Marketing Manager

• Oct 2023 - Present

Founder | PPC & Digital Strategist | Digital Analyst|

• Jan 2023 - Present

Relied on marketing trends, data, industry and Keyword research in coming up with compelling content which served the interest of the target audience as part of the overall content marketing strategy development. Developed Demand generation marketing strategies by relying on market research and data leading to over 30% increase in lead generation and conversion rates. Advised clients on seamless GA4 implementation and improved tracking capabilities. Acted as the Subject Matter Expert… Show more Relied on marketing trends, data, industry and Keyword research in coming up with compelling content which served the interest of the target audience as part of the overall content marketing strategy development. Developed Demand generation marketing strategies by relying on market research and data leading to over 30% increase in lead generation and conversion rates. Advised clients on seamless GA4 implementation and improved tracking capabilities. Acted as the Subject Matter Expert (SME) on the Google Platform, including Google Analytics, GTM, Google Search Console, and Google Data Studio. Developed and executed multimillion-dollar digital campaigns (PPC/SEM) across multichannel platforms like Google (Search, Video & Display), achieving between 20% to 40% increase in ROAS & ROI on marketing budgets. Planned and executed successful LinkedIn campaigns, resulting in significant lead generation achieving between 30-50% in ROAS Conducted daily campaign management, optimization, and keyword research. Show less Relied on marketing trends, data, industry and Keyword research in coming up with compelling content which served the interest of the target audience as part of the overall content marketing strategy development. Developed Demand generation marketing strategies by relying on market research and data leading to over 30% increase in lead generation and conversion rates. Advised clients on seamless GA4 implementation and improved tracking capabilities. Acted as the Subject Matter Expert… Show more Relied on marketing trends, data, industry and Keyword research in coming up with compelling content which served the interest of the target audience as part of the overall content marketing strategy development. Developed Demand generation marketing strategies by relying on market research and data leading to over 30% increase in lead generation and conversion rates. Advised clients on seamless GA4 implementation and improved tracking capabilities. Acted as the Subject Matter Expert (SME) on the Google Platform, including Google Analytics, GTM, Google Search Console, and Google Data Studio. Developed and executed multimillion-dollar digital campaigns (PPC/SEM) across multichannel platforms like Google (Search, Video & Display), achieving between 20% to 40% increase in ROAS & ROI on marketing budgets. Planned and executed successful LinkedIn campaigns, resulting in significant lead generation achieving between 30-50% in ROAS Conducted daily campaign management, optimization, and keyword research. Show less

Founder & Social Media Marketing Instructor

• Jan 2016 - Oct 2023

Designed and offered tuition on Digital and Social Media Marketing related courses to professionals, SME owners and individuals who aspired to learn about Social Media and Digital Marketing Designed and offered tuition on Digital and Social Media Marketing related courses to professionals, SME owners and individuals who aspired to learn about Social Media and Digital Marketing

Digital Optimization Strategist

• May 2022 - Nov 2022

Served as a subject matter expert in the workspace on platforms including web analytics implementations ( Google Analytics, Google Tag Manager), Google Search Console and Looker Studio by providing technical advice & status updates on gaps in existing GA implementations leading my agency to deliver on its services and promise to clients(high level client support) through meetings leading to about 100% client retention.  Worked with cross functional teams in developing analytics… Show more Served as a subject matter expert in the workspace on platforms including web analytics implementations ( Google Analytics, Google Tag Manager), Google Search Console and Looker Studio by providing technical advice & status updates on gaps in existing GA implementations leading my agency to deliver on its services and promise to clients(high level client support) through meetings leading to about 100% client retention.  Worked with cross functional teams in developing analytics data measurement plans & accuracy of reporting datasets based on goals, KPIs & benchmarks & applied various tracking codes on different websites which helped client tracking data needs  Led & implemented data configuration, educated and troubleshooted both UA & GA4 properties of clients, which helped in meeting the various web analytics needs.  Conducted A/B tests and identified best performing features and implemented best practices leading to between 20% to 35% increase in conversions in most cases for clients.  Analyzed & interpreted data, generated reports related to marketing activities into engaging storytelling and pitched actionable strategies, results, and insights to a wide variety of clients, stakeholders and senior management both remotely and in person which helped in identifying the biggest areas for improvement in campaign and web strategies.  Created dashboards, reports and visualizations on reoccurring basis which helped in providing insights to clients aiding them in decision making and investing in best marketing strategies.  Conducted SEO audits on websites generating a lot of prioritised list for optimisation and implementation leading to improved website ranking in the long term. Show less Served as a subject matter expert in the workspace on platforms including web analytics implementations ( Google Analytics, Google Tag Manager), Google Search Console and Looker Studio by providing technical advice & status updates on gaps in existing GA implementations leading my agency to deliver on its services and promise to clients(high level client support) through meetings leading to about 100% client retention.  Worked with cross functional teams in developing analytics… Show more Served as a subject matter expert in the workspace on platforms including web analytics implementations ( Google Analytics, Google Tag Manager), Google Search Console and Looker Studio by providing technical advice & status updates on gaps in existing GA implementations leading my agency to deliver on its services and promise to clients(high level client support) through meetings leading to about 100% client retention.  Worked with cross functional teams in developing analytics data measurement plans & accuracy of reporting datasets based on goals, KPIs & benchmarks & applied various tracking codes on different websites which helped client tracking data needs  Led & implemented data configuration, educated and troubleshooted both UA & GA4 properties of clients, which helped in meeting the various web analytics needs.  Conducted A/B tests and identified best performing features and implemented best practices leading to between 20% to 35% increase in conversions in most cases for clients.  Analyzed & interpreted data, generated reports related to marketing activities into engaging storytelling and pitched actionable strategies, results, and insights to a wide variety of clients, stakeholders and senior management both remotely and in person which helped in identifying the biggest areas for improvement in campaign and web strategies.  Created dashboards, reports and visualizations on reoccurring basis which helped in providing insights to clients aiding them in decision making and investing in best marketing strategies.  Conducted SEO audits on websites generating a lot of prioritised list for optimisation and implementation leading to improved website ranking in the long term. Show less

