Email Developer

• Apr 2021 - Present

Email Developer (Salesforce and Acoustic CRM SAAS) responsible for HTML template build and maintenance, content and seed list data extensions, and AMPscript for dynamic content and business requirement logic. Working closely with the Implementation Consultants, Project Managers, and QA Analysts to adhere to campaign timelines, business requirements, brand standards, and email template efficacy across multiple email clients. Accounts include Volkswagen Canada and Ford Motors U.S. Email Developer (Salesforce and Acoustic CRM SAAS) responsible for HTML template build and maintenance, content and seed list data extensions, and AMPscript for dynamic content and business requirement logic. Working closely with the Implementation Consultants, Project Managers, and QA Analysts to adhere to campaign timelines, business requirements, brand standards, and email template efficacy across multiple email clients. Accounts include Volkswagen Canada and Ford Motors U.S.

Freelance Graphic and Multimedia Designer

• 1994 - Present

CRM Specialist and Front End Developer (through Procom)

• Mar 2017 - Apr 2021

Salesforce Email Developer and CRM Project Manager was responsible for Campaign Development from customer segmentation through to post-deployment analysis. Email developer (HTML/VML/CSS), dynamic content and business logic developer (AMPscript), graphics assets designer (Adobe), copywriter, CRM data upload, deployment, and PDCA analysis (Salesforce Marketing Cloud). Worked closely with Sales, Product, Legal, Data, and Market Insights teams to ensure effective delivery of communication with positive. User Experience to the client at various stages throughout their customer journey. Show less

Interactive Multimedia Visual Designer

• 2010 - 2016

Was responsible for the design and functionality of all digital advertisement assets such as HTML5 motion banners. Concept through to development of brochure, poster, postcard and digital illustrations. Layout of client and advisor materials including brochures, postcards and posters in both print and downloadable formats. Video editing, motion graphic promo clips and subtitling. Brand and webcast event campaign initiative brainstorming, development and implementation Website design and subdomain hosting set-up for digital advertisement asset review and sign-off microsite. Show less

Senior Graphic & Web Designer

• 2009 - 2010

Was engaged in development to the brand as the sole designer for all marketing materials; print, web and video. Supported the design process from planning to execution of HTML email stationery, digital and print advertising, trade publications and internal sales support. Developed visual design solutions and presentation design standards for Investment Advisors and internal sales team. Quarterly Fund Review publication layout and set-up for printer. Worked as an integral member of the Advisor Site Re-development team, consulting on initial design and layout of the Advisor & Investor website and portal. Show less

Costume & Prop Designer

• 2001 - 2009

Costume and prop designers and manufacturers. Supplying costumes and props to both the film and television industry as well private collectors worldwide. Conceptual design through to fabrication and manufacture. Costume and prop designers and manufacturers. Supplying costumes and props to both the film and television industry as well private collectors worldwide. Conceptual design through to fabrication and manufacture.