Richard Cardwell

Business Development Manager at Banshie
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES

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Experience

    • Denmark
    • Computer and Network Security
    • 1 - 100 Employee
    • Business Development Manager
      • Dec 2022 - Present

      Barcelona, Catalonia, Spain Banshie is an independent Cyber Security company founded in Denmark that specialises in helping companies protect themselves by testing and breaking their security, detecting breaches and responding to incidents. We work long term with clients to help further mature their security posture. Banshie's highly experienced team have been working in cyber security for over ten years. Professional smart-contract auditing for Ethereum and Solana has been part of Banshie's services since the… Show more Banshie is an independent Cyber Security company founded in Denmark that specialises in helping companies protect themselves by testing and breaking their security, detecting breaches and responding to incidents. We work long term with clients to help further mature their security posture. Banshie's highly experienced team have been working in cyber security for over ten years. Professional smart-contract auditing for Ethereum and Solana has been part of Banshie's services since the beginning of 2020 saving clients from losses worth hundreds of millions of USD. We help detect, block and contain malware, ransomware, zero-days and file-less attacks across your entire estate. We combine the best available EDR technology from Microsoft and Crowd-strike with an elite team of security analysts to extend your existing technologies and team. Our Bespoke inhouse software helps us detect the slightest of vulnerabilities in code and our manual deep-dive approach gives you the quality assurance you need. Show less

    • Netherlands
    • Financial Services
    • 1 - 100 Employee
    • Marketing, Partnerships & Business Development Manager
      • Jun 2022 - Aug 2022

      Barcelona, Catalonia, Spain Dutch based Web3 SaaS company offering a Token management suite for state of the art vesting and staking solutions. They also provide a startup launchpad echo-system with complete early round token sales. In this role I was brought onboard to bring a fresh perspective and provide new ideas to improve their web3 software marketing strategy to give their products visibility to the builders of Blockchain technology. I gained valuable experience with Blockchain start-up event marketing, I… Show more Dutch based Web3 SaaS company offering a Token management suite for state of the art vesting and staking solutions. They also provide a startup launchpad echo-system with complete early round token sales. In this role I was brought onboard to bring a fresh perspective and provide new ideas to improve their web3 software marketing strategy to give their products visibility to the builders of Blockchain technology. I gained valuable experience with Blockchain start-up event marketing, I attended Hackathons to get to know attendees there and build relationships with the organisers. I conducted Google key word research & looked into what types of strategic SEO optimized blog content & sponsored content in popular crypto medias would attract the right buyer personas. I thought of different ways to provide value to the community via educational E-books for the blockchain associations and universities as well as research into the Grant schemes and resources for students in the web3 space. I also really enjoyed working on their partner program and helping define structured systems for how the company would utilize the CRM to fulfil their sales communication needs. I drafted their partnership contracts as well as lead generation forms and email templates for their CRM automation. I worked on their SEO keyword research & set up their Google analytics UTM structures to track inbound marketing for a more detailed analysis. I also enjoyed product testing which aided the product development based on some of my user experience findings. I received valuable experience with test net tokens and NFTs with different utilities to enable me to write articles & step-by-step guides for their software products. I conducted White paper research of potential clients and provided qualified leads for the technical sales director to follow up. I conducted meetings with potential partners that could provide "Deal flow" and become advocates of our software products. Show less

    • Education Administration Programs
    • 1 - 100 Employee
    • Student - Blockchain Executive Program
      • Apr 2022 - Jun 2022

