Richard Clifford Iyare

Online Marketing Trainee at FoodforHealth.ch
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Location
Berlin, Berlin, Germany, DE

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Credentials

  • Email Marketing Certification
    HubSpot Academy
    Jul, 2023
    - Sep, 2024
  • SEO Certification
    HubSpot Academy
    Jun, 2023
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2023
    - Sep, 2024

Experience

    • Switzerland
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Online Marketing Trainee
      • Mar 2023 - Present

      * Conduct keyword research to identify high-ranking keywords and phrases. * Implement on-page SEO techniques, including meta tags, headers, and content optimization. * Develop and execute off-page SEO strategies, such as link building and outreach. * Monitor website performance using tools like Google Analytics and SEO software. * Analyze and report on SEO performance metrics and recommend improvements. * Stay updated on search engine algorithm changes and industry best practices. * Develop and implement social media marketing strategies aligned with business objectives. * Create and curate engaging content for social media posts, including images, videos, and captions. * Monitor social media channels for audience engagement and respond to comments or messages. * Analyze performance metrics and prepare regular reports on social media campaigns. * Collaborate with other teams to integrate social media efforts with broader marketing initiatives. * Develop and execute pay-per-click advertising campaigns on search engines. * Conduct keyword research and create compelling ad copy to maximize ad relevance. * Monitor and analyze campaign performance, adjusting bids and targeting as needed. * Implement A/B testing to optimize ad creative and landing page performance. * Stay updated on industry trends and best practices in search engine advertising. Show less

    • United Kingdom
    • Transportation, Logistics, Supply Chain and Storage
    • 200 - 300 Employee
    • Logistics Coordinator
      • Oct 2021 - Apr 2022

      • Act as the point of contact for overseas offices and agents on shipments importing into Germany • Collation of import Pre-Alert including paperwork checks. Reverting to sending station when needed to request amendments or additional information needed in order to clear shipments • Liaising with customers and the company's broker to ensure all import declarations are completed accurately in accordance with Germany regulations and in an expedited fashion • Monitoring all imports to ensure they are stored correctly and in accordance with the temperature requirements of the product. • Interaction with the airline handling agents to arrange repack / intervention when necessary to maintain temperature validation • Identify potential issues and delays. Put pre-emptive measures in place to ensure service levels are met and the customer is advised as appropriate. • Work with the operation and transport teams to guarantee delivery of all imports take place within customer expected timescales and in the most cost-effective way using the correct transport options available Show less

    • South Africa
    • Project /Logistics Manager
      • Aug 2016 - Aug 2021

      • Worked with a team of 25 professionals focused on meeting logistics project needs • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning • Used logistics expertise, customer service skills, and analytical nature to resolve customer concerns and promote loyalty • Identified and communicated customer needs to supply chain capacity and quality teams • Conducted forecasting to determine possible changes and issues for supply chain business • Developed and implemented productivity initiatives, in addition to coordinating itinerary and scheduling appointments • Performed supplier risk evaluations and supported regulatory inspections • Coordinated all companies, business executives, and site leadership teams by interacting effectively and establishing communication best practices • Managed internal operational standards and productivity targets for freight forwarding and logistics related matters Show less

    • Project Manager
      • Jan 2016 - Jul 2016

      • Responsible for costing, estimating, and planning projects • Reported to senior business stakeholders and project boards • Managed the project team including sub-contractors and third party suppliers • Responsible for ensuring best value is obtained for the project including supplier base, use of internal and external resources • Maintained and completed Project Key Performance Indicators • Ensured projects are executed using agreed standards and processes • Wrote detailed and summarized project progress reports • Identified costing and processing of contract variations • Tracked activities against the detailed project plans • Produced accurate financial reports for monthly project financial cost reporting • Monitored actual expenditure figures against project budgets • Organized and facilitated project steering / operating committees meetings Show less

    • Project Support Officer
      • May 2014 - Dec 2015

      • Responsible for supporting project managers with the assigned projects by working closely with leads to support and guide on adherence to project methodology and governance requirements • Responsible for working with project managers to ensure all governance updates including reports and plan updates are submitted on time to feed into portfolio reporting • Ensured inputs meet defined quality levels and clearly state the delivery status • Supported the delivery board meetings to ensure they run efficiently including preparation for the meeting, prompts discussion on key risks/issues where necessary, and performed all post-meeting administration required or assigned • Produced reports for project sponsors meeting and uploaded them in the project repository • Supported the implementation of project management processes Show less

    • Project Manager
      • Apr 2011 - Apr 2014

      •Reduced expenditures by effectively negotiating with vendors •Established a franchise market and research for an energy drink product •Responsible for the introduction of the product into the West African Market •Developed implementation methodologies for project costs and met meeting key milestones •Recruited sales personnel and obtained all licensed document from National Agency for Food and Drug and Administrative Control (NAFDAC) Nigeria to enable the free importation of product from Germany into Nigerian Market Show less

    • Logistics Manager
      • Feb 2003 - Feb 2011

      • Built continuous improvement culture that attracted and retained high-performing employees while reducing costs • Established and implemented logistics procedures in line with organizational requirements • Controlled the transportation and distribution costs • Negotiated transportation rates and services with couriers • Planned shipments from production to end-user and scheduled daily and weekly routes • Monitored and complied with strict budgets by negotiating freight in alignment with needs and specifications • Handled Shipment of Vehicles/container worldwide Show less

Education

  • DCI Digital Career Institute
    Diploma in Digital Marketing, Online Marketing
    2023 - 2024
  • Delta State University, Nigeria
    Bachelor's degree, Physics/Chemistry
    1990 - 1996
  • CBM Projektmanagement GmbH
    Agile Scrum Certification
    2020 -
  • CBM Projektmanagement GmbH
    Project Management Certification
    2020 -

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