Richard Cowley

APAC Events Director HYROX at HYROX APAC
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Contact Information
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • German Limited working proficiency
  • English Native or bilingual proficiency

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Experience

    • Hong Kong
    • Spectator Sports
    • 1 - 100 Employee
    • APAC Events Director HYROX
      • Apr 2023 - Present

      - Overseeing all event related operations for HYROX races across APAC in the following countries: Hong Kong, Macau, Singapore, Australia, New Zealand, Taiwan and South Korea. - Overseeing all event related operations for HYROX races across APAC in the following countries: Hong Kong, Macau, Singapore, Australia, New Zealand, Taiwan and South Korea.

    • Hong Kong
    • Events Services
    • 1 - 100 Employee
    • Associate Events Director
      • Jul 2022 - Apr 2023

      • Director of Hyrox APAC - Australia, New Zealand, Singapore, Hong Kong and Macau • Director of Spartan Race and Tough Mudder - Hong Kong

    • Events and Operations Manager
      • Jan 2022 - Jun 2022

      • Operation and event management of Hong Kong's leading event, marketing and creative solution company • Event management of Hong Kong's Spartan race • Event management of HYROX races in Hong Kong • Creation and management of a number of new events to Hybrid's portfolio from pre-event planning, budgeting, timeline management through to production and execution • Management of a number of different teams of up to 300 staff per event.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Manager HOKA ONE ONE , APAC
      • Feb 2020 - Jan 2022

      • Management of 12 APAC distribution markets for HOKA Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. • Creation and implementation of APAC’s long term and short-term marketing strategies • Management of all social media campaigns, launch campaigns and localised digital marketing campaigns including HOH films working alongside distributors, HOKA ambassadors, global marketing teams and external agencies to ensure campaign deliverables are met • Overseeing the execution of all physical and online running events across 12 markets • Established 8 HOKA running clubs in 8 markets • Management of all sponsorship agreements with global and regional partners including IRONMAN • Management and allocation of APAC annual marketing budget • Management of sales and reporting systems across APAC and the creation of sales strategies Show less

    • Events & Operations Director
      • Feb 2019 - Jan 2020

      • Establishment and management of 12 trail and road running races across Hong Kong and Singapore. • Establishment and management of a number of running retreats across Asia including Japan, China, Thailand and Hong Kong. • Management of a number of different teams of up to 100 staff per event. • Account management of title sponsor MSIG. • Overall project management and coordination of 20 events and retreats per year, from pre-event planning, budgeting, timeline management through to production and execution Show less

    • Events Director
      • Mar 2016 - Feb 2019

      • Establishment of five new road running and trail running events in Hong Kong and South Korea increasing the number of events to seven per annum and increasing the number of participants by 100% within 2 years with up to 4,300 participants per event • Won the bids for Sun Life Financial, HNA and Merrell to become title sponsors of the various events • Overall project management and coordination of the operations, from pre-event planning, budgeting, timeline management through to production and execution • Overseeing the multicultural staff teams across different departments including Marketing and PR, Graphic Design, IT and Operations creating working schedules and reporting procedures to ensure deadlines are met as well as monitoring progress to identify any risks or delays • Working with both local and South Korean government departments to obtain permits, sponsors, contractors and up to 250 staff per event and overseeing the companies’ operational team • Management of the company’s event marketing plans working alongside the marketing department of Sun Life Financial, HNA and Merrell and coordinating with external PR companies and the internal PR team • Establishment and program design of the Corporate Team Building programs and management of the sales and program delivery. Clients include Morgan Stanley, Deutsche Bank and Sun Life Financial with up to 120 participants per program Show less

    • Hong Kong
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Operations Manager
      • Nov 2014 - Mar 2016

      • Operation and project management of Asia's leading adventure sports events company • Managed a full-time team of eight local staff including an events operations team, sponsorship team and media team setting timelines, budgets, deadlines and identifying any risks to the events • Organised over 20+ events a year across Asia in China, Hong Kong, Malaysia, Mongolia, Nepal, Singapore, Taiwan and Thailand from pre-event planning to event production, including the Sky Running World Championship series races working with the world’s top trail runners • Created three new events across Asia • Management of contractors, 150 staff per event, health and safety risk assessments, emergency procedures and obtained numerous governments permits for the events • Obtained title sponsors for various events including MSIG, Air China, Hyundai, Taiwan Tourism and the Holiday Inn • Establishment and program design of the team building programs Show less

