Experience

enParadigm

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Consultant

  • Aug 2022 - Present



Cornerstone Venture Partners Fund (CSVP Fund)

• India
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Brand Strategy Consultant

  • May 2022 - Present



Palava City

• Real Estate

• Content Consultant

  • Aug 2021 - Present



The Shri Ram Universal School

• India
• Primary and Secondary Education
• 1 - 100 Employee

• Marketing Communications Specialist

  • May 2020 - Present

  Associated in capacity of a consultant and responsible for strategic planning and execution of marketing and communication activities (PR / Social Media / Events) for the school based in Palava. Liaise with the school principal and board to structure and implement the marketing communication mandate. Associated in capacity of a consultant and responsible for strategic planning and execution of marketing and communication activities (PR / Social Media / Events) for the school based in Palava. Liaise with the school principal and board to structure and implement the marketing communication mandate.



Corvuss American Academy

• India
• Primary and Secondary Education
• 1 - 100 Employee

• Brand Marketing Consultant

  • Jan 2022 - Jul 2022

  Associated in capacity of a brand marketing consultant, responsible for strategic planning and execution of marketing and communication activities (Social Media / Digital Marketing / Brand Partnerships) for this international school based in Karjat. Associated in capacity of a brand marketing consultant, responsible for strategic planning and execution of marketing and communication activities (Social Media / Digital Marketing / Brand Partnerships) for this international school based in Karjat.



Poocho

• India
• Research Services
• 1 - 100 Employee

• Communications Lead

  • Dec 2020 - Jun 2022

  Led digital marketing: social media, email marketing and paid campaigns. 1. Content strategy: Develop new social media and website content strategies based on branding/communication goals. 2. Social media Ads: Develop paid ad campaigns and manage them for analytics purposes. 3. Market research: Monitor competitors and industry space. 4. Process docs: Create SOPs for marketing/branding initiatives 5. Social media Strategy and Management: inclusive of community engagement Led digital marketing: social media, email marketing and paid campaigns. 1. Content strategy: Develop new social media and website content strategies based on branding/communication goals. 2. Social media Ads: Develop paid ad campaigns and manage them for analytics purposes. 3. Market research: Monitor competitors and industry space. 4. Process docs: Create SOPs for marketing/branding initiatives 5. Social media Strategy and Management: inclusive of community engagement



Lodha World School - India

• Education Administration Programs
• 1 - 100 Employee

• Marketing Communications Specialist

  • May 2020 - Jun 2022

  Associated in capacity of a consultant and responsible for strategic planning and execution of marketing and communication activities (PR / Social Media / Events) for three schools across Palava, Lakeshore Greens and Thane. Liaise with the school principals and board to structure and implement the marketing communication mandate. Associated in capacity of a consultant and responsible for strategic planning and execution of marketing and communication activities (PR / Social Media / Events) for three schools across Palava, Lakeshore Greens and Thane. Liaise with the school principals and board to structure and implement the marketing communication mandate.



Spree

• India
• Design Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jul 2020 - Apr 2021

  Associated in capacity of a consultant for strategic planning of marketing and communication activities (PR / Social Media / Events / Brand Alliances) for this floral design studio and event design team. Liaising with external agencies for execution of the communication mandate. Associated in capacity of a consultant for strategic planning of marketing and communication activities (PR / Social Media / Events / Brand Alliances) for this floral design studio and event design team. Liaising with external agencies for execution of the communication mandate.



ROYAL WESTERN INDIA TURF CLUB LIMITED

• India
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Communications Consultant

  • Dec 2019 - Dec 2020

  Responsible for strategic planning of marketing and communication activities (PR / Social Media / Events / Brand Alliances) for racing and club related activities and events in Mumbai (Mahalaxmi Racecourse) and Pune (Pune Racecourse). Liaised with external agencies for execution of the communication mandate. Responsible for strategic planning of marketing and communication activities (PR / Social Media / Events / Brand Alliances) for racing and club related activities and events in Mumbai (Mahalaxmi Racecourse) and Pune (Pune Racecourse). Liaised with external agencies for execution of the communication mandate.



