Richard Luna

Marketing Promotions Manager at KFOX14
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish -

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Bio

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing Promotions Manager
      • Jun 2022 - Present

  • Various Companies
    • Various Cities
    • Broadcast Operations Technician
      • Jan 1994 - Present

      • OTT software & equipment specialist • Lead Camera Operator for major, regional, and local sports • Director, Playback & Audio Operator • Can troubleshoot any number of issues with video, audio, or production logistics • Specialize in “Out-of-the-Box” productions for live shows, YouTube, and more • Coordinated all installations, calibrations and maintenance for broadcast equipment used by various out-of-town production teams • OTT software & equipment specialist • Lead Camera Operator for major, regional, and local sports • Director, Playback & Audio Operator • Can troubleshoot any number of issues with video, audio, or production logistics • Specialize in “Out-of-the-Box” productions for live shows, YouTube, and more • Coordinated all installations, calibrations and maintenance for broadcast equipment used by various out-of-town production teams

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Social Media Manager
      • Jun 2021 - Jun 2022

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Digital Sales Manager
      • Jun 2019 - Apr 2020

      • Increased digital billing by 60% in 6 months. • Managed accounting teams to help and train in digital life that helped close $8,000/month digital buys • Worked closely with news teams to help get new clients on news sponsorships that totaled $14,000 in digital dollars for 3 month • Increased digital billing by 60% in 6 months. • Managed accounting teams to help and train in digital life that helped close $8,000/month digital buys • Worked closely with news teams to help get new clients on news sponsorships that totaled $14,000 in digital dollars for 3 month

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Sales Manager
      • Jul 2017 - Jun 2019

      • Increased digital billing by 12% year to year• Met and exceeded digital budgets by $25,000 quarter to quarter• Utilized live streaming functions alone, to market unique, digital content with business partners that increased sales by 10%

    • Marketing and Promotions Specialist
      • Feb 2013 - Jul 2017

      • Emmy Nominated• Bought and marketed media such as OTT platforms, television, radio, outdoor, and cable that helped increase station brand• Producer/Director of specialty programs, live broadcasts, and streaming events on web, social media, & app placements that increased spend from clients• Increased digital viewership from 500,000 page views to 2.5 million page views per month• Lead Engineer & Floor Director of Papal Visit event for a 12 hour international

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing Consultant
      • Feb 2008 - Jul 2011

      • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing sales revenue by 8% over 2008 • Increased spending by minimum of 8% from clients because of great client and professional relations • Built successful multi-media campaigns that helped Texas Workforce increase grant money giving to them by the state • Designed and carried out market research to detect and attract new customers. • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing sales revenue by 8% over 2008 • Increased spending by minimum of 8% from clients because of great client and professional relations • Built successful multi-media campaigns that helped Texas Workforce increase grant money giving to them by the state • Designed and carried out market research to detect and attract new customers.

Education

  • New Mexico State University
    Bachelor's degree, Theatre/Theatre Arts Management
    2007 - 2011

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