Richard Lane
Director of Monetization at adtechnacity- Claim this Profile
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Bio
Diego Montoya
I had the pleasure of working with Rich for more than 4 years on ePN, under his guidance and leadership, we won Best Managed Program - Enterprise Level at the PMAs in 2021. This was only made possible due to the vast experience and knowledge that Rich bought to the team in terms of strategies, execution and partner relationships from c-level to juniors. From a mentoring perspective, I was able to tap into more than 17 years of affiliate experience to learn and grow as a professional. I couldn't recommend Rich enough.
Mel Smith
I've known Rich for a long time and - despite his poor taste in football teams - totally respect his knowledge and experience in digital marketing. Rich is an authority within the partnerships marketing industry who's opinion and guidance I often seek - I thoroughly recommend others to do likewise.
Diego Montoya
I had the pleasure of working with Rich for more than 4 years on ePN, under his guidance and leadership, we won Best Managed Program - Enterprise Level at the PMAs in 2021. This was only made possible due to the vast experience and knowledge that Rich bought to the team in terms of strategies, execution and partner relationships from c-level to juniors. From a mentoring perspective, I was able to tap into more than 17 years of affiliate experience to learn and grow as a professional. I couldn't recommend Rich enough.
Mel Smith
I've known Rich for a long time and - despite his poor taste in football teams - totally respect his knowledge and experience in digital marketing. Rich is an authority within the partnerships marketing industry who's opinion and guidance I often seek - I thoroughly recommend others to do likewise.
Diego Montoya
I had the pleasure of working with Rich for more than 4 years on ePN, under his guidance and leadership, we won Best Managed Program - Enterprise Level at the PMAs in 2021. This was only made possible due to the vast experience and knowledge that Rich bought to the team in terms of strategies, execution and partner relationships from c-level to juniors. From a mentoring perspective, I was able to tap into more than 17 years of affiliate experience to learn and grow as a professional. I couldn't recommend Rich enough.
Mel Smith
I've known Rich for a long time and - despite his poor taste in football teams - totally respect his knowledge and experience in digital marketing. Rich is an authority within the partnerships marketing industry who's opinion and guidance I often seek - I thoroughly recommend others to do likewise.
Diego Montoya
I had the pleasure of working with Rich for more than 4 years on ePN, under his guidance and leadership, we won Best Managed Program - Enterprise Level at the PMAs in 2021. This was only made possible due to the vast experience and knowledge that Rich bought to the team in terms of strategies, execution and partner relationships from c-level to juniors. From a mentoring perspective, I was able to tap into more than 17 years of affiliate experience to learn and grow as a professional. I couldn't recommend Rich enough.
Mel Smith
I've known Rich for a long time and - despite his poor taste in football teams - totally respect his knowledge and experience in digital marketing. Rich is an authority within the partnerships marketing industry who's opinion and guidance I often seek - I thoroughly recommend others to do likewise.
Experience
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adtechnacity
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Monetization
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Jul 2023 - Present
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Revving
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United Kingdom
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Financial Services
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1 - 100 Employee
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Advisor
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Jul 2023 - Present
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eBay
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United States
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Technology, Information and Internet
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700 & Above Employee
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eBay Performance Strategy and Planning - EU Lead
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Feb 2022 - Apr 2023
Leading the Strategy and Planning team for EU. Working across markets to plan strategic paid marketing spend throughout the funnel, across key strategic partners within Display, Social and Affiliate (inc Meta, Pinterest, Google, Youtube, ePN etc) to ensure we are meeting local market business objectives within our activation activity, as well as establishing new ways of working across multiple teams, regions and workstreams.
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ebay Partner Network - UK lead
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Jun 2018 - Feb 2022
Leading the UK arm of the eBay Partner Network (ePN) team alongside the other ePN market leads, to help manage the team, maintain, grow and optimise our partners and affiliates (PLA, loyalty, content, software, tools, coupon, cashback, comparison etc), across various categories and verticals (Home & Garden, Fashion, Tech etc). Aligning with our internal marketing, trading and finance teams to ensure that ePN is an integral part of the business, working towards company goals (including Customer retention and revenue growth) together with pacing against quarterly budgets as required. Won 'Best managed affiliate programme' at the 2021 Performance Marketing Awards.In addition, also leading the App Pre-Install relationships across EMEA, with our OEM and Mobile Network Partners. Show less
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Agoda
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Singapore
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Software Development
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700 & Above Employee
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Strategic Partnerships Lead EU
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Oct 2016 - Mar 2018
Leading Partner Marketing across Europe for agoda.com. Generating bookings via various channels including Loyalty (AVIOS), Banks (HSBC), Affiliate Networks (Awin, CJ, TradeTracker) and also direct B2B integration partners and wholesalers. Leading Partner Marketing across Europe for agoda.com. Generating bookings via various channels including Loyalty (AVIOS), Banks (HSBC), Affiliate Networks (Awin, CJ, TradeTracker) and also direct B2B integration partners and wholesalers.
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SuperAwesome
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United Kingdom
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Software Development
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100 - 200 Employee
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Head of Network
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Dec 2015 - Sep 2016
Managing the UK based publisher/partner team to work in partnership with Global key kids content brands/sites/apps for our advertiser display campaigns - across desktop/mobile to ensure efficiently run campaigns globally with key focus on US, UK and ASEAN activity. Managing the UK based publisher/partner team to work in partnership with Global key kids content brands/sites/apps for our advertiser display campaigns - across desktop/mobile to ensure efficiently run campaigns globally with key focus on US, UK and ASEAN activity.
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CJ
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United States
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Advertising Services
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700 & Above Employee
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Head of Publisher Development
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Oct 2013 - Nov 2015
Overseeing the Publisher activity for CJ UK whilst also working alongside the US and EU teams to create the best possible service, agreements, products and tools to use with our publisher partners to ensure the success of our CJ affiliate activity Overseeing the Publisher activity for CJ UK whilst also working alongside the US and EU teams to create the best possible service, agreements, products and tools to use with our publisher partners to ensure the success of our CJ affiliate activity
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Affiliate Business Director / Head of Affiliate & Lead Generation
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Sep 2012 - Oct 2013
Managed and led the affiliate & lead generation team across various clients including Post Office, BP, Amex, Jaguar, Mazda and HSBC. Working closely with the Paid Search and Display teams to develop best in class campaigns. Regular education pieces internally to keep the affiliate agenda front of mind, as well as sitting on the IAB affiliate council. Led the team to 2 Performance marketing awards for our work on Post Office.
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Affiliate Account Director
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Jan 2011 - Sep 2012
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Affiliate Account Manager
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Oct 2009 - Jan 2011
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Affiliate Account Manager
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Oct 2008 - Sep 2009
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Tradedoubler
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Sweden
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Advertising Services
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300 - 400 Employee
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Online Account Manager
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Mar 2006 - Oct 2008
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Education
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1998 - 2002
Solent University
BA (HONS), Business Management
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