Richard Luna
Marketing Promotions Manager at KFOX14- Claim this Profile
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Bio
Experience
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KFOX14
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Marketing Promotions Manager
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Jun 2022 - Present
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Various Companies
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Various Cities
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Broadcast Operations Technician
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Jan 1994 - Present
• OTT software & equipment specialist • Lead Camera Operator for major, regional, and local sports • Director, Playback & Audio Operator • Can troubleshoot any number of issues with video, audio, or production logistics • Specialize in “Out-of-the-Box” productions for live shows, YouTube, and more • Coordinated all installations, calibrations and maintenance for broadcast equipment used by various out-of-town production teams • OTT software & equipment specialist • Lead Camera Operator for major, regional, and local sports • Director, Playback & Audio Operator • Can troubleshoot any number of issues with video, audio, or production logistics • Specialize in “Out-of-the-Box” productions for live shows, YouTube, and more • Coordinated all installations, calibrations and maintenance for broadcast equipment used by various out-of-town production teams
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Zia Homes
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United States
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Real Estate
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1 - 100 Employee
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Social Media Manager
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Jun 2021 - Jun 2022
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Entravision US Media
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United States
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Advertising Services
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500 - 600 Employee
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Digital Sales Manager
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Jun 2019 - Apr 2020
• Increased digital billing by 60% in 6 months. • Managed accounting teams to help and train in digital life that helped close $8,000/month digital buys • Worked closely with news teams to help get new clients on news sponsorships that totaled $14,000 in digital dollars for 3 month • Increased digital billing by 60% in 6 months. • Managed accounting teams to help and train in digital life that helped close $8,000/month digital buys • Worked closely with news teams to help get new clients on news sponsorships that totaled $14,000 in digital dollars for 3 month
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Nexstar Media Group, Inc.
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Digital Sales Manager
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Jul 2017 - Jun 2019
• Increased digital billing by 12% year to year• Met and exceeded digital budgets by $25,000 quarter to quarter• Utilized live streaming functions alone, to market unique, digital content with business partners that increased sales by 10%
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Marketing and Promotions Specialist
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Feb 2013 - Jul 2017
• Emmy Nominated• Bought and marketed media such as OTT platforms, television, radio, outdoor, and cable that helped increase station brand• Producer/Director of specialty programs, live broadcasts, and streaming events on web, social media, & app placements that increased spend from clients• Increased digital viewership from 500,000 page views to 2.5 million page views per month• Lead Engineer & Floor Director of Papal Visit event for a 12 hour international
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KVIA-TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Marketing Consultant
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Feb 2008 - Jul 2011
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing sales revenue by 8% over 2008 • Increased spending by minimum of 8% from clients because of great client and professional relations • Built successful multi-media campaigns that helped Texas Workforce increase grant money giving to them by the state • Designed and carried out market research to detect and attract new customers. • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing sales revenue by 8% over 2008 • Increased spending by minimum of 8% from clients because of great client and professional relations • Built successful multi-media campaigns that helped Texas Workforce increase grant money giving to them by the state • Designed and carried out market research to detect and attract new customers.
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Education
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New Mexico State University
Bachelor's degree, Theatre/Theatre Arts Management