Experience

Bintani

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• NZ Sales Manager

  • Mar 2021 - Present



Lion

• Australia
• Food and Beverage Services
• 700 & Above Employee

• Beer Ambassador

  • Apr 2017 - Nov 2020

  Sharing the greatness of beer, Lions breweries and brands with customers and consumers.Educate - Built & delivered beer training sessions for hospitality & retail, as well as bespoke knowledge and tasting sessions for key customer groups.Represent - Planned & hosted tastings, dinners and festivals to engage consumers across multiple premium and craft brands in the Lion portfolio.Consult - Utilising strong knowledge of customers and consumers to assist Lions internal sales & marketing functions, and key customers improve their beer offering.

• Business Development Executive

  • Apr 2012 - Apr 2017

  Responsible for the strategic direction and financial performance of Lions malt extract business unit, Maltexo.Sales - Managing relationships and driving engagement with key distributors and customers domestically, and across 12+ export markets including contract packing relationships.Delivery of value creation targets through customer growth, new customers, new export markets, and product innovation.Brand management of Lions malt extract brand portfolio including new product development, consumer and trade promotions, web, print and social media.An ambassador for the Maltexo brands, including presenting at conferences and events.Contribute to the alignment of Maltexo with the wider Lion BSW business, building strategic partnerships with internal stakeholders.

• Sales & Marketing Executive

  • Dec 2010 - Apr 2012

  Vendor Managed Inventory Buyer for Foodstuffs South Island, managing purchasing of all Lion stock to Foodstuffs South Island Distribution Centres and responsible for resulting service levels to Foodstuffs member stores.Sales and Marketing for Lions malt extract business, Maltexo. Responsible for managing relationships with distribution partners in 12 export markets and the domestic market including the retail, contract packed, and bulk/commercial channels.Consumer and Trade Marketing for Lions home brewing and malt extract brands including Black Rock and Maltexo.

• Sales Executive

  • Oct 2005 - Dec 2010

  Grocery and Off Premise Liquor focused, executing promotional program and leveraging brands to maximise instore presence, covering Christchurch, North Canterbury and West Coast areas.Lead creation and execution of Category Management principals in shelf and chiller layouts within Foodstuffs South Island channel, using the Apollo Space Management program.Wine Ambassador role within South Island Grocery sales team.

• Sales Merchandiser

  • Apr 2003 - Oct 2005

  Grocery focused Sales Merchandiser responsible for maintaining and maximising presence of brands instore.Relationship management with key customers.Consumer sampling/tasting in stores.