Rotary Club Of Bombay

• India
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Consultant

  • May 2020 - Jun 2020

  Led the marketing activities for The Rotary Club of Mumbai Queen’s Necklace to create awareness of their ‘Feed All In Need’ campaign that provided over 1 crore meals, inclusive of food grain kits, to the underprivileged across Mumbai. This campaign was launched to fight the battle of hunger in the Covid-19 pandemic. Led the marketing activities for The Rotary Club of Mumbai Queen’s Necklace to create awareness of their ‘Feed All In Need’ campaign that provided over 1 crore meals, inclusive of food grain kits, to the underprivileged across Mumbai. This campaign was launched to fight the battle of hunger in the Covid-19 pandemic.



SportzConsult

• Brand Marketing Consultant

  • Dec 2019 - Mar 2020

  Managed the strategy for brand communication and execution of digital marketing for the Road Safety World Series. Liaised with external agencies such as Ogilvy, Group M, Adfactors to make the first season of the league a success! The league has been suspended until later this year due to the global Covid-19 pandemic. Managed the strategy for brand communication and execution of digital marketing for the Road Safety World Series. Liaised with external agencies such as Ogilvy, Group M, Adfactors to make the first season of the league a success! The league has been suspended until later this year due to the global Covid-19 pandemic.



Sardargarh Heritage Hotel

• Hospitality
• 1 - 100 Employee

• Marketing Consultant

  • Apr 2019 - Mar 2020

  Liaising with the founder to define brand identity. Building marketing assets - website / social media platforms / brand collaterals with liaison with external partners. Ideating and implementing marketing communication strategies by availing various avenues - brand collaborations / PR / digital marketing / curated events and others. Liaising with the founder to define brand identity. Building marketing assets - website / social media platforms / brand collaterals with liaison with external partners. Ideating and implementing marketing communication strategies by availing various avenues - brand collaborations / PR / digital marketing / curated events and others.



Hindustan Pencils Pvt. Ltd.

• India
• Manufacturing
• 100 - 200 Employee

• Social Media & PR Consultant

  • Nov 2018 - Mar 2020

  Liaised with internal and external stake holders on building the digital assets - social media and content marketing - for the brand. Worked with the director on improving brand engagement by availing of various marketing communication avenues - special projects, content & digital marketing and others. Liaised with internal and external stake holders on building the digital assets - social media and content marketing - for the brand. Worked with the director on improving brand engagement by availing of various marketing communication avenues - special projects, content & digital marketing and others.



Mumbai Rockets (Premiere Badminton League 2020)

• Marketing Communications Consultant

  • Dec 2019 - Feb 2020

  Strategised and managed marketing activities, social media and PR for the Mumbai Rockets team for the Premiere Badminton League 2020. Liaised with external agencies for planning on-ground marketing activities during the league. Strategised and managed marketing activities, social media and PR for the Mumbai Rockets team for the Premiere Badminton League 2020. Liaised with external agencies for planning on-ground marketing activities during the league.



Mumbai Rockets (Premiere Badminton League 2018)

• Marketing & Public Relations Consultant

  • Dec 2018 - May 2019

  Managed marketing activities, social media and PR for the Mumbai Rockets team for the Premiere Badminton League 2018. Liaised with external agencies and executed onground marketing activities during the league. Managed marketing activities, social media and PR for the Mumbai Rockets team for the Premiere Badminton League 2018. Liaised with external agencies and executed onground marketing activities during the league.



Bayside Sports (India) Pvt. Ltd.

