Experience

Arbin Instruments

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales & Marketing Manager - Indo-Pacific

  • Jan 2018 - Present

  --- Relocated from USA to Hong Kong and established regional management office for Indo-Pacific region. [India, SE Asia, & Oceania]--- Grew sales network by establishing new distribution channels--- Managed transitions from indirect to direct distribution channels--- Established branch offices in India and Vietnam to capture emerging markets. --- Remotely trained and mentored team members and provided technical expertise to win sales across Indo-Pacific.--- Analyzed and implemented global marketing strategy that resulted in a 2x record number of qualified RFQ’s for the company.

• Sr. Application Engineer

  • Jan 2012 - Dec 2017

  Expanded responsibilities beyond primary job function--- Managed international sales representatives and established new markets--- Nurtured and expanded multi-million dollar sales accounts.--- Worked with transition team during implementation of NetSuite CRM platform focusing on customer stratification and business processes.--- Took leadership role for company search engine optimization (SEO) and digital marketing to surpass competition. Included managing re-design of company website from start to finish attracting new business, and better communicating product and company information.

• Application Engineer

  • Jun 2009 - Dec 2011

  --- Consistently increased sales and outpaced company growth rate by greater than 50% each year.--- Identified market trends and worked with engineers to design products to capture market growth.--- Visited customers and represented company at conferences in both a sales and support role around the world.--- Identified company weakness (product learning curve) and provided solution by creating internal and external training material, library of online training videos, data sheets, application notes, internal wiki database, and more.