Marketing Specialist

• Mar 2021 - Jan 2022

 Designed, executed and optimized paid acquisition (social marketing campaigns on Facebook, LinkedIn, and Instagram) leading to brand awareness, about 30% increase in the follower base and 10% increase in engagement organically.  Planned, co-designed, scheduled Social Media posts and executed several campaigns which aligned with our marketing goals and audience on various platforms using graphics and research tools, including Google Analytics, Answer the Public, Hashtagify me… Show more  Designed, executed and optimized paid acquisition (social marketing campaigns on Facebook, LinkedIn, and Instagram) leading to brand awareness, about 30% increase in the follower base and 10% increase in engagement organically.  Planned, co-designed, scheduled Social Media posts and executed several campaigns which aligned with our marketing goals and audience on various platforms using graphics and research tools, including Google Analytics, Answer the Public, Hashtagify me, Canva, Adobe spark leading to a 25% increase in engagements on our social channels  Performed Keyword research and conducted optimizations on the company’s YouTube channel and Website using standard SEO practices, which reduced the bounce rate and improved the ease of navigation on the website.  Mapped out KPIs by using business goals and tracked these performance against KPIs using various analytics platforms including Google Analytics, Facebook Manager, and Social Pilot among others.  Collaborated with the PR team to work on contents that resonated with the company’s brand for scheduling on our social media posts Show less  Designed, executed and optimized paid acquisition (social marketing campaigns on Facebook, LinkedIn, and Instagram) leading to brand awareness, about 30% increase in the follower base and 10% increase in engagement organically.  Planned, co-designed, scheduled Social Media posts and executed several campaigns which aligned with our marketing goals and audience on various platforms using graphics and research tools, including Google Analytics, Answer the Public, Hashtagify me… Show more  Designed, executed and optimized paid acquisition (social marketing campaigns on Facebook, LinkedIn, and Instagram) leading to brand awareness, about 30% increase in the follower base and 10% increase in engagement organically.  Planned, co-designed, scheduled Social Media posts and executed several campaigns which aligned with our marketing goals and audience on various platforms using graphics and research tools, including Google Analytics, Answer the Public, Hashtagify me, Canva, Adobe spark leading to a 25% increase in engagements on our social channels  Performed Keyword research and conducted optimizations on the company’s YouTube channel and Website using standard SEO practices, which reduced the bounce rate and improved the ease of navigation on the website.  Mapped out KPIs by using business goals and tracked these performance against KPIs using various analytics platforms including Google Analytics, Facebook Manager, and Social Pilot among others.  Collaborated with the PR team to work on contents that resonated with the company’s brand for scheduling on our social media posts Show less

