Richard Powell
Search Engine Optimization Specialist at EUROSPARES (CONTINENTAL PARTS) LIMITED- Claim this Profile
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Bio
Credentials
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Google Data Studio
GoogleJan, 2022- Nov, 2024 -
Google Tag Manager
GoogleJan, 2022- Nov, 2024 -
Machine Learning Crash Course
GoogleJan, 2022- Nov, 2024 -
Working in Diverse Teams
The Open UniversityJan, 2022- Nov, 2024 -
Amazon PPC Sponsored Ads
AmazonJan, 2021- Nov, 2024 -
Python Programming Bootcamp
UdemyJan, 2021- Nov, 2024 -
Microsoft Power BI
UdemyJan, 2020- Nov, 2024 -
Excel Essentials (Levels 1, 2 and 3)
UdemyJan, 2019- Nov, 2024 -
Leadership and Management Essentials
UdemyJan, 2019- Nov, 2024 -
Advanced Google Analytics
GoogleJan, 2018- Nov, 2024 -
WordPress
UdemyJan, 2018- Nov, 2024 -
Google Analytics for Beginners
GoogleJan, 2016- Nov, 2024 -
Adobe InDesign CS4
Pitman Training GroupJan, 2010- Nov, 2024 -
Adobe Photoshop CS4
Pitman Training GroupJan, 2010- Nov, 2024
Experience
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EUROSPARES (CONTINENTAL PARTS) LIMITED
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United Kingdom
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Search Engine Optimization Specialist
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Dec 2022 - Present
Eurospares have grown to be the world’s largest supplier of new and used spare parts for Ferrari, Lamborghini, Maserati, Porsche and other supercars. My day to day role involves optimising the website for increased national and international online exposure, updating site content with relevant and market leading content, managing global PPC campaigns and measuring on-site customer behaviour via custom dashboards and premium reporting tools to ensure that we are providing a top quality user experience whilst increasing conversion, revenue and profit. I report to the lead developer and the business development manager whilst working closely with the eCommerce team. We are all committed to maintaining and delivering the high standards on which Eurospares customers have come to expect, and on how the Eurospares operation was originally founded. www.eurospares.co.uk/ Show less
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Ecommerce Manager
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Jan 2012 - Dec 2022
My typical day to day role includes data and financial analysis, research, development and reporting, executive decision making and project planning/implementation, product sourcing, listing, and publishing plus management of team members via face to face, email, Trello, Slack and WhatsApp.Through examining and deep diving our user engagement and traffic data from google analytics, merchant centre, search console, PPC campaigns in combination with heat maps, custom dashboards and discount codes I make decisions and suggestions for new products, ads and offers to increase our ROI and decrease the CPA.I am very experienced and confident with Microsoft Office. I have strong IT skills and am proficient with MS Office applications (Outlook, Excel, Powerpoint, Word, Sharepoint, Office 365 Admin Centre). I spend a lot of time using Excel and have created multiple macros and workbooks which cover profitability, product listing, data entry, bookkeeping and more.Using my excellent interpersonal skills, I can deliver high quality written and verbal communication across all levels of the business from customer, team colleagues, management, and board. I have a proven record of building strong working relationships with team members, supply chain partners and business owners.In addition, I pride myself on being able to multi-task and prioritise with exceptional organisational skills and meticulous attention to detail. I am known within both my business life and personal life as the organiser! I feel and naturally diligent, detail-oriented, and efficient. Show less
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Ecommerce Team Leader
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Jan 2008 - Dec 2011
Launched The Emporium brand on major online marketplaces. Trained and supervised other team members. Responsible for keyword and product research on all sales channels. Implemented new CMS platform to improve product management and KPI reporting. Ongoing product, category, and landing page search engine and user-friendly optimisation/ cross selling.
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Ecommerce Assistant
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Jan 2006 - Dec 2007
Created unique and in-depth relevant website content. Reviewed copy and legal disclaimers to verify accuracy. Coordinated product database entry and photography processes. Studied, learned, and integrated new technology. Picked and packed customer sales orders.
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Sales Assistant
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Jan 2004 - Dec 2005
Assisting customers in store and in the garden centre. Performing stock control and warehouse operations. Rotating, stocking, and pricing items for the shop floor. Recycling waste and cataloguing and disposing of returns.
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Ecommerce Specialist
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Jan 2018 - Jan 2021
Crackerjack Commerce; a successful and experienced eCommerce consultant service specialising in general knowledge of how to set up, maintain, market and operate, a profitable eCommerce business. Built on years of experience advising a wide array of people from the one man band start ups to multi-million pound suppliers. The big difference was that whilst consulting I still managed a successful eCommerce business so I was not simply just telling people ‘how to’ I actually ‘did’! Crackerjack Commerce; a successful and experienced eCommerce consultant service specialising in general knowledge of how to set up, maintain, market and operate, a profitable eCommerce business. Built on years of experience advising a wide array of people from the one man band start ups to multi-million pound suppliers. The big difference was that whilst consulting I still managed a successful eCommerce business so I was not simply just telling people ‘how to’ I actually ‘did’!
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Education
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1999 - 2001
BTEC Training Provider, UK
Advanced GNVQ, Retailing and Retail Operations -
1998 - 2000
Chelmsford College
Computer and Information Sciences, General, Advanced -
1992 - 1998
Sandon School
GCSE, Information Technology
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