Experience

Marc Anthony Cosmetics Ltd.

• Canada
• Manufacturing
• 1 - 100 Employee

• Director of Sales

  • 2019 - 2023

  Overview: Hair Care, Body Wash, Body Lotion Responsibilities: Director of Sales: $8M, develop new accounts, grow sales of Renpure & Marc Anthony brands in across the U.S. in all trade classes with a focus on Food & Distributors, manage 20+ brokers, 50+ accounts including but not limited to: Kroger, HEB, Whole Foods/UNFI, Wakefern, Meijer, iHerb.com, Harris Teeter, Ingles, Publix, Albertson’s, Raley’s, Giant Eagle, C&S, Ahold, Military Accomplishments: • Opened 17 new accounts… Show more Overview: Hair Care, Body Wash, Body Lotion Responsibilities: Director of Sales: $8M, develop new accounts, grow sales of Renpure & Marc Anthony brands in across the U.S. in all trade classes with a focus on Food & Distributors, manage 20+ brokers, 50+ accounts including but not limited to: Kroger, HEB, Whole Foods/UNFI, Wakefern, Meijer, iHerb.com, Harris Teeter, Ingles, Publix, Albertson’s, Raley’s, Giant Eagle, C&S, Ahold, Military Accomplishments: • Opened 17 new accounts generating annual shipments Renpure (490K+), Marc Anthony ($1.4MM+) o 7 Renpure & 11 Marc Anthony: Kroger, Wakefern, iHerb.com, Discount Drug Mart, RC Taylor, Kinney Drug, Save Mart, MDI/Lowes, Tops, Raley’s, Weis, Harris Teeter, Brookshire Grocery, AAFES, Marcs • Expanded distribution and categories (Hair, Body Wash, Body Lotion) at 15+ accounts driving $1.5MM annually • Collaborated on development of a consolidated price list, sample request form, and numerous presentation templates significantly improving functionality and efficiencies • Key member of SKU rationalization team, identifying 200+ nonproductive SKUs for closeouts • Diligent in pursuing deduction payback: (Ex: UNFI - NSO Allowance payback of $26K+) • Successfully transition accounts through multiple item transitions each year, focusing on core item efficiencies and profitability Show less Overview: Hair Care, Body Wash, Body Lotion Responsibilities: Director of Sales: $8M, develop new accounts, grow sales of Renpure & Marc Anthony brands in across the U.S. in all trade classes with a focus on Food & Distributors, manage 20+ brokers, 50+ accounts including but not limited to: Kroger, HEB, Whole Foods/UNFI, Wakefern, Meijer, iHerb.com, Harris Teeter, Ingles, Publix, Albertson’s, Raley’s, Giant Eagle, C&S, Ahold, Military Accomplishments: • Opened 17 new accounts… Show more Overview: Hair Care, Body Wash, Body Lotion Responsibilities: Director of Sales: $8M, develop new accounts, grow sales of Renpure & Marc Anthony brands in across the U.S. in all trade classes with a focus on Food & Distributors, manage 20+ brokers, 50+ accounts including but not limited to: Kroger, HEB, Whole Foods/UNFI, Wakefern, Meijer, iHerb.com, Harris Teeter, Ingles, Publix, Albertson’s, Raley’s, Giant Eagle, C&S, Ahold, Military Accomplishments: • Opened 17 new accounts generating annual shipments Renpure (490K+), Marc Anthony ($1.4MM+) o 7 Renpure & 11 Marc Anthony: Kroger, Wakefern, iHerb.com, Discount Drug Mart, RC Taylor, Kinney Drug, Save Mart, MDI/Lowes, Tops, Raley’s, Weis, Harris Teeter, Brookshire Grocery, AAFES, Marcs • Expanded distribution and categories (Hair, Body Wash, Body Lotion) at 15+ accounts driving $1.5MM annually • Collaborated on development of a consolidated price list, sample request form, and numerous presentation templates significantly improving functionality and efficiencies • Key member of SKU rationalization team, identifying 200+ nonproductive SKUs for closeouts • Diligent in pursuing deduction payback: (Ex: UNFI - NSO Allowance payback of $26K+) • Successfully transition accounts through multiple item transitions each year, focusing on core item efficiencies and profitability Show less



