally certified Institute by 2018.

• English Language Teacher

  • fev. de 2013 - mar. de 2014

  Taught General English to members of the Saudi Arabian National Guard at the NGSS in Riyadh.Taught IELTS courses to National Guard Officers.



Inaya Medical College, Riyadh

• English Department Manager

  • nov. de 2011 - fev. de 2013

  Teaching General English and medical terminology to university students at a private medical college in Riyadh.Coordinated all written and oral examinations for students in Levels 1 and 2 of the Preparatory year.Assessed student work and academic performance throughout the academic year.Curriculum consultation and design.Translation and proofreading of legal documents, letters and CVs from Arabic into English. Teaching General English and medical terminology to university students at a private medical college in Riyadh.Coordinated all written and oral examinations for students in Levels 1 and 2 of the Preparatory year.Assessed student work and academic performance throughout the academic year.Curriculum consultation and design.Translation and proofreading of legal documents, letters and CVs from Arabic into English.



Ministry of Culture and Information, KSA

• Television Presenter

  • nov. de 2012 - jan. de 2013

  Presenting a 15 minute weekly segment called "Sport & Ex" on KSA2 (Saudi public TV)I found and interviewed a guest from the world of sport each week, discussing issues relating to diet, exercise and lifestyle with a particular focus on motivating the viewers to get fit. I gave a brief summary of world sport in order to broaden viewers' knowledge beyond merely football. Presenting a 15 minute weekly segment called "Sport & Ex" on KSA2 (Saudi public TV)I found and interviewed a guest from the world of sport each week, discussing issues relating to diet, exercise and lifestyle with a particular focus on motivating the viewers to get fit. I gave a brief summary of world sport in order to broaden viewers' knowledge beyond merely football.



Direct English

• Indonesia
• Education Administration Programs
• 1 - 100 Employee

• EFL Instructor

  • nov. de 2011 - abr. de 2012

  Taught conversation and Business English courses to students from all over the Arab world.Received excellent feedback for my performance - all my classes asked to continue with me for the subsequent levels.Assessed the oral and written ability of applicants to the language school. Taught conversation and Business English courses to students from all over the Arab world.Received excellent feedback for my performance - all my classes asked to continue with me for the subsequent levels.Assessed the oral and written ability of applicants to the language school.



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Language Assistant

  • mar. de 2010 - jul. de 2010

  Taught English to university and mature students - received excellent feedback.Delivered well attended presentations to staff & students about life in Britain.Used initiative and contacts to find students who wanted private tuition in English. Taught English to university and mature students - received excellent feedback.Delivered well attended presentations to staff & students about life in Britain.Used initiative and contacts to find students who wanted private tuition in English.



Eurogroup Vacances

• Travel Arrangements
• 1 - 100 Employee

• Assistant Manager in "Tourist Residence"

  • jun. de 2009 - set. de 2009

  Responsible for operational management and smooth running of residence as line manager only visited site once a week.Received many positive comments on high level of service provided and excellent language skills. Responsible for operational management and smooth running of residence as line manager only visited site once a week.Received many positive comments on high level of service provided and excellent language skills.



Les Deux Alpes Youth

• Deputy Manager

  • jun. de 2008 - ago. de 2008

  Responsible for reception, bar and the maintenance of the hostel.Trusted with extra responsibility - acted as relief manager during 4 two day periods.Rewarded with free accommodation in youth hostels throughout France as a result of good personal performance and improved occupancy levels. Responsible for reception, bar and the maintenance of the hostel.Trusted with extra responsibility - acted as relief manager during 4 two day periods.Rewarded with free accommodation in youth hostels throughout France as a result of good personal performance and improved occupancy levels.



The Grange School

• Education Management
• 1 - 100 Employee

• Gap Year Student

  • mar. de 2007 - jul. de 2007

  Taught English, Maths and Science to students aged 4-13 (mother tongue Spanish).Led football and rugby games sessions for students aged 4-18.Helped coordinate inaugural “Environmental Awareness” week. Taught English, Maths and Science to students aged 4-13 (mother tongue Spanish).Led football and rugby games sessions for students aged 4-18.Helped coordinate inaugural “Environmental Awareness” week.