      Barcelona, Catalonia, Spain This five-week intensive Blockchain Executive Program entails 30 hours of live interactive lectures from professionals currently working with Blockchain technology. List of professors: Monica Singer - ConsenSys Yves-Michel Leporcher - Renault Group Aaron Tobias - IBM Agata Ferreira, PhD - European Blockchain Observatory Peter Busch - Bosch Sean Manion, PhD - Equideum Health / Blockchain for Science David Creer - GFT Group Louis Chevalier - Nomadic… Show more This five-week intensive Blockchain Executive Program entails 30 hours of live interactive lectures from professionals currently working with Blockchain technology. List of professors: Monica Singer - ConsenSys Yves-Michel Leporcher - Renault Group Aaron Tobias - IBM Agata Ferreira, PhD - European Blockchain Observatory Peter Busch - Bosch Sean Manion, PhD - Equideum Health / Blockchain for Science David Creer - GFT Group Louis Chevalier - Nomadic Labs Topics covered; Blockchain Fundamentals, Trilemma, DLT, CBDCs, Crypto & Stable coins, DeFi, SSI, Trade Finance & Custody, Tokenization, NFT´s, Metaverse, Supply Chain, Regulatory & Ecosystem implications. Final Grade acheived : 89% Show less

    • Spain
    • Internet Publishing
    • 1 - 100 Employee
    • Marketing Partnerships Manager
      • Mar 2022 - Apr 2022

      Barcelona, Catalonia, Spain I provided recommendations on best practices to improve their existing Marketing Strategy with insights on possible developments for their website, SEO, newsletter and inbound content. I also promoted partnerships across the major institutions, associations & organisations related to Fintech, Crypto & Blockchain industries across Europe. I was coordinating content collaborations with a variety of Digital Medias and high level influencers to develop marketing strategies with a goal to improve… Show more I provided recommendations on best practices to improve their existing Marketing Strategy with insights on possible developments for their website, SEO, newsletter and inbound content. I also promoted partnerships across the major institutions, associations & organisations related to Fintech, Crypto & Blockchain industries across Europe. I was coordinating content collaborations with a variety of Digital Medias and high level influencers to develop marketing strategies with a goal to improve the general visibility of the event and increase attendance. Show less

    • Spain
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Sales & Roaster Service Manager UK, Ireland & Eastern Europe
      • Jun 2021 - Dec 2021

      Barcelona, Catalonia, Spain I was Initially tasked with opening up the UK coffee roasting market for this Spanish Coffee Importer. I completed 3 professional certificates related to Specialty Green Coffee which gave me the knowledge and insight to be able to make recommendations to professional coffee roasters from a vast selection of over 300 green coffees that we sourced globally. Through a combination of email marketing, social media promotions including Instagram Live interviews and targeted phone calls I… Show more I was Initially tasked with opening up the UK coffee roasting market for this Spanish Coffee Importer. I completed 3 professional certificates related to Specialty Green Coffee which gave me the knowledge and insight to be able to make recommendations to professional coffee roasters from a vast selection of over 300 green coffees that we sourced globally. Through a combination of email marketing, social media promotions including Instagram Live interviews and targeted phone calls I made an impact for the brand on the UK market and brought new clients onboard from England, Ireland & Scotland by making coffee recommendations and sending samples to them for tasting. One of the coffees I recommended to a client actually made it to the Irish Brewer´s Cup final 2022! After just tree months with the company I was promoted to manage all their clients from the Eastern European zone. I was handling the complete order process from start to finish, providing shipping costs and calculating yearly Fixed Prices Futures Contracts for their whole years supply. Other daily tasks included translations of promotional material from Spanish to English for new web content, email marketing and social media. Providing reports and sales forecasts, cleansing and updating of Data on CRM, identifying and prospecting new leads using Linked-In and web research. Show less

    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Business Development Manager, Latin America - Digital content Agency
      • Oct 2020 - May 2021

      Barcelona, Catalonia, Spain As the Senior business development manager I was contacting C level executives of the world's largest Digital Marketing Agencies throughout Spain and Latin America, driving new business via remote meetings. By delivering a detailed 30-minute presentation in Spanish with up to 6 senior staff members at once, I've been able to quickly identify the problems they are facing with the large demand for online content they are seeing from their clients and I've been effectively demonstrating how our… Show more As the Senior business development manager I was contacting C level executives of the world's largest Digital Marketing Agencies throughout Spain and Latin America, driving new business via remote meetings. By delivering a detailed 30-minute presentation in Spanish with up to 6 senior staff members at once, I've been able to quickly identify the problems they are facing with the large demand for online content they are seeing from their clients and I've been effectively demonstrating how our technology would be a good solution for them. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Analyst & Senior Sales and Affiliate Manager
      • Jun 2010 - Sep 2018