    • Sports, Entertainment and Activities Manager
      • Sep 2013 - Nov 2014

      • Management of all sports, entertainment and activities operations • Plan, organise and deliver leisure, entertainment, recreational activities and services within the hotel • Creation of a team building program averaging 30 team building events per year • Working with the marketing department to promote the sport and entertainment activities to meet financial targets • Management of twenty staff within the Sports and Recreation team • Budget management of the sports and entertainment department Show less

    • Hong Kong
    • Hospitality
    • 1 - 100 Employee
    • Events and Entertainment Manager
      • Apr 2012 - Sep 2013

      • Managed a new role organising a variety of entertainment, F&B, sporting, art and musical events to meet the demands of a multi-national clientele with the supervision of up to 100 staff at the events • Assembled several renowned guest chefs, musicians and speakers from overseas to host events • Prepared annual event calendar submitting rolling quarterly calendar for committee confirmation • Budget allocation and management of the event finances • Promotion of the events working alongside the marketing department Show less

    • Sports Coach
      • Aug 2009 - Mar 2012

      • Organisation of sporting events and marketing of the events • Establishment of new business ventures expanding the number of programs by 28% in two years • Coaching a variety of sports to local and international clientele • Organisation of sporting events and marketing of the events • Establishment of new business ventures expanding the number of programs by 28% in two years • Coaching a variety of sports to local and international clientele

    • India
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Sports and Project Development Manager
      • Oct 2005 - Apr 2009

      • Based in an overseas role working in Australia, China, Ghana, Kenya, Malawi, New Zealand, South Africa and Tanzania overseeing all aspects of sports operations and project development • Establishment of new destinations including Tanzania and New Zealand • Management of all clients, accounts and staff establishing timelines and schedules • Establishment of several sporting academies, local leagues and events for a variety of sports alongside the South African Football Association and the Ghana Football Association • Recruitment, training and development of overseas staff Show less

    • Bangladesh
    • Travel Arrangements
    • Project Manager
      • Jun 2005 - Oct 2005

      • Oversaw the company’s operations in Fiji and Tonga, management of the accounts and coordination of the clients whilst in country • Responsible for the development of a variety of sports through events and coaching programs • Development of a parallel network of relations with Fijian and Tongan sporting governing bodies • Oversaw the company’s operations in Fiji and Tonga, management of the accounts and coordination of the clients whilst in country • Responsible for the development of a variety of sports through events and coaching programs • Development of a parallel network of relations with Fijian and Tongan sporting governing bodies

    • Netherlands
    • Travel Arrangements
    • 1 - 100 Employee
    • Activitys Manager
      • Jun 2004 - Sep 2004

      • Management and co-ordination of a variety of activities to meet the demands of a multi-national clientele throughout both France and Spain. • Distribution, retention and management of Eurocamp finances with a budget of $5,000 per month. • Promotion/Marketing of activities to clients and establishment of relationships with local businesses in respect of these activities. • Ranked as the top Activity’s Manager in Europe by Eurocamp’s customers. • Management and co-ordination of a variety of activities to meet the demands of a multi-national clientele throughout both France and Spain. • Distribution, retention and management of Eurocamp finances with a budget of $5,000 per month. • Promotion/Marketing of activities to clients and establishment of relationships with local businesses in respect of these activities. • Ranked as the top Activity’s Manager in Europe by Eurocamp’s customers.

    • United States
    • Golf Courses and Country Clubs
    • 1 - 100 Employee
    • Trainnee Sports Manager
      • Jun 2003 - Jun 2004

      • Budget management to the tune of $100,000 per month for the racquet department. • Organisation and development of several tennis, paddle and squash tournaments at both interclub, local, regional levels and national level with a total of 200 athletes participating per event. • Coaching squash and tennis across a diverse age range. • Development of a variety of financial packages designed exclusively towards a members market to incorporate customer requirements. • Presentation of financial reports to the department highlighting the financial requirements of the racquets department. • Advising on merchandise requirements, administration with regards to the selected merchandise and billing. • Training and induction of new staff. • Consultation and co-operation with the USTA. Show less

    • Recreational Facilities
    • 1 - 100 Employee
    • Activity’s Coordinator
      • Jun 2002 - Sep 2002

      • Management of a number of sporting and leisure events. • Responsible for the promotion and finances of the various activates. • Ranked as the top Activity Co-ordinator in Europe. • Management of a number of sporting and leisure events. • Responsible for the promotion and finances of the various activates. • Ranked as the top Activity Co-ordinator in Europe.

Education

  • Cardiff Metropolitan University
    BA Hons, Sports & Leisure Management
    2000 - 2005

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