Richard Gaston
Marketing & Communications Manager at Strand Arts Centre- Claim this Profile
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Bio
Experience
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Strand Arts Centre
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Marketing & Communications Manager
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Dec 2014 - Present
Marketing, communications and stakeholder engagement for Northern Ireland’s oldest cinema turned arts centre. Marketing, communications and stakeholder engagement for Northern Ireland’s oldest cinema turned arts centre.
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Freelance PR & Marketing Consultant
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Jun 2013 - Aug 2017
Freelance press and marketing contracts for various arts organisations including Grand Opera House, Ulster Orchestra, Earagail Arts Festival, Dance NI, Belfast Film Festival and the BFI. Freelance press and marketing contracts for various arts organisations including Grand Opera House, Ulster Orchestra, Earagail Arts Festival, Dance NI, Belfast Film Festival and the BFI.
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Lyric Theatre, Belfast
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United Kingdom
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Performing Arts
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1 - 100 Employee
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Head of Marketing & Communications
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Dec 2010 - May 2013
Significant marketing, audience development and change management experience as a member of the Senior Management Team during the Lyric’s transitional phase into its new £18.1m theatre in 2011 and its first two years of operation. Significant marketing, audience development and change management experience as a member of the Senior Management Team during the Lyric’s transitional phase into its new £18.1m theatre in 2011 and its first two years of operation.
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Belfast Festival at Queen's
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Belfast Metropolitan Area
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Marketing Manager
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Jun 2008 - Dec 2010
Marketing planning and implementation for international arts festival across different art forms. Marketing planning and implementation for international arts festival across different art forms.
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Lyric Theatre, Belfast
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United Kingdom
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Performing Arts
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1 - 100 Employee
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Communications & Development Manager
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Jan 2004 - Feb 2008
Planning and delivery of the communications campaign for the Lyric’s £18.1m capital appeal, including lobbying of local agencies, politicians, residents and audiences, generating media coverage of key stages in campaign, and managing high profile visits of celebrity ambassadors including Liam Neeson, James Nesbitt and Ciaran Hinds. Planning and delivery of the communications campaign for the Lyric’s £18.1m capital appeal, including lobbying of local agencies, politicians, residents and audiences, generating media coverage of key stages in campaign, and managing high profile visits of celebrity ambassadors including Liam Neeson, James Nesbitt and Ciaran Hinds.
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Arts & Business NI
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United Kingdom
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Non-profit Organization Management
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1 - 100 Employee
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Head of Learning and Development
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Feb 2002 - Dec 2003
Planning and delivery of programmes on behalf of funders including Arts Council of Northern Ireland, Department of Culture, Arts & Leisure and Invest Northern Ireland (eg) Link Initiative management development programme for creative industries, Creativity in Management programme for SMEs, and A&B Board Development Programme.
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Professional Development Manager
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Jun 2001 - Feb 2002
Management of a range of professional development programmes to match the skills of a business adviser with the needs of an arts manager wishing to undertake a strategic short-term project (eg) business planning, HR, marketing and IT.
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Cinemagic Film Festival
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United Kingdom
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Movies, Videos, and Sound
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1 - 100 Employee
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Public Relations Officer
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Sep 1999 - Dec 2000
Marketing strategies and campaigns incorporating all elements of the organisation’s work (film festival, conference, interactive fair and Outreach workshops) targeted at its various stakeholders including young people, government, funders and sponsors, education sector, general public, media and creative industries. Marketing strategies and campaigns incorporating all elements of the organisation’s work (film festival, conference, interactive fair and Outreach workshops) targeted at its various stakeholders including young people, government, funders and sponsors, education sector, general public, media and creative industries.
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Lyric Theatre, Belfast
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United Kingdom
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Performing Arts
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1 - 100 Employee
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PR & Marketing Manager
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Sep 1996 - Sep 1999
Brand management and show campaigns including maximising media coverage of the theatre and its productions, writing brochure copy and working with designers on marketing materials, management of annual marketing budget, maintaining computerised Box Office mailing lists and co-ordinating appropriate direct mail campaigns. Brand management and show campaigns including maximising media coverage of the theatre and its productions, writing brochure copy and working with designers on marketing materials, management of annual marketing budget, maintaining computerised Box Office mailing lists and co-ordinating appropriate direct mail campaigns.
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Press & Marketing Officer
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Mar 1994 - Sep 1996
Duties principally as Lyric Theatre above.
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Front Of House Manager
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May 1993 - Mar 1994
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Curzon Film Centre
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Belfast Metropolitan Area
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Marketing Officer
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May 1990 - May 1993
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Education
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Cambridge Marketing College
CIM Postgraduate Diploma in Marketing (Distance Learning) -
Queen's University Belfast
Bachelor of Arts - BA, General Degree