Experience

Myopia Focus

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Head of Marketing

  • Jan 2022 - Present

  Reading, England, United Kingdom



Occuity

• United Kingdom
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head Of Digital Marketing

  • Oct 2020 - Present

  Reading, England, United Kingdom Heading up the marketing function for new Medtech startup - Occuity. Occuity's vision is to provide solutions to some of humanities greatest health challenges by improving the screening & monitoring of chronic health conditions through the development of novel optical technologies. I am responsible for the development of the brand and building of the marketing function to support the ambitious objectives of the company.



Digity Ltd

• Bulgaria
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Consultant

  • Mar 2020 - Dec 2020

  Wokingham, England, United Kingdom



Evident Proof

• Gibraltar
• Software Development
• 1 - 100 Employee

• Digital Marketing Consultant

  • Mar 2020 - Nov 2020

  Reading, England, United Kingdom



Chancellors

• United Kingdom
• Real Estate
• 300 - 400 Employee

• Marketing Manager

  • Jul 2019 - Mar 2020

  Bracknell Heading up the marketing team at Chancellors Group of Estate Agents. Responsible for all elements of the marketing mix and managing a team of three execs including - Digital Executive, Communications Executive, Brand and Creative Executive. My role was focused on supporting the business by driving awareness in the geographic areas we operated and a focus on digital lead generation. Elements of Role: o Reporting into CEO and COO o Team Management o Strategy creation… Show more Heading up the marketing team at Chancellors Group of Estate Agents. Responsible for all elements of the marketing mix and managing a team of three execs including - Digital Executive, Communications Executive, Brand and Creative Executive. My role was focused on supporting the business by driving awareness in the geographic areas we operated and a focus on digital lead generation. Elements of Role: o Reporting into CEO and COO o Team Management o Strategy creation and implementation o Budget Management o Brand Management and development o Tactical planning and delivering of direct mail campaigns o Branch Support - Supporting over 50 branches across the South East - including, New Branch launches, awareness - local sponsorship, local SEO, advertising campaigns, sales collateral, social media support o Website - Management of Wordpress website - BAU activities, website development project management, UX analysis (Hotjar, Google optimize), SEO, PPC, Facebook Business, Lead generation, tracking, monitoring, and reporting - (SEM Rush/Moz/Google Data Studio) o Content Marketing - the creation of annual and monthly content strategy working alongside third party agency to increase awareness, interest, and desire in Chancellors services. o Creation and development of internal and external-facing sales packs and training collateral o Event Organisation o Email Marketing & Automation - Creating lead nurturing automated email campaigns to increase interest and leads and maximise the value of data. o New Homes - Supported the new homes team through the delivery of B2B pitch documents to 'win' new developments. Then delivered creative assets for new developments such as - brand, logo, brochures, site signage and digital assets. Show less



England Rugby Hospitality

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Senior Marketing Manager

  • Oct 2017 - Jul 2019

  Twickenham, United Kingdom Responsible for developing overall marketing strategy and objectives with a focus on delivering the digital marketing strategy including, web development and UX, paid, organic and email marketing lead generation campaigns. Successfully established the new England Rugby Hospitality (ERH) brand through multiple online and offline channels and developed a substantial pipeline of sales and leads to hit multi-million pound sales targets.



Lime Venue Portfolio (A division of Levy Restaurants UK - A Compass Group UK Company)

• Head of Marketing

  • Aug 2011 - Oct 2017

  Uxbridge Leadership of marketing function and member of senior management team for LVP, the C&E brand of Compass Group UK focused on supporting meetings and events venues. Established the brand on a strictly controlled budget, managing strategy and tactical campaigns (online and offline). Additional provision of marketing support, guidance and training to the portfolio of 30 managed venues throughout the UK. Achieved promotion from Marketing Manager in 2011. Supported growth and development… Show more Leadership of marketing function and member of senior management team for LVP, the C&E brand of Compass Group UK focused on supporting meetings and events venues. Established the brand on a strictly controlled budget, managing strategy and tactical campaigns (online and offline). Additional provision of marketing support, guidance and training to the portfolio of 30 managed venues throughout the UK. Achieved promotion from Marketing Manager in 2011. Supported growth and development through key projects including re-branding campaign and delivering a new digital platform. Delivered award winning campaigns that were measurable and supported overall growth of revenue through central sales activity into venues. Elements of Role: o Brand Management and development o Strategy creation and implementation o Leadership of Marketing function within senior management team o Mentoring “Grow with Lime” candidates through delivering of marketing training. o Team Management o Tactical planning and delivering of marketing plan and campaigns o Copywriting o Content creation and public relations. o Presentations o Budget - Setting, Analysis, Monitoring o Exhibition Management o Event Organisation o Email Marketing – Setting up and delivery o Web Development and SEM o Creative Design – delivered many creative assets in house.

