Senior Vice President of Technology

• Apr 2023 - Present

Vice President Of Technology

• Jun 2021 - Apr 2023

• Recognized for continuous top performance and promoted quickly to the Vice President of Technology position, directly responsible for overseeing departments including technology, sales, and support • Assisted in growing and expanding the organization and leading 30 – 50 in-house and remote employees, maintaining all technology platforms, including web initiatives, app initiatives, and all white-label projects • Direct the app development team in utilizing Airtable, Jira, and Confluence… Show more • Recognized for continuous top performance and promoted quickly to the Vice President of Technology position, directly responsible for overseeing departments including technology, sales, and support • Assisted in growing and expanding the organization and leading 30 – 50 in-house and remote employees, maintaining all technology platforms, including web initiatives, app initiatives, and all white-label projects • Direct the app development team in utilizing Airtable, Jira, and Confluence for highly structured product management, supporting the achievement of the highest-level velocity • Led in strategizing and developing a new customized seller portal for the sales team, enhancing efficiency, supporting a robust increase in sales and productivity driving a 300% revenue increase since inception • Leverage expertise to direct the design team through various organizational projects, successfully developing strategic products for app and web development • Responsible for addressing and resolving customer issues, working to settle disputes, and achieving a resolution acceptable to all • Developed a proposal, received buy-in, and implemented a long-term data structure for housing customer data, establishing a foundation for efficient data processes and analytical reporting • Facilitated meetings with the sales team regularly, working through problems and answering questions to secure top performance

Director, Technology & Integrations

• Sep 2020 - Jun 2021

• Oversaw the web team through the development of new integrations and new innovative technologies, enhancing the user experience of the FlexIt app and the FlexIt website • Responsible for laying out sprint planning and regularly consulting with the development team, driving the advancement of new features and bug fixes within a timely manner, ensuring compliance with best practices of incremental SDLC • Leveraged expertise to design and develop custom white-label solutions for new and… Show more • Oversaw the web team through the development of new integrations and new innovative technologies, enhancing the user experience of the FlexIt app and the FlexIt website • Responsible for laying out sprint planning and regularly consulting with the development team, driving the advancement of new features and bug fixes within a timely manner, ensuring compliance with best practices of incremental SDLC • Leveraged expertise to design and develop custom white-label solutions for new and existing partners, allowing other companies to start quickly with a branded solution without having to invest in long development or production processes

Product Management

• Sep 2019 - Sep 2020

• Hired into the startup company with 4 employees to lead the web development team in establishing a new website design flow, adding increased functionality, and surpassing similar in-app capabilities • Oversaw the development and implementation of innovative app features, driving increases in app usage and enhancing the user experience, as well as customer LTV • Designed, created, and launched a new web portal utilizing proprietary API, combining the in-app experience to extend user… Show more • Hired into the startup company with 4 employees to lead the web development team in establishing a new website design flow, adding increased functionality, and surpassing similar in-app capabilities • Oversaw the development and implementation of innovative app features, driving increases in app usage and enhancing the user experience, as well as customer LTV • Designed, created, and launched a new web portal utilizing proprietary API, combining the in-app experience to extend user growth through website marketing • Leveraged Google Data Studio to create custom reporting solutions, effectively tracking user sessions and reporting directly to partners in real-time

