Experience

Dynamite Baits Ltd.

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Export Customer Account Manager

  • Feb 2015 - Present

  - Ensuring smooth processing of all orders to our global distributers. - Providing a communications link between the sales team, production team and the customer. - Development of tailored marketing media based on geographical markets, to drive sales of specific product ranges- e.g product guides/ how to use guides etc. - End to end management of web shop - Ensuring smooth processing of all orders to our global distributers. - Providing a communications link between the sales team, production team and the customer. - Development of tailored marketing media based on geographical markets, to drive sales of specific product ranges- e.g product guides/ how to use guides etc. - End to end management of web shop



Burton McCall

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Brand Manager

  • May 2014 - Nov 2014

  My responsibilities are to maximise sales for the four brands that I manage – CamelBak, Sea To Summit, Humangear and Rite in the Rain. This is a fast paced role linking up with various departments including sales, PR and purchasing, ensuring that sales are maximised through the stocking and delivery of key products from the brand owner’s range. It requires proactive planning to meet deadlines, as well as the ability to react to the daily needs of an FMCG business. Target accounts include all major national retailers and independent stores across the outdoor, sporting and home ware markets. Key responsibilities include; - Developing brand plans - Range selection and management including pricing - Catalogue design - Development of POS and in store displays - Presenting to buyers and the sales team - Planning and attending trade shows to represent the brands - Setting and managing brand budgets



Dynamite Baits

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Product Manager

  • Jan 2012 - May 2014

  After starting at Dynamite in 2006, my role developed from co-ordinating projects on a day to day task level, through to full responsibility for managing the product development cycle and more broadly, to full range/ product life cycle management. This involved developing strategic briefs with the directors and effectively utilising the available resources to manage and develop new and existing product ranges. My responsibility was to understand and articulate a products brand values, ensuring it fills a specific gap in the product range and to provide guidelines so that all communications to our customers and consumers, use the correct tone and language. This role worked closely with the Marketing Manager and I had a large influence in developing and signing off all marketing materials including those for print and digital. A key part of this role was developing and managing the portfolio of sub brands as well as the creative design process for all packaging and I have a strong working knowledge of creative design, art working and print processes. Key responsibilities included;- Project management- Development of product marketing strategy for the UK and international markets- integration of new products into production, sales and marketing teams- Branding, packaging design, copy writing and design proofing- Print passes for new packaging lines - Development and integration of new packaging formats- Creating and editing videos for web and social media- Managing product requirements for trade shows and global distributers- Creating content for press releases surrounding new product launches- Managing a small NPD team and consultants- Market analysis - Product pricing

• Product Development Manager

  • Sep 2009 - Jan 2012

  - Responsibility for NPD cycle. From gap analysis, Idea generation, through to product launch and review. - Managing product development budget- Developing and managing new brands and packaging designs- Development of new product categories to aid sales growth targets- Management of small NPD team

• Assistant Product Development Manager

  • Jun 2007 - Sep 2009

  - Implementation of product marketing plan- Managing critical paths of projects to develop new lines that hit key launch dates- Providing sales and marketing team with key product information to support the launch- Managing design agencies and product design consultants

• Project Coordinator

  • Jun 2006 - Jun 2007

  - Project planning and administration- Market research and competitor analysis- Supporting the sales and marketing team- Overseeing the design and print process for all packaging