Experience

Blue Sky Sports Football Agents
• United Kingdom
• Spectator Sports
• 1 - 100 Employee
• Co-Owner

  • Jun 2021 - Present


A Sports Brand Agency

• United Kingdom
• Spectator Sports

• Co-Founder, Client Director

  • Jul 2019 - Present

  A Sports Brand Agency is a creative brand agency specialising in sports. We exist to create, evolve and amplify the world’s most aspiring brands in sports. Formed from a diverse team of creative experts, strategists, and successful sports professionals. A Sports Brand Agency is a creative brand agency specialising in sports. We exist to create, evolve and amplify the world’s most aspiring brands in sports. Formed from a diverse team of creative experts, strategists, and successful sports professionals.



A New Kind Of Kick

• United Kingdom
• Design
• 1 - 100 Employee

• Non-Executive Director

  • Apr 2015 - Present

  A New Kind Of Kick is a brand perception agency based in London. We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design. A New Kind Of Kick is a brand perception agency based in London. We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.


R CRESSWELL CONSULTANCY LIMITED
• United Kingdom
• Spectator Sports
• Football Consultant

  • Mar 2017 - Jul 2021

Leeds United Football Club
• United Kingdom
• Spectator Sports
• 1 - 100 Employee
• Head of Academy Coaching

  • Jun 2017 - Aug 2019


i2i Sports

• Netherlands
• Computers and Electronics Manufacturing

• Technical Director

  • May 2017 - Mar 2018

  • Guiding the development of i2i International Academy Philosophy, Coaching Philosophy and Coaching/Fixtures Programme Formulating/updating an Academy Performance Plan, working with Head of player Development, Head of Coaching, and Head of Goalkeeping.• Overall monitoring, managing, developing and implementation of the Academy coaching/fixtures programme in line with board of director’s requirements, working with Head of Player Development Coach, Head of Coaching and Head of Goalkeeping.• Advising the Board on progress of the Academy as a whole and ensuring the effective use by all appropriate Academy Staff, ensuring all relevant data is recorded thereon to allow effective monitoring of all Academy operations.• Conducting an annual self-assessment of the Academy in accordance with the board’s requirements.• Ensuring that all Academy Staff are undertaking relevant continual professional development.• Line manage Head of Player development, Head of Coaching and Head of Goalkeeping In conjunction with the Company’s board and organising monthly meetings.• Ensure clear professional communication is in place with all stakeholders including facilities, players and parents. Ensure all policies and procedures are in place across all areas of the Academy • Liaise with YSJ university to maintain good communication on several key partnership strategies.• Manage with YSJ the vision of the Academy and how this will effect facility use in the next two years.• To act on behalf of the board as the registered intermediary.• Liaise with players registered to the agency and maintain communication on all football and non football matters.• Continue to watch and sign players that will help the agency progress.• Invite and introduce possible new partners to the agency.• Recruit potential students using all areas of the recruitment team’s procedures.• Travel to the US when needed to deliver ID clinics.• Use contacts in the US as a marketing and recruitment tool. Show less

• Head of Sports

  • Apr 2016 - May 2017


Stone Mountain Management
• United States
• Real Estate
• Consultant

  • Feb 2014 - Apr 2016


York City FC

• United States
• Spectator Sports
• 1 - 100 Employee

• Head of Football Operations

  • Jan 2015 - Dec 2015

  • Work with the GM and Manager to coordinate commercial, academy and community functions• Build partnerships with businesses and sponsors to improve the club’s commercial position • Develop and implementing strategic marketing campaigns• Assist with the development of new promotional literature to build interest in results and growth• Support the Commercial Team by following up sales leads and executing development opportunities• Review academy operations and make recommendations in line with the budget and EPPP• Enhance academy coaching through the delivery of a specialised coaching mentor service• Utilise an extensive network of contacts within the game to expand the academy's scouting • Build relations with Premier League / Championship clubs in order to recruit released players• Act as the primary link between the club’s new foundation and academy• Implement a cohesive strategy across the elite development centres• Ensure a clear development pathway for the foundation's players into the academy system• Assess the activities of local competitor clubs and private organisations• Create and maintain connections between the academy and local junior clubs and leagues• Assist with the charity foundation’s ongoing PR campaign to raise its profile in the community • Act as an effective ambassador for the club in all relations stakeholders Show less