• India
• Spectator Sports
• 1 - 100 Employee

• Marketing Consultant

  • Nov 2017 - Nov 2018

  Liaised with the founders to define their marketing communication strategies, implement brand guidelines and strengthen their internal team resources. Engaged in strategic marketing alliances. Lead all aspects of brand marketing (social media / digital / content / direct marketing / experiential ) for this sports management company that endeavours to build an amateur sports community across India by honing young talent and having the old return to sports. Liaised with the founders to define their marketing communication strategies, implement brand guidelines and strengthen their internal team resources. Engaged in strategic marketing alliances. Lead all aspects of brand marketing (social media / digital / content / direct marketing / experiential ) for this sports management company that endeavours to build an amateur sports community across India by honing young talent and having the old return to sports.



Lodha

• India
• Real Estate
• 700 & Above Employee

• Integrated Marketing Communications Manager - Palava| Community Manager | Digital Maketing

  • Feb 2016 - Oct 2017

  - Managing City Marketing Communications for Palava, the first Greenfield smart city project by the group. - Managing content strategy and management of brand assets - website, e-portal, iOS & Andriod app, blog and quarterly newspaper - Managing Social Media Marketing across Facebook, Twitter, Instagram, YouTube - Managing Digital Marketing for the e-portal and website - Liaising with internal & external agencies for Public Relations, Social Media and Marketing collateral such as posters, standees, flyers, e-mailer and others - Liaising with internal and external Digital resources for management of the website, e-portal & app - Leading the creative thought for city marketing campaigns - Overseeing content management for Email Marketing, Mobile Marketing and print collateral - Working closely with internal and external brand stakeholders and the CEO office.



Hilton Shillim Estate Retreat & Spa

• Mumbai Area, India

• Marketing Communications Manager

  • Oct 2015 - Feb 2016

  Responsible for Marketing, PR and Communication activities for Hilton Shillim Estate Retreat & Spa in Shillim. Responsible for Marketing, PR and Communication activities for Hilton Shillim Estate Retreat & Spa in Shillim.



Condé Nast India

• India
• Book and Periodical Publishing
• 200 - 300 Employee

• Brand Solutions Project

  • Aug 2015 - Sep 2015

  Assisted the Vogue team in providing 360 degree solutions for brand partners and helped renew the approach towards client engagement to generate revenue across the print, digital and events medium. Assisted the Vogue team in providing 360 degree solutions for brand partners and helped renew the approach towards client engagement to generate revenue across the print, digital and events medium.



Rolex, India

• Mumbai

• PR & Marketing

  • Feb 2012 - Jul 2015

  Responsible for: - Conceptualizing and implementing marketing and public relations activities in India - Strengthening media relations in print, digital and broadcast mediums - Strategizing and managing media planning to enhance brand positioning - Responsible for building brand associations to enhance brand image - Responsible for organizing events in the field of business, literature, sports, art, music and others - Collating and managing data related to media and guest profiles - Managing visual merchandizing and events for Pan India retailer network



Oberoi Hotels & Resorts

• India
• Hospitality
• 700 & Above Employee

• Assistant Manager - Communications

  • Apr 2011 - Jan 2012

  Conceptualized, implemented, and managed Communication activities for The Oberoi, Mumbai and Trident, Nariman Point, Mumbai. Undertook responsibility of media relations, public relations, content developement, research and database management. Assisted with brand associations, social and cultural events and media planning.

• Communications Executive

  • May 2010 - Mar 2011

• Communications Supervisor

  • Jul 2007 - Apr 2010



TV Today

• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Reporter

  • Apr 2006 - May 2006

  May 2005 & April 2006 Aaj Tak, TV Today Network, Mumbai During the one month internship training period each year, learnt the professional and technical aspects of Journalism. Covered stories related to Civic, Crime, Feature, Sports and Entertainment beats with an assigned camera unit. Understood principles of reporting, editing techniques and script writing and the basic usage of the camera. Basic knowledge of PCR operations, functioning of studio equipments, OB vans. Enhanced my understanding of the subject and complemented my classroom learning.