Digital Account Director

• Dec 2022 - Present

As a Digital Account Director I work closely with the Business Director to manage and grow existing client relationships, as well as delivering company growth through assisting with new business projects. My role sees me being data focussed, in order to deliver solutions to clients through digital media. I oversee a team of 6-7 people and ensure that they are knowledgeable and effective in their roles by helping them prioritise their task and ensure they are fully briefed with tasks in hand. I assist with the team expand their working knowledge of media implementation to guide them in best practice where needed. Currently we are missing an Account Manager in the team so I take on these responsibilities to make sure that deadlines are managed, and media is delivered as planned. I work with several media owners and tech providers to ensure we are utilising the best strategies and deployment of media budget that gives us the greatest return on investment for our clients. It's part of my role to be knowledgeable and up to date about new and emerging technologies to stay on the cutting edge of media planning and delivery.Key ResponsibilitiesTeam• People management; team morale• Time management; workload priorities• PDRs/PDPs from AD Downwards• Feed into senior management & HR on the teamClients, Planning & Forecasting•Relationship management•Digital Media Strategy (not a siloed channel view)•Oversee strategic planning•Input into agency planning/forecasting/commercialsPlatforms & Tech •Smart use of the media & tech to drive results for our clients Audience & Competitor•Ambassador of insight, promoting ideas and directing audience insight and tools Show less

Digital Account Manager

• Jan 2022 - Dec 2022

Digital Planner

• Jun 2021 - Jan 2022

Account Manager

• Jan 2020 - Jun 2021

After 2 years of working at Transmission I was delighted to accept the promotion from Senior Account Executive to Account Manager within the Media Team.As well as continuing my skills and responsibilities with planning/buying media across digital, print & outdoor, campaign management across multiple clients and liaising with internal teams (Client Services, Social, Analytics, Finance, Management etc) on all aspects of media programmes; responsibility has increased heavily with client management/satisfactions and internal finance processes (projections and actuals). As well as supporting my Account Director, I am assisting the learning and growth of an Account executive in my direct team, including them on several of the campaigns that we run.Even with this increased responsibility I am still proactive in working in a positive and friendly manner. I always want to be approachable to my colleagues and clients, be credible and trusted in the areas i work and have a drive to deliver high performing successful campaigns for the clients. Show less

Senior Account Executive

• Jan 2019 - Jan 2020

Transmission, formerly known as Pulse, is my first role after graduating from university. I started here as a Media Executive and after a year was promoted to a Senior Media Executive. As part of the Media Team my daily responsibilities include supporting the account management team across multiple clients, developing and executing integrated digital marketing and content strategies. I work regularly with internal teams such as Social, Client Services, Content and design to coordinate and deliver successful marketing programs. As well as briefing, planning and activating marketing programs, i am exposed to regular client communication, be it directly face-to-face, weekly status calls and email where i share my opinions, recommendations and analysis on marketing programs. I have developed skills in time management, negotiation, financial tracking, project management and the ability to present detailed reports, plans or ideas verbally to my team or to the clients. I enjoy the lively, fun and bustling working atmosphere where there is room for creative freedom but also the drive to produce detailed and well executed projects. Working at Transmission has introduced new skills in digital marketing, inbound marketing, lead generation, ABM, PPC, programmatic and may other areas. Show less

Media Account Executive

• Jan 2018 - Jan 2019

Front of house (bartender, waiter)

• Apr 2012 - Oct 2017

The foundation of my professional skill development. The Durham Ox is an award winning traditional pub that specialize in serving the very best of local cuisine and also stocking a huge range of fine wines and local cask ales. This organisation strive to offer a friendly and efficient service for all their guests. Over my time here i have had the opportunity to hold many responsibilities from section leader and bar-tendering to event/wedding staff. My team working and communications skills have developed with the high-paced, demanding shifts the Durham Ox offers as well as the high level of customer interaction. This job taught me how to be versatile in the workplace but still focusing on customer service. I have had to deal with different scenarios including unsatisfied customers where i had to analyse the issue and resolve it. My day-to-day job roles would include social media management, event management, bar management, cellar management, pre-service set up, cleaning, building lock down and general customer interaction. With this company being a family owned business it gave me a great insight into all operations of running a small business and how they can develop and grow. Show less

Undergraduate Consultancy Project

• Sep 2016 - May 2017

As part of my final year studies at Northumbria University, i took part in the 'Undergraduate Consultancy Project.' This is an alternative option to the traditional undergraduate dissertation that you are required to take in your final year. This is part of Newcastle Business School’s drive to improve graduate employability by enhancing personal and professional development. The UGC programme involves helping real organisations with real life problems they are facing in their business environment. I was linked with 'The Healthcare Holiday', a UK based online portal with a global audience specifically in the health and wellness tourism market. This company provide resources in terms of information on travel and health news, advisories, innovations and developments from all corners of the globe. The client had issues with implementing a marketing strategy to attract web traffic and also to increase consumer interaction through social media. As part of a team we had to conduct primary and secondary research into the market [competitors, size, product/service rang], the company itself and also consumer behaviour within this market. My responsibilities included social media management [content update, interaction activities etc], secondary research analysis, the creation and distribution of a primary research survey, creative mind mapping to offer possible solutions to issues and finally constant communication between the client an our team to maintain a positive relationship and satisfaction on her behalf. I have improved my team working skills, organisational and communication skills with team members and the client on a professional level. Show less

Intern - Marekting

• Sep 2015 - Dec 2015

A short internship as part of my study abroad programme with Northumbria University. I worked 12 hours per week in a small team of 6. I had one main objective and that was to focus on the hotels personal Instagram page (explained further down) I would spend most of my time on the assigned project as well as following and observing the marketing team on their duties. Instagram Project Goal - Increase the awareness of Novotel Ambassador Daegu on the social platform Instagram. Objective - +300 new followers, average like score of 15 per post. Methods - Interaction with customers, to hold an event (competition) Show less