Richard Chen
Senior Planning Assistant Manager at 三立集團- Claim this Profile
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Bio
Experience
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三立集團
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Planning Assistant Manager
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Sep 2018 - Present
-Develop sales presentations and proposals for prospective clients with Director of Sales guidance, and provide sales support to Director of Sales and aid in the sales pipeline by conducting market and brand research, prospecting, brainstorming inventory ideas and concepts. - Supervise coordination and execution of sponsorship of 2022 Golden Bell Awards, 2018 Taipei New Year's Eve Countdown Concert, 2023 Taichung New Year's Eve Countdown Concert, including but not limited to brand displays, interactive consumer destinations, product sampling, media advertising, promotion ads, etc. - Maintain program tracking tools and accurate information to manage sponsor business including budgets, inventory reports, CRM system, and working with multiple costumer marketing team (Toyota, LINE, RhinoShield, Audi, LG, Volkswagen, etc.) -Supervise and execute marketing campaign of the co-branding health supplements product line “In The Family” and “Our Family” (Probiotics, Calcium, Lutein, Shampoo, etc.) for over 4.5 years, assist on making the brand marketing strategy, such as TVC Ads, Brand ambassador, media buying, influencer marketing). TVC Campaign Experience In The Family (Enzyme) 2022 https://youtu.be/GHoWfGEQinw In The Family (Calcium) 2022 https://youtu.be/jpEsmJkeF9E In The Family (Probiotics) 2019 https://youtu.be/9mA5kFSKPfA Our Family 2020 https://youtu.be/OSZ2PB2KcsA Our Family 2021 https://youtu.be/7p9XA-tlYlM Show less
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All In Marketing Co., Ltd.
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Taipei City, Taiwan
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Senior Account Manager
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Jul 2017 - Sep 2018
- Conduct Event Pre-Shift with operation directer and communicate event specifics at Team Member Pre-Shift of all events (Conference, new product launch, consumer event, music festival sponsorship, etc.). - Produce weekly banquet summary for all events – includes number of team members and their time to be scheduled. - Quarterback the execution of self/co-promoted events as assigned; work with various partners and clients (Giorgio Armani Beauty, YSL Beauty, Glenfiddich, The Naked Grouse, KOSÉ, La Roche Posay, etc) - Train all staff with regards to the proper techniques and etiquette for service. Show less
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三立集團
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Sponsorship Coordinator
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Nov 2014 - May 2017
- Create PowerPoint presentations and visualizations, transforming data into actionable insights. - Develop sales presentations and proposals for prospective clients with Director of Sales guidance. - Quarterback the execution of self/co-promoted events as assigned (2014 Christmasland of New Taipei City, 2015 Hsinchu Moon Festival Concert, 2015 Uni-President i-Sharing Christmas Party, etc) - Supervise coordination and execution of sponsorship activations during ceremonies and outdoor concert ; work with various partners and clients (China Airlines, Shisedo, Volkswagen, OPPO, etc.) Show less
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LEGOWORKS Company Ltd.
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TAIPEI CITY
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Senior Event Coordinator
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Oct 2013 - Oct 2014
- Coordinate all aspects of operational set-up and break down of events (equipment needs, rental needs, and station set-up) - Quarterback the execution of self/co-promoted events as assigned; work with various partners and clients (Guinness, Adata, Pull&Bear, ATT4Fun, etc) -Develop sales presentations and proposals for prospective clients with Director of Sales guidance. - Provide presentation support to Director of Sales by conducting market and brand research, prospecting, brainstorming inventory ideas and concepts. Show less
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TAIYI Advertising Inc.
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New Taipei City, Taiwan
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Assistant Manager
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Feb 2011 - Apr 2013
- Assists with Production department all aspects needed for an event - Proper execution and completion of all post event paperwork: Party Recap Sheet, Captain’s Report and Receipts - Coordinate all aspects of operational set-up and break down of events (equipment needs, rental needs, and station set-up) - Train all staff with regards to the proper techniques and etiquette for service - Assists with Production department all aspects needed for an event - Proper execution and completion of all post event paperwork: Party Recap Sheet, Captain’s Report and Receipts - Coordinate all aspects of operational set-up and break down of events (equipment needs, rental needs, and station set-up) - Train all staff with regards to the proper techniques and etiquette for service
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Education
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Shih Hsin University
Speech Communication