Richard Cadena
VP, Member Experience at Frontwave Credit Union- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Dave Weiant
Richard is respected as a leader by management and his direct reports. He projects a quiet confidence and sense of achomplishment, that makes his staff want to achieve. As my manager and mentor, I enjoyed working for him because it never seemed like work. He made us all part of the team, pulling in one direction, highly motivated toward the common goal.
Dave Weiant
Richard is respected as a leader by management and his direct reports. He projects a quiet confidence and sense of achomplishment, that makes his staff want to achieve. As my manager and mentor, I enjoyed working for him because it never seemed like work. He made us all part of the team, pulling in one direction, highly motivated toward the common goal.
Dave Weiant
Richard is respected as a leader by management and his direct reports. He projects a quiet confidence and sense of achomplishment, that makes his staff want to achieve. As my manager and mentor, I enjoyed working for him because it never seemed like work. He made us all part of the team, pulling in one direction, highly motivated toward the common goal.
Dave Weiant
Richard is respected as a leader by management and his direct reports. He projects a quiet confidence and sense of achomplishment, that makes his staff want to achieve. As my manager and mentor, I enjoyed working for him because it never seemed like work. He made us all part of the team, pulling in one direction, highly motivated toward the common goal.
Credentials
-
Certificate in Sales Management
American Institute Of Banking
Experience
-
Frontwave Credit Union
-
United States
-
Financial Services
-
1 - 100 Employee
-
VP, Member Experience
-
Sep 2022 - Present
-
-
-
Firefighters First Credit Union
-
United States
-
Financial Services
-
100 - 200 Employee
-
Director, Regional Offices
-
Jun 2018 - Sep 2022
-
-
-
First Entertainment Credit Union
-
Banking
-
100 - 200 Employee
-
VP, Branches
-
Nov 2014 - Feb 2018
Directed a 76-person team and increased market share with a focus on providing superior member experience to positively influence the impact on Voice of the Member and Net Promoter Score. Primary focus on growing consumer and mortgage loans, active checking (new accounts), and digital banking. Oversight of branch network, business services, and executive services team. Expertise in providing insights regarding products, rates, industry/market trends, the competitive landscape, staffing, and training. Show less
-
-
-
Kinecta Federal Credit Union
-
United States
-
Financial Services
-
500 - 600 Employee
-
Director, Retail Services
-
Sep 2010 - Nov 2014
Supervised a 90-person team and managed all aspects of retail branch management for all member service locations within Los Angeles, Ventura, and Santa Barbara counties; including branch operations, shares and membership/client acquisition. Supervised a 90-person team and managed all aspects of retail branch management for all member service locations within Los Angeles, Ventura, and Santa Barbara counties; including branch operations, shares and membership/client acquisition.
-
-
-
Vineyard Bank
-
Banking
-
1 - 100 Employee
-
SVP, Chief Marketing Officer 2007-2009 | SVP, Chief Community Banking Officer, 2000 – 2007
-
2000 - Feb 2009
SVP, Chief Marketing Officer, 2007 – 2009 Rebuilt a 5-person marketing team to perform sales and marketing operations and created marketing campaigns and promotional marketing collateral based on market segmentation to facilitate organizational growth and company brand development. SVP, Chief Marketing Officer, 2007 – 2009 Rebuilt a 5-person marketing team to perform sales and marketing operations and created marketing campaigns and promotional marketing collateral based on market segmentation to facilitate organizational growth and company brand development.
-
-
-
Imperial Bank, N.A.
-
Greater Los Angeles Area
-
AVP, Marketing and Public Relations Officer
-
Jul 1999 - Nov 2000
Designed and executed marketing/PR campaigns for 4 key divisions with $5M in annual marketing budget. ►Increased response rate of SBA Department’s national direct mail campaigns from 3% to 8% by interviewing department head to gain insight on key targeted industries. ►Led initiative to increase branding of Venture Funding Group in Silicon Valley, completing projects under budget and in record time. ►Identified publications for advertising and developed 4-color spreads for Time, Fast Company, and other magazine publications. Show less
-
-
-
Hawthorne Savings & Loan
-
Greater Los Angeles Area
-
AVP, Product Manager
-
1993 - 1999
Recruited to assist in turning around a struggling retail banking division to increase the company’s footprint throughout Southern California banking landscape and achieve exponential deposit growth. Recruited to assist in turning around a struggling retail banking division to increase the company’s footprint throughout Southern California banking landscape and achieve exponential deposit growth.
-
-
Education
-
1993 - 1997
University of Redlands
Bachelor of Science, Business and Management
Community
