Experience

AdvantageColorgraphics

• United States
• Advertising Services
• 1 - 100 Employee

• National Sales Director

  • Dec 2019 - Present

  Marketer | Analytical | Passion for Tech | I create Strategic approaches to enhance and increase my Clients' ROI in all of their marketing campaigns. Omni Channel Marketing Expert, developing bridges between Online and Traditional Marketing Platforms. Marketer | Analytical | Passion for Tech | I create Strategic approaches to enhance and increase my Clients' ROI in all of their marketing campaigns. Omni Channel Marketing Expert, developing bridges between Online and Traditional Marketing Platforms.



Rich Santana Wrestling Academy

• Owner

  • Jun 2016 - Present

  The mission of the Rich Santana Wrestling Academy is to introduce the area youth to the sport of wrestling. A positive and motivational approach will be utilized to help youth wrestlers learn the basic moves and techniques of the sport. By doing so, the wrestlers will develop self-confidence, body awareness, discipline and respect for others. The mission of the Rich Santana Wrestling Academy is to introduce the area youth to the sport of wrestling. A positive and motivational approach will be utilized to help youth wrestlers learn the basic moves and techniques of the sport. By doing so, the wrestlers will develop self-confidence, body awareness, discipline and respect for others.



Active Insight

• United Kingdom
• Research Services
• 1 - 100 Employee

• Strategic Sales Executive

  • Jan 2013 - Aug 2016

  Using my previous knowledge and experience in Online, Print and Direct Mail Marketing strategies, work with clients to provide comprehensive solutions to fulfill all of aspects of their marketing needs from lead generation to packaging, printing and display requirements. Results: Successfully generate new clients and provide them with individualized, results-based, comprehensive marketing programs that enable them to achieve the highest ROI for their marketing dollars spent. My efforts have generated four new clients for the company and increased revenues by more than 35%. Show less



Advantage Print, Mail and Marketing

• Sales

  • Jun 2011 - Jun 2013

  Managed Direct Marketing Programs and generated new opportunities for New Media and Online Marketing Programs. Pioneered the development of bridging Traditional and Online Marketing revenue programs that generated higher ROI for clients’ marketing dollars, which directly increased their revenues. Results: Using this model, successfully gained new business that directly increased company revenues by more than 50%. Managed Direct Marketing Programs and generated new opportunities for New Media and Online Marketing Programs. Pioneered the development of bridging Traditional and Online Marketing revenue programs that generated higher ROI for clients’ marketing dollars, which directly increased their revenues. Results: Using this model, successfully gained new business that directly increased company revenues by more than 50%.



Direct Advertising Response

• United States
• Advertising Services

• Strategic Sales Representative

  • Jan 2004 - Jan 2011

  Worked with fortune 500 companies including Saint Joseph’s Health Care Systems, NFL (National Football League) and Cash Call to strategize, create and implement successful marketing programs that catapulted their business revenues three-fold. Used strategic marketing analysis, psychographic profiling and demographic profiling to identify more effective methods for marketing products and services to existing customers. Implemented customer modeling, response reporting, cluster coding, ROI analysis and Web site analytics to identify and target new and prospective customers and created effective marketing campaigns based on results. Results: Directly increased clients’ overall ROI for every marketing dollar spent and increased their revenues three-fold. Show less



B&K Graphics

• United States
• Graphic Design

• Vice President Sales

  • Nov 1998 - Jul 2004

  Managed a team of five sales reps and mentored them to successfully find and close new client business. Increased company revenues by more than 150% by closing high profile accounts that included R&R Advertising, Themerica Agency, and the Las Vegas Convention and Visitors Authority. Through these companies, handled all of the print and advertising needs for most of the major casinos in Las Vegas. Results: Directly increased ROI for clients’ advertising and marketing dollars spent by implementing cost-effective programs for print and advertising deliverables, which in turn directly increased their revenues. Grew existing business and increased overall company revenues by more than 150%. Show less



Zenith Graphics Inc.

• Sales Executive

  • Jan 1994 - Aug 1998

  Successfully sold graphic design and printing services to companies in New York. Exceeded monthly sales goals by more than 5% each month and was the top-selling Sales Executive for the company for three months in a row. Results: Increased customer satisfaction by more than 200% and increased company revenues by more than 125%. Successfully sold graphic design and printing services to companies in New York. Exceeded monthly sales goals by more than 5% each month and was the top-selling Sales Executive for the company for three months in a row. Results: Increased customer satisfaction by more than 200% and increased company revenues by more than 125%.



National Football League

• United States
• Spectator Sports
• 1 - 100 Employee

• Translator/Communications Liaison

  • Jul 1995 - Jul 1995

  Hired for the 1994 and 1995 World Bowls that took place in Monterey, Mexico; translated and was the primary Communications Liaison for the players on the Dallas Cowboys National Football team. Assisted the players with communicating with national and local game authorities, stadium officials, and hotel, restaurant, and travel personnel. Hired for the 1994 and 1995 World Bowls that took place in Monterey, Mexico; translated and was the primary Communications Liaison for the players on the Dallas Cowboys National Football team. Assisted the players with communicating with national and local game authorities, stadium officials, and hotel, restaurant, and travel personnel.