• Sales and Marketing Manager

  • Aug 2009 - Aug 2011

  Lime Venue Portfolio offers superb meetings and events facilities and award-winning catering in more than 100 stunning venues across the UK & Ireland. As Sales and Marketing Support Manager I have responsibility for: Planning Budgeting Analysis Communications Research Managing external Agencies - PR, SEO/PPC, Graphic Design Liaising with Sales Manager to provide support and communications assistance.



ILEA UK

• Marketing Director at Large - (Industry Body Voluntary Role)

  • Jul 2016 - Jul 2017

  London, United Kingdom Played an active role in ILEA to support Vice President of Marketing to deliver all marketing activity for the Chapter, including: - Develop new revenue schemes and boost membership activity by the use of connections in the Exhibition, Event and Marketing arena - Be responsible for coordination of an Exhibition Activity plan - Build the ILEA UK brand through social media and online interaction - Abide by the ILEA Principles of Professional Conduct and Ethics… Show more Played an active role in ILEA to support Vice President of Marketing to deliver all marketing activity for the Chapter, including: - Develop new revenue schemes and boost membership activity by the use of connections in the Exhibition, Event and Marketing arena - Be responsible for coordination of an Exhibition Activity plan - Build the ILEA UK brand through social media and online interaction - Abide by the ILEA Principles of Professional Conduct and Ethics and abide by the ILEA Bylaws - Working in association with a PR partner, providing marketing strategy for newsletters, event invitations and membership materials - In conjunction with the Operations Manager; preparing promotional materials for events and e-marketing to membership in a timely fashion. - Communicates with other ILEA Chapters for ideas regarding chapter marketing. Show less



Critical Path

• United States
• Entertainment

• Marketing Manager

  • Jun 2009 - Aug 2009

  A contract role within this Global B2B mobile communications and Identity and Access Management (IAM) Solutions provider



Cottrills

• United Kingdom

• Retail Marketing Manager

  • Sep 2007 - May 2009

  Management of marketing function role for Cottrills, a luxury jewellery retailer. The role encompassed all aspects of the marketing mix from digital channels, to ATL TV advertising and event management. Demonstrated natural creative flair, ability to think of innovative ideas, strong organisational skills and strong initiative. I developed trust quickly amongst the leadership team which enabled me to move from Marketing Assistant to Interim Manager and on to Marketing Manager in just four… Show more Management of marketing function role for Cottrills, a luxury jewellery retailer. The role encompassed all aspects of the marketing mix from digital channels, to ATL TV advertising and event management. Demonstrated natural creative flair, ability to think of innovative ideas, strong organisational skills and strong initiative. I developed trust quickly amongst the leadership team which enabled me to move from Marketing Assistant to Interim Manager and on to Marketing Manager in just four months. Elements of Role: Negotiation Project Management Relationship Management – Suppliers/Customers - Rolex, Patek, Stephen Webster Editing – Literature production. The Luxury Review Copywriting Promotional mix management Marketing Planning Public Relations Sponsorship agreements Advertising Sales - Selling advertising in The Luxury Review Research Presentations Budget - Setting, Analysis, Monitoring Exhibition Management Event Organisation Marketing Communications Management Web Development and SEM Creative Design - Worked in in House Design agency for 2 months Show less



Groundwork

• Construction
• 1 - 100 Employee

• Beatsweep Project Marketing Assistant

  • Jun 2007 - Sep 2007

  Voluntary Assisting in the production of Marketing literature - Copywriting, proofreading, editing.



F&C ASSET MANAGEMENT PLC

• United Kingdom
• Financial Services

• Assistant Fund Accountant

  • Apr 2004 - Sep 2006

  A complex and varied role within the financial services industry. Demonstrated outstanding organisational skills; the ability to prioritize; deal with large volumes of data; keep to strict deadlines under pressure; answer queries and solve problems quickly and efficiently; maintain relationships with external administrators; provide monthly analytical reports to senior management and work in close coordination with team members.