• Development Consultant

  • Apr 2014 - Jan 2015



Bailey Financial Services (Preston) Ltd

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Business Development Consultant

  • Nov 2013 - May 2015

  • Provide bespoke investment and financial advice to both young and experienced footballers • Apply own experiences in the game to understand the specific requirement of each player • Oversee the full client management lifecycle • Contribute to the delivery of the following services tailored to professional footballers: o Financial planning designed for their personal financial goals o Portfolio management of varying scale investments o Fully independent mortgage advice and placement for personal and commercial purchases o Financial guidance on undertaking a new career following football o Saving advise for their family’s future o Retirement and pension planning • Market services pro-actively to prospective clients across an extensive network of contacts • Contribute to the achievement of the business’s commercial and development objectives Show less



Sheffield United FC

• Player / Coach

  • Aug 2012 - Mar 2013

  • Worked under former manager Danny Wilson • Assisted Chris Morgan with the management and coaching of the U21 team • Directly coached the first team following Morgan’s appointment to Caretaker Manager • Provided individual guidance and constructive criticism to both the U21 and first team players • Worked under former manager Danny Wilson • Assisted Chris Morgan with the management and coaching of the U21 team • Directly coached the first team following Morgan’s appointment to Caretaker Manager • Provided individual guidance and constructive criticism to both the U21 and first team players



Various Football Clubs

• Professional Football Player

  • 1995 - 2013

  Played for a number of clubs over the course of a 18 year career in the game: York City FC: 2013 Sheffield United FC: 2009 - 2013 Stoke City FC: Goals 2007 - 2009 Leeds United FC: 2005 - 2007 Preston North End FC: 2001 - 2005 Leicester City FC: 2000 - 2001 Sheffield Wednesday FC: 1999 - 2000 Mansfield Town FC: 1997 York City FC: 1995 - 1999 Key Achievements: o Won automatic promotion to the Premier League with Stoke after finishing second in 2007/08 o Played in the 2000/01 and 2004/05 Championship play-off finals at Wembley for Preston o Played a key role in Sheffield United reaching the 2011/12 League One play-off final o Helped Leeds qualify for the 2005/06 Championship play-offs o Won Preston’s 2001/02 Player of the Year award o Preston’s top goal scorer in the 2001/02, 2002/03 and 2004/05 seasons o Stepped up from League One to the Premier League in 1999 with Sheffield Wednesday o Transferred to Sheffield Wednesday for the highest fee ever paid for a York player o York’s top goal scorer in the 1998/99 season with 19 goals o Played in the UEFA Cup with Leicester against Red Star Belgrade in 2000 o Scored an 87th minute winner against Liverpool in the Premier League with Sheffield Wednesday o Represented England at U21 level, winning four caps in 1999 under Peter Taylor Show less



Concrete Studio

• Italy
• Advertising Services
• 1 - 100 Employee

• Co-Owner / Director

  • 2007 - Jan 2012

  • Founded the business alongside Paul Young • Supported managerial decisions incorporating recruitment, finance and P&L management • Launched Natural Selection Denim in 2009 • Established a global network of retailers including Harrods, Selfridges, Liberty and Lane Crawford • Contributed to the performance management of staff and achievement of profitability objectives • Successfully sold both businesses and the accompanying assets in 2012 • Founded the business alongside Paul Young • Supported managerial decisions incorporating recruitment, finance and P&L management • Launched Natural Selection Denim in 2009 • Established a global network of retailers including Harrods, Selfridges, Liberty and Lane Crawford • Contributed to the performance management of staff and achievement of profitability objectives • Successfully sold both businesses and the accompanying assets in 2012