Richard G. Pitman
VP | Group Account Director at PACO Collective- Claim this Profile
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Bio
Richard Sanderson
Richard is one of the most-knowledgable and dynamic business leaders in the food service industry. He brought highly creative marketing communications and general management solutions to our clients, and to prospective new clients. He developed and implemented programs in branding, new product development, customer and channel management, marketing (PR, advertising, social media, digital) and merchandising. He engaged stakeholders in such a way to earn and retain their support and loyalty. Lastly, his work-style can be described as high-energy and engaging.
LinkedIn User
There are very few people that understand marketing, promotions, and the value of partnerships better than Richard. Having worked closely with Richard for several years when he was at Kraft on an entertainment partnership, I can say without hesitation that he consistently delivered amazing results over and over again. He's creative, driven, an expert in his field, personable and has an incredible degree of professionalism and integrity. Highly recommended.
Richard Sanderson
Richard is one of the most-knowledgable and dynamic business leaders in the food service industry. He brought highly creative marketing communications and general management solutions to our clients, and to prospective new clients. He developed and implemented programs in branding, new product development, customer and channel management, marketing (PR, advertising, social media, digital) and merchandising. He engaged stakeholders in such a way to earn and retain their support and loyalty. Lastly, his work-style can be described as high-energy and engaging.
LinkedIn User
There are very few people that understand marketing, promotions, and the value of partnerships better than Richard. Having worked closely with Richard for several years when he was at Kraft on an entertainment partnership, I can say without hesitation that he consistently delivered amazing results over and over again. He's creative, driven, an expert in his field, personable and has an incredible degree of professionalism and integrity. Highly recommended.
Richard Sanderson
Richard is one of the most-knowledgable and dynamic business leaders in the food service industry. He brought highly creative marketing communications and general management solutions to our clients, and to prospective new clients. He developed and implemented programs in branding, new product development, customer and channel management, marketing (PR, advertising, social media, digital) and merchandising. He engaged stakeholders in such a way to earn and retain their support and loyalty. Lastly, his work-style can be described as high-energy and engaging.
LinkedIn User
There are very few people that understand marketing, promotions, and the value of partnerships better than Richard. Having worked closely with Richard for several years when he was at Kraft on an entertainment partnership, I can say without hesitation that he consistently delivered amazing results over and over again. He's creative, driven, an expert in his field, personable and has an incredible degree of professionalism and integrity. Highly recommended.
Richard Sanderson
Richard is one of the most-knowledgable and dynamic business leaders in the food service industry. He brought highly creative marketing communications and general management solutions to our clients, and to prospective new clients. He developed and implemented programs in branding, new product development, customer and channel management, marketing (PR, advertising, social media, digital) and merchandising. He engaged stakeholders in such a way to earn and retain their support and loyalty. Lastly, his work-style can be described as high-energy and engaging.
LinkedIn User
There are very few people that understand marketing, promotions, and the value of partnerships better than Richard. Having worked closely with Richard for several years when he was at Kraft on an entertainment partnership, I can say without hesitation that he consistently delivered amazing results over and over again. He's creative, driven, an expert in his field, personable and has an incredible degree of professionalism and integrity. Highly recommended.
Experience
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PACO Collective
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United States
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Advertising Services
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1 - 100 Employee
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VP | Group Account Director
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Aug 2018 - Present
Expanded Food & Hospitality at Full Service Integrated and Multi-Cultural Agency Expanded Food & Hospitality at Full Service Integrated and Multi-Cultural Agency
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Noble
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Japan
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Entertainment Providers
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VP Managment Supervisor
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Oct 2008 - Aug 2018
Led the US Foodservice, Kraft and McCain accounts, with Business Development responsibilities. Have added clients to roster including Crowne Plaza Hotels, Pure Bioscience, Volpi and Dr. Praeger's Lead and landed the Smith & Wollensky Restaurant Group. Responsible for account with all marketing, adversting, website and consumer promotion. During this time had the priviledge to support Cleveland Clinic, The Mission Continues and Share our Strength in cause marketing. Brought LightBlocks to Noble for the development of sales collateral. Just like the industry and consumers change, we do as well in helping clients stay relevant with their engagement. Show less
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Pitman & Partnerships
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United States
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Director Partnership Marketing
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Jan 2008 - Sep 2008
Business development and account management for contract assignments. Lead Coke partnership for OnTray Media promotional beverage packaging. Sales collateral, web site & training materials for LightBlocks. Business development and account management for contract assignments. Lead Coke partnership for OnTray Media promotional beverage packaging. Sales collateral, web site & training materials for LightBlocks.
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ARAMARK Corp.
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United States
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100 - 200 Employee
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Brand Marketing Manager
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Oct 2003 - Dec 2007
Brand Manager for Operational Excellence. Development team for Guest Experience standards. Business Development support of new cafe, convenience store and catering contracts, including Sears, Discover, Walgreens & Hewitt. Trainer for MW District Managers and Food Service Directors. Brand Manager for Operational Excellence. Development team for Guest Experience standards. Business Development support of new cafe, convenience store and catering contracts, including Sears, Discover, Walgreens & Hewitt. Trainer for MW District Managers and Food Service Directors.
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Kraft Foods
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Sr Manager Channel & Partnership Marketing
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Sep 1997 - Mar 2003
National Account Customer Marketing & Business Development. Developed sales promotional activity and retail linkage, with key customers, Burger King, 7-Eleven, Wal*Mart, Choice Hotels & Outback. Total marketing services for Beverage Porfolio. National Account Customer Marketing & Business Development. Developed sales promotional activity and retail linkage, with key customers, Burger King, 7-Eleven, Wal*Mart, Choice Hotels & Outback. Total marketing services for Beverage Porfolio.
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OSCAR MAYER FOODS
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Director of Marketing & Sales
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Apr 1994 - Aug 1997
Creative development and business systems for licensend non-traditional merchandising concepts. Start-up business unit. Satellite sales and customer support office. Creative development and business systems for licensend non-traditional merchandising concepts. Start-up business unit. Satellite sales and customer support office.
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VP Marketing Operations
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Jan 1992 - Mar 1994
Promotional agency account management for Oscar Mayer, M&M and Uncle Bens. Promotional agency account management for Oscar Mayer, M&M and Uncle Bens.
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Hardees Restaurants
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United States
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Warehousing
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700 & Above Employee
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Director of Marketing
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Jul 1983 - Aug 1991
Began work in Marketing Research. Expanded roles into heading up Fireld Marketing for the system, directing agencies and regional staff. Eventually promoted to develop and integrate the national marketing calendar. Began work in Marketing Research. Expanded roles into heading up Fireld Marketing for the system, directing agencies and regional staff. Eventually promoted to develop and integrate the national marketing calendar.
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Education
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Georgia Southern University
BBA, Marketing
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