Hedstrom Corporation

• United States
• Consumer Goods
• 1 - 100 Employee

• National Sales Manager

  • 2017 - 2018

  Co. Overview: Manufacturer of inflatable and foam balls, sports balls and accessories, outdoor games. Responsibilities: $8M, 10,000+ SKU’s, branded/ private label, domestic/ direct import programs, develop selling tools/ processes, and customer relationships to drive profitable sales volume. Manage 3 Manufacturer Rep Groups, 25+ retailers including but not limited to: CVS, Rite Aid, Aldi, Big Lots, Burlington, Five Below, JOANN, Menards, Kinney Drug, Marcs, Weis Markets… Show more Co. Overview: Manufacturer of inflatable and foam balls, sports balls and accessories, outdoor games. Responsibilities: $8M, 10,000+ SKU’s, branded/ private label, domestic/ direct import programs, develop selling tools/ processes, and customer relationships to drive profitable sales volume. Manage 3 Manufacturer Rep Groups, 25+ retailers including but not limited to: CVS, Rite Aid, Aldi, Big Lots, Burlington, Five Below, JOANN, Menards, Kinney Drug, Marcs, Weis Markets, Wakefern Accomplishments: • Key member of cross functional team to develop price tool, 90% more efficient presentation preparation • Created numerous new category presentation templates, significantly increasing professional appearance and consistency of proposals, allowing up to 100% more items to be recommended for distribution • New distribution: CVS, Rite Aid, Weis, Discount Drug Mart, JOANN, Boscov’s, Five Below - $500K Show less Co. Overview: Manufacturer of inflatable and foam balls, sports balls and accessories, outdoor games. Responsibilities: $8M, 10,000+ SKU’s, branded/ private label, domestic/ direct import programs, develop selling tools/ processes, and customer relationships to drive profitable sales volume. Manage 3 Manufacturer Rep Groups, 25+ retailers including but not limited to: CVS, Rite Aid, Aldi, Big Lots, Burlington, Five Below, JOANN, Menards, Kinney Drug, Marcs, Weis Markets… Show more Co. Overview: Manufacturer of inflatable and foam balls, sports balls and accessories, outdoor games. Responsibilities: $8M, 10,000+ SKU’s, branded/ private label, domestic/ direct import programs, develop selling tools/ processes, and customer relationships to drive profitable sales volume. Manage 3 Manufacturer Rep Groups, 25+ retailers including but not limited to: CVS, Rite Aid, Aldi, Big Lots, Burlington, Five Below, JOANN, Menards, Kinney Drug, Marcs, Weis Markets, Wakefern Accomplishments: • Key member of cross functional team to develop price tool, 90% more efficient presentation preparation • Created numerous new category presentation templates, significantly increasing professional appearance and consistency of proposals, allowing up to 100% more items to be recommended for distribution • New distribution: CVS, Rite Aid, Weis, Discount Drug Mart, JOANN, Boscov’s, Five Below - $500K Show less



Emilia Personal Care Inc.