      Barcelona, Working as a commercial agent for Metropolitan magazine for many years has given me a fantastic opportunity to apply and develop my knowledge and passion for sales and marketing. I've gained a great insight as to how my clients have adapted their own inbound marketing strategies to achieve new objectives and incorporate new digital formats and platforms into their campaigns. I've developed many new skill sets for effective use of our CRM and by working with over 100 key clients on their… Show more Working as a commercial agent for Metropolitan magazine for many years has given me a fantastic opportunity to apply and develop my knowledge and passion for sales and marketing. I've gained a great insight as to how my clients have adapted their own inbound marketing strategies to achieve new objectives and incorporate new digital formats and platforms into their campaigns. I've developed many new skill sets for effective use of our CRM and by working with over 100 key clients on their Digital marketing I have gained a broad experience and good understanding of SEO keyword research, publishing optimized content to aid organic google ranking and inbound lead generation. I direct the reporting back to clients with the analysis of their online content with regard to Google traffic reports, DFP analysis for online banners as well as evaluating their SEO rankings and interactions in their social media promotions. I have gained quite the eye for detail with regard to creative design development for their print artwork and online banner design. I've achieved better click through rates for clients from the use of offers, better visual stimulation and effective "Calls to action". Over the years as new platforms have emerged I have identified, developed and marketed several new online products for the magazine`s website creating a more dynamic marketing mix for clients and bringing in new revenues for the magazine. I have also enjoyed working closely with 3rd party collaborators like "Guiri-Business" and I have personally co-hosted over 100 Business networking events and helped develop the Linked-in group which is now at over 10,000 contacts. I've enjoyed meeting both old and new contacts in person as I find its really does help to build better business relationships in person. Show less

    • Spain
    • Events Services
    • 1 - 100 Employee
    • International Corporate Events Executive.
      • May 2018 - Aug 2018

      Barcelona Area, Spain I was liaising with over 200 international agencies throughout Europe to identify their business travel needs including; international meetings, incentives, conferences, and exhibitions so Bespoke proposals could be presented. I also worked directly with corporate clients to facilitate event proposals.

    • Agency Inbound Marketing Executive and Digital Analyst
      • Jan 2015 - May 2018

      Barcelona Area, Spain Developing media partnerships with key events I've been reaching out to relevant organisations and industry groups to develop our sales pipeline and build the client base. I been helping direct our own inbound content strategy, email marketing campaigns and telemarketing projects as well as delivering compelling sales presentations. I've found this crucial to ensure potential customers are confident we can deliver on their needs though good understanding of their target audience… Show more Developing media partnerships with key events I've been reaching out to relevant organisations and industry groups to develop our sales pipeline and build the client base. I been helping direct our own inbound content strategy, email marketing campaigns and telemarketing projects as well as delivering compelling sales presentations. I've found this crucial to ensure potential customers are confident we can deliver on their needs though good understanding of their target audience and by identifying stages of the buyers Journey to ensure content strategies are clear and focused. I regularly access clients Google Analytics to keep track of how our content is helping to bring new customers to their websites via good SEO for specific long-tailed keywords. I compile client analysis on their top landing pages, Google ranking and social media interactions so our content strategy can be tuned and improved based on live results. I've been promoting and co-hosting our own Learning Lab events to help develop our brand awareness and further nurturing of leads and influential contacts. Show less

    • Travel Arrangements
    • 1 - 100 Employee
    • Driver & Tour Guide - Barcelona Adventure
      • 2008 - 2009

      I worked as a professional Driver and tour guide for trips around Barcelona as well as taking wine tours in Penedes region. I also have experience with many activities for tourism and business travel across Spain.