Founder

• Jan 2008 - Apr 2019

• Founded and stood up the organization from scratch, identified the product and target market, and developed a business plan, establishing operational success for 11 years followed by a successful sell-off • Led the organization in performing as a leader in end-to-end cloud-based application solutions for e-Commerce merchants specializing in automating consumer inventory to various marketplaces, including Amazon, SellerCentral, and Walmart • Effectively sold on multiple marketplaces such… Show more • Founded and stood up the organization from scratch, identified the product and target market, and developed a business plan, establishing operational success for 11 years followed by a successful sell-off • Led the organization in performing as a leader in end-to-end cloud-based application solutions for e-Commerce merchants specializing in automating consumer inventory to various marketplaces, including Amazon, SellerCentral, and Walmart • Effectively sold on multiple marketplaces such as Amazon, SellerCentral, Walmart.com, Jet.com, and Google Products, leading e-Commerce merchants to specific revenue and cost-per-acquisition goals • Developed workflow rules to automate periodic communication with new and existing clients, marketing additional features and add-ons utilizing API-based e-mail rules • Launched an initiative implementing infrastructure allowing users to experience nearly 100% uptime, including account and server mirroring • Performed competitive industry deep dives and best practices studies, utilizing findings to develop actionable initiatives, tactics, and promotions, creating a product redesign and re-release • Developed and cultivated partner relationships with e-Commerce solution providers and other 3rd party companies • Oversaw all offline marketing efforts, including brand advertising, trade show events, and public relations, supporting the expansion of brand awareness • Directed acquisition through all paid digital channels with specific revenue and cost-per-acquisition goals, resulting in achieving a 30% year-over-year revenue growth Show less • Founded and stood up the organization from scratch, identified the product and target market, and developed a business plan, establishing operational success for 11 years followed by a successful sell-off • Led the organization in performing as a leader in end-to-end cloud-based application solutions for e-Commerce merchants specializing in automating consumer inventory to various marketplaces, including Amazon, SellerCentral, and Walmart • Effectively sold on multiple marketplaces such… Show more • Founded and stood up the organization from scratch, identified the product and target market, and developed a business plan, establishing operational success for 11 years followed by a successful sell-off • Led the organization in performing as a leader in end-to-end cloud-based application solutions for e-Commerce merchants specializing in automating consumer inventory to various marketplaces, including Amazon, SellerCentral, and Walmart • Effectively sold on multiple marketplaces such as Amazon, SellerCentral, Walmart.com, Jet.com, and Google Products, leading e-Commerce merchants to specific revenue and cost-per-acquisition goals • Developed workflow rules to automate periodic communication with new and existing clients, marketing additional features and add-ons utilizing API-based e-mail rules • Launched an initiative implementing infrastructure allowing users to experience nearly 100% uptime, including account and server mirroring • Performed competitive industry deep dives and best practices studies, utilizing findings to develop actionable initiatives, tactics, and promotions, creating a product redesign and re-release • Developed and cultivated partner relationships with e-Commerce solution providers and other 3rd party companies • Oversaw all offline marketing efforts, including brand advertising, trade show events, and public relations, supporting the expansion of brand awareness • Directed acquisition through all paid digital channels with specific revenue and cost-per-acquisition goals, resulting in achieving a 30% year-over-year revenue growth Show less

Product, Marketing Manager

• Feb 2007 - Jan 2008

• Re-designed the website to reflect Service Oriented Architecture (SOS) message and implemented strategies to increase traffic, as well as launched Pay Per Click Campaigns, supporting organizational expansion • Established an initiative focused on lead generation, including coordinating lead generation mailings, integrating the website with SalesForce.com and administering leads through it, and writing a custom application for automation of Web-to-Lead processing • Re-designed the website to reflect Service Oriented Architecture (SOS) message and implemented strategies to increase traffic, as well as launched Pay Per Click Campaigns, supporting organizational expansion • Established an initiative focused on lead generation, including coordinating lead generation mailings, integrating the website with SalesForce.com and administering leads through it, and writing a custom application for automation of Web-to-Lead processing

Business Development Manager

• 2005 - 2007

• Directed the Web Development Team in the designing and implementation of auto parts web applications, as well as overseeing content management and quality control • Led expansion of organizational business to Amazon.com, Shop.com, and Ebay.com, directing the integration with all partner sites • Responsible for the implementation of Search Engine Optimization (SEO) strategies focused on increasing organic traffic, resulting in a 20% increase in one-line sales within 1 year • Directed the Web Development Team in the designing and implementation of auto parts web applications, as well as overseeing content management and quality control • Led expansion of organizational business to Amazon.com, Shop.com, and Ebay.com, directing the integration with all partner sites • Responsible for the implementation of Search Engine Optimization (SEO) strategies focused on increasing organic traffic, resulting in a 20% increase in one-line sales within 1 year

Pricing Coordinator

• May 2003 - May 2005

• Analyzed data and advised the Pricing Manager of numerous competitors' pricing, as well as established and set prices at multiple terminals in AS400 and sent out daily prices to DTN • Utilized Macromedia and Adobe products to assist the Marketing Manager on various website projects, as well as created advanced reports with Excel using Macros with Visual Basic • Analyzed data and advised the Pricing Manager of numerous competitors' pricing, as well as established and set prices at multiple terminals in AS400 and sent out daily prices to DTN • Utilized Macromedia and Adobe products to assist the Marketing Manager on various website projects, as well as created advanced reports with Excel using Macros with Visual Basic