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• National Sales Manager

  • 2011 - 2016

  Co. Overview: Manufacturer focused on private label skin/ personal care products (Acne, Anti-Aging, Hand & Body, Sun Care, Baby, Personal Lubricants, Hair Care, Foot Care, Incontinence Responsibilities: $17M, expand account base and distribution, cross functional project team leader, manage key retailers, brokers (Daymon, MMI, PLM, Lighthouse Sales Support, Curry Sales, WGB Group). Accounts include but not limited to: Walmart, Target. Dollar General, Family Dollar, Kroger, HEB… Show more Co. Overview: Manufacturer focused on private label skin/ personal care products (Acne, Anti-Aging, Hand & Body, Sun Care, Baby, Personal Lubricants, Hair Care, Foot Care, Incontinence Responsibilities: $17M, expand account base and distribution, cross functional project team leader, manage key retailers, brokers (Daymon, MMI, PLM, Lighthouse Sales Support, Curry Sales, WGB Group). Accounts include but not limited to: Walmart, Target. Dollar General, Family Dollar, Kroger, HEB, Shoppers Drug Mart, QHP, Bed Bath & Beyond Accomplishments: • New distribution: Walmart 9 SKUs - $3M, Dollar General 8 SKUs - $750K, Kroger 4 SKUs - $475K • Walmart: Secured 1st Sun Care Program generating $375K in shipments • New accounts: HEB 30 SKUs - $500K, Fred’s 6 SKUs - $100K, Big Lots 4 SKUs - $200K • Negotiated deduction payback: Walmart $45,000 (MABDate compliance), Dollar General $300,000+ (Pricing) • Collaborated on development of sample request and catalog layout, significantly improving functionality • Created closeout process, generating $100K+ annual volume, reducing inventory/ carrying costs Show less Co. Overview: Manufacturer focused on private label skin/ personal care products (Acne, Anti-Aging, Hand & Body, Sun Care, Baby, Personal Lubricants, Hair Care, Foot Care, Incontinence Responsibilities: $17M, expand account base and distribution, cross functional project team leader, manage key retailers, brokers (Daymon, MMI, PLM, Lighthouse Sales Support, Curry Sales, WGB Group). Accounts include but not limited to: Walmart, Target. Dollar General, Family Dollar, Kroger, HEB… Show more Co. Overview: Manufacturer focused on private label skin/ personal care products (Acne, Anti-Aging, Hand & Body, Sun Care, Baby, Personal Lubricants, Hair Care, Foot Care, Incontinence Responsibilities: $17M, expand account base and distribution, cross functional project team leader, manage key retailers, brokers (Daymon, MMI, PLM, Lighthouse Sales Support, Curry Sales, WGB Group). Accounts include but not limited to: Walmart, Target. Dollar General, Family Dollar, Kroger, HEB, Shoppers Drug Mart, QHP, Bed Bath & Beyond Accomplishments: • New distribution: Walmart 9 SKUs - $3M, Dollar General 8 SKUs - $750K, Kroger 4 SKUs - $475K • Walmart: Secured 1st Sun Care Program generating $375K in shipments • New accounts: HEB 30 SKUs - $500K, Fred’s 6 SKUs - $100K, Big Lots 4 SKUs - $200K • Negotiated deduction payback: Walmart $45,000 (MABDate compliance), Dollar General $300,000+ (Pricing) • Collaborated on development of sample request and catalog layout, significantly improving functionality • Created closeout process, generating $100K+ annual volume, reducing inventory/ carrying costs Show less



Method Home Care

• United States
• Medical Practices

• Director of Sales, Central

  • 2006 - 2010

  Co. Overview: Eco-premium cleaning/personal care products Responsibilities: $8M, Pioneer and grow sales within the Central U.S. across all trade classes with focus on Food, Distributors, and Closeouts. Manage 20+ brokers. Accounts include but not limited to: Kroger, CVS SuperValu, Giant Eagle, Hy-Vee, Meijer, Schnucks, KeHe, Walmart, Sam’s Club, Whole Foods, Big Lots Accomplishments: • 159% increase in Central U.S. shipments: $1.7M to $4.4M from 2007-2009 • Opened 13 new… Show more Co. Overview: Eco-premium cleaning/personal care products Responsibilities: $8M, Pioneer and grow sales within the Central U.S. across all trade classes with focus on Food, Distributors, and Closeouts. Manage 20+ brokers. Accounts include but not limited to: Kroger, CVS SuperValu, Giant Eagle, Hy-Vee, Meijer, Schnucks, KeHe, Walmart, Sam’s Club, Whole Foods, Big Lots Accomplishments: • 159% increase in Central U.S. shipments: $1.7M to $4.4M from 2007-2009 • Opened 13 new accounts: Staples (stores & catalog), Meijer, Spartan, Giant Eagle, Marc’s, Marsh, GMS, Valu Merchandisers, Roundy’s, Certco/Woodman’s, USA Drug, IPC, Benny’s • Kroger: secured 1st cleaning category test, 20 SKU’s in 219 stores, support with Dunhumby Solo Mailer/Loyal Customer Mailer/News America, which resulted in 6 SKUs expanding to 1800 stores • Kroger: expanded core item hand wash distribution from 2 to 6 SKUs in 700 – 1700 stores • Negotiated deduction reduction at CVS from $60,000 down to $25,000 (Inventory return) • Cross functional team leader: created more effective closeout process, improving efficiency by 80% • Developed barter program relationship, allowing us to increase future advertising support by 40% Show less Co. Overview: Eco-premium cleaning/personal care products Responsibilities: $8M, Pioneer and grow sales within the Central U.S. across all trade classes with focus on Food, Distributors, and Closeouts. Manage 20+ brokers. Accounts include but not limited to: Kroger, CVS SuperValu, Giant Eagle, Hy-Vee, Meijer, Schnucks, KeHe, Walmart, Sam’s Club, Whole Foods, Big Lots Accomplishments: • 159% increase in Central U.S. shipments: $1.7M to $4.4M from 2007-2009 • Opened 13 new… Show more Co. Overview: Eco-premium cleaning/personal care products Responsibilities: $8M, Pioneer and grow sales within the Central U.S. across all trade classes with focus on Food, Distributors, and Closeouts. Manage 20+ brokers. Accounts include but not limited to: Kroger, CVS SuperValu, Giant Eagle, Hy-Vee, Meijer, Schnucks, KeHe, Walmart, Sam’s Club, Whole Foods, Big Lots Accomplishments: • 159% increase in Central U.S. shipments: $1.7M to $4.4M from 2007-2009 • Opened 13 new accounts: Staples (stores & catalog), Meijer, Spartan, Giant Eagle, Marc’s, Marsh, GMS, Valu Merchandisers, Roundy’s, Certco/Woodman’s, USA Drug, IPC, Benny’s • Kroger: secured 1st cleaning category test, 20 SKU’s in 219 stores, support with Dunhumby Solo Mailer/Loyal Customer Mailer/News America, which resulted in 6 SKUs expanding to 1800 stores • Kroger: expanded core item hand wash distribution from 2 to 6 SKUs in 700 – 1700 stores • Negotiated deduction reduction at CVS from $60,000 down to $25,000 (Inventory return) • Cross functional team leader: created more effective closeout process, improving efficiency by 80% • Developed barter program relationship, allowing us to increase future advertising support by 40% Show less