    • Technology, Information and Internet
    • Sales & Partnerships Executive - International Trade Today Magazine
      • 2006 - 2007

      Barcelona Area, Spain Based in their Barcelona offices and promoting business development for the advertising sales in the magazine and website. I promoted the magazine and website as a tool for many large international business from Airfreight, shipping, national logistics, Business travel, FX, large insurance companies and banks with specialised trade services. I also worked to promote and produce the International Trade Awards at the House of Lords London, liaising with senior UK export and Import personal like… Show more Based in their Barcelona offices and promoting business development for the advertising sales in the magazine and website. I promoted the magazine and website as a tool for many large international business from Airfreight, shipping, national logistics, Business travel, FX, large insurance companies and banks with specialised trade services. I also worked to promote and produce the International Trade Awards at the House of Lords London, liaising with senior UK export and Import personal like former director of UKTI Sir Ian Campbell OBE and Lord Haskel the minister for UK trade. I really enjoyed meeting senior staff for the UK´s leading export and import companies. I had huge inspiration from both Simon Campbell and Liam Austin who were key motivation and drive in the role. Show less

    • Program Director
      • Jan 2004 - Dec 2006

      UB, UPF, UAB Barcelona I was responsible for all aspects of the program from design, planning and implementation of the programs. Over the six programs I directed I was able to create highly successful business relations with affiliated host institutions and service providers across the different areas of business;Liaising with various agencies for housing and travel, working with senior staff members at the various Universities, researching, planning and arranging activities and excursions, cultural events and… Show more I was responsible for all aspects of the program from design, planning and implementation of the programs. Over the six programs I directed I was able to create highly successful business relations with affiliated host institutions and service providers across the different areas of business;Liaising with various agencies for housing and travel, working with senior staff members at the various Universities, researching, planning and arranging activities and excursions, cultural events and tours. The day to day tasks for running the program included high level customer service for the students on issues related to academics, cross-cultural information, personal problems, culture shock, heath and safety. I was also on call 24h/day to deal with Emergency situations with doctors, hospitals, police and consulates. Show less

    • United States
    • Semiconductors
    • 100 - 200 Employee
    • Account Manager
      • Jun 2003 - Feb 2004

      Barcelona Area, Spain New business development and account management for commodity trading. Specialized in trading precious metal via leveraged finance. In this role I began my journey into understanding Economics and learning the relationship with commodities and economic factors.

    • Database Administrator
      • Jan 2002 - May 2003

      Thorne UK Head office Working on the database marketing team I was responsible for writing database segmentation models and providing data segments to enable communications in many formates to support both sales and service campaigns for all 130 dealerships within the group. By working individually with the UK Brand Managers of 9 manufactures I was co-ordinating and implementing campaigns accross over 100 car and 30 motorcycle dealerships throughout the UK. I undertook a week course in London at the… Show more Working on the database marketing team I was responsible for writing database segmentation models and providing data segments to enable communications in many formates to support both sales and service campaigns for all 130 dealerships within the group. By working individually with the UK Brand Managers of 9 manufactures I was co-ordinating and implementing campaigns accross over 100 car and 30 motorcycle dealerships throughout the UK. I undertook a week course in London at the Identex head office where training on the database was given as well as ongoing training to allow more complex models to be incorperated. I also delt with co-ordination with design teams, print production, telemarketing departments to provide promotional materials or call lists. I was also involved in event promotions at the dealerships and I undertook various customer research projects by holding focus groups and doing questionnairs at the events to provide customer feed back for managment. I trainned and received my Class A motorcycle licence whilst working for the company. Show less

Education

  • European Tech School
    Blockchain Executive Program, Information Technology
    2022 - 2022
  • Seeway - Escuela de Diseño, Animación, Comunicación Digital y Fotografía
    Advanced Google Analitics, Martking Analysis
    2016 - 2017
  • Chartered Institute of Marketing
    Associate’s Degree
    1997 - 1999
  • Royal Yaghting Association (RYA) Barcelona
    Day Skipper Sailing + Advanced Power Boat, RYA
    2011 - 2012
  • SSi Dive
    Open Water, Diving
    2020 -

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