Marketing Data Analyst

• Jan 2018 - Feb 2021

Extracted, scrapped and analyzed large and complex datasets from multiple source on active users of our mobile app and generated insights and reports using advanced statistical and visualization tools which helped in designing content that satisfied customer needs jumping our app downloads twice while reducing program dropout rate using Python, Excel, Power Bi and Tableau.  Tested hypothesis, conducted A/B multivariate tests and recommended strategies for implementation to… Show more Extracted, scrapped and analyzed large and complex datasets from multiple source on active users of our mobile app and generated insights and reports using advanced statistical and visualization tools which helped in designing content that satisfied customer needs jumping our app downloads twice while reducing program dropout rate using Python, Excel, Power Bi and Tableau.  Tested hypothesis, conducted A/B multivariate tests and recommended strategies for implementation to stakeholders.  Mapped client data flow to create models for database development  Leveraged on SQL to build data warehouse  Identified key strategic marketing opportunities for the company by relying on marketing analytics, insights and company goals which helped the company in resorting to the best marketing and promotional strategies rather than investing broadly in campaigns without actual results.  Designed a system for conducting both online and traditional surveys and used the results in generating forecasts during the company’s biweekly meetings with managers and executives  Relied on data and industry trends to design new intelligence based marketing strategies while striving to improve customer base and performance by 35% in the last three years.  Collaborated with other stakeholders on defining project scope, requirements and resources Show less Extracted, scrapped and analyzed large and complex datasets from multiple source on active users of our mobile app and generated insights and reports using advanced statistical and visualization tools which helped in designing content that satisfied customer needs jumping our app downloads twice while reducing program dropout rate using Python, Excel, Power Bi and Tableau.  Tested hypothesis, conducted A/B multivariate tests and recommended strategies for implementation to… Show more Extracted, scrapped and analyzed large and complex datasets from multiple source on active users of our mobile app and generated insights and reports using advanced statistical and visualization tools which helped in designing content that satisfied customer needs jumping our app downloads twice while reducing program dropout rate using Python, Excel, Power Bi and Tableau.  Tested hypothesis, conducted A/B multivariate tests and recommended strategies for implementation to stakeholders.  Mapped client data flow to create models for database development  Leveraged on SQL to build data warehouse  Identified key strategic marketing opportunities for the company by relying on marketing analytics, insights and company goals which helped the company in resorting to the best marketing and promotional strategies rather than investing broadly in campaigns without actual results.  Designed a system for conducting both online and traditional surveys and used the results in generating forecasts during the company’s biweekly meetings with managers and executives  Relied on data and industry trends to design new intelligence based marketing strategies while striving to improve customer base and performance by 35% in the last three years.  Collaborated with other stakeholders on defining project scope, requirements and resources Show less

Head of Paid Media & Marketing

• Mar 2013 - Feb 2018

● Designed and implemented both online and traditional marketing, sales and operational strategies which optimized the organization’s performance in terms of growing the customer base whiles retaining the existing ones (Customer acquisition, growth and retention) ● Established a customer feedback channel for collecting data which aided in the improvement of our business operations using questionnaires, online survey portals, customer review channels on Facebook and follow up… Show more ● Designed and implemented both online and traditional marketing, sales and operational strategies which optimized the organization’s performance in terms of growing the customer base whiles retaining the existing ones (Customer acquisition, growth and retention) ● Established a customer feedback channel for collecting data which aided in the improvement of our business operations using questionnaires, online survey portals, customer review channels on Facebook and follow up phone calls. ● Curated, created &posted content regularly for both website and social media pages including Facebook and Instagram using google trends, answer the public, Hootsuite, Canva , Pablo CMS ● Set up & managed digital marketing campaigns with effective results (lead generation) ● Generated and Interpreted analytical reports for re-strategizing using Google Analytics, Facebook and Instagram Insights. ● Secured and explored sales opportunities and partnerships for company profitability by scouting for potential partners and selling the company to clients.

Adminstrator & Head of Marketing

• Mar 2013 - Feb 2018

Designed and implemented both online and traditional marketing, sales and operational strategies which optimized the organization’s performance in terms of growing the customer base whiles retaining the existing ones (Customer acquisition, growth and retention) Established a customer feedback channel for collecting data which aided in the improvement of our business operations using questionnaires, online survey portals, customer review channels on Facebook and follow up phone… Show more Designed and implemented both online and traditional marketing, sales and operational strategies which optimized the organization’s performance in terms of growing the customer base whiles retaining the existing ones (Customer acquisition, growth and retention) Established a customer feedback channel for collecting data which aided in the improvement of our business operations using questionnaires, online survey portals, customer review channels on Facebook and follow up phone calls. Curated, created &posted content regularly for both website (using wordpress) and social media pages including Facebook and Instagram using google trends, answer the public, Hootsuite, Canva , Pablo CMS Set up & managed digital marketing campaigns with effective results (lead generation) Generated and Interpreted analytical reports for re-strategizing using Google Analytics, Facebook and Instagram Insights. Initiated various systems (cashless payment options) including mobile money and USSD transfers for receiving money from customers thereby improving cashless transactions. Secured and explored sales opportunities and partnerships for company profitability by scouting for potential partners and selling the company to clients.