Bonne Bell Cosmetics

• Director Walmart US & Canada

  • 2002 - 2005

  Co. Overview: Teen/Tween, Cosmetics & Skin Care Responsibilities: $45M POS, manage all Walmart Team programs and cross functional activities, coordinate programs between countries. Team consisted of National Account Manager-Canada, Business Analyst, Replenishment Analyst, and Account Coordinator, 3rd party merchandising service coordinator Accomplishments: • Facilitate duplicate promotional offers for U.S./Canada with 99% forecast accuracy, reduced product development costs… Show more Co. Overview: Teen/Tween, Cosmetics & Skin Care Responsibilities: $45M POS, manage all Walmart Team programs and cross functional activities, coordinate programs between countries. Team consisted of National Account Manager-Canada, Business Analyst, Replenishment Analyst, and Account Coordinator, 3rd party merchandising service coordinator Accomplishments: • Facilitate duplicate promotional offers for U.S./Canada with 99% forecast accuracy, reduced product development costs and trade spending while maintaining account promotional support activity • Exceeded company growth by 10% each year • Hired/ trained Business Analyst, Replenishment Analyst, National Account Manager Canada

• Walmart National Account Manager

  • 1998 - 2002

  Responsibilities: Coordinate all Walmart U.S. Team activity, analyze Retail Link data to identify opportunities to manage inventory, drive growth and profitable sales volume. Work closely with Marketing, Forecasting, Merchandising, and Operations. Develop unique products/packaging/displays, provide store level direction Accomplishments: • 153% POS sales increase: $17M to $43M from 1998 – 2002 • 1999: Coordinated initial “VPI” Sales Program, $100K+ in POS Sales • 2000: Secure… Show more Responsibilities: Coordinate all Walmart U.S. Team activity, analyze Retail Link data to identify opportunities to manage inventory, drive growth and profitable sales volume. Work closely with Marketing, Forecasting, Merchandising, and Operations. Develop unique products/packaging/displays, provide store level direction Accomplishments: • 153% POS sales increase: $17M to $43M from 1998 – 2002 • 1999: Coordinated initial “VPI” Sales Program, $100K+ in POS Sales • 2000: Secure cross dept.program between Cosmetics and Sun Care/ Seasonal, $150K POS Sales • 2001: Secure 1st Register Lane Program $1.6M POS, POG Sidekick program 367 stores/ $750K POS • Initiated project to re-design shipping case, reducing time in store locating product by 50% • Identified “bucket brigade” order pick process, significantly increasing order fill efficiency and accuracy • Cross functional team leader: created universal displays to gain secondary placement of products • Hired/ trained team members resulting in 4 company promotions



Spectrum Diversified Designs

• United States
• Design Services
• 1 - 100 Employee

• National Sales Manager

  • 1995 - 1998

  Storage & Organizational Products to all trade classes Storage & Organizational Products to all trade classes



Bausch & Lomb

• Various positions

  • 1987 - 1995

  Various positions held from Sales Manager to National Account Manager to Regional Manager. Eye Care, Skin Care & Oral Care products. Various positions held from Sales Manager to National Account Manager to Regional Manager. Eye Care, Skin Care & Oral Care products.