Experience

IPG Mediabrands UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Apr 2023 - Present

• Account Manager

  • Jan 2022 - Apr 2023



Oxford Policy Management

• United Kingdom
• International Trade and Development
• 500 - 600 Employee

• Communications Consultant

  • Nov 2020 - Jan 2022

  Lead communication activities for the U.K. Government supported Centre of Excellence for Development Impact and Learning (CEDIL) Programme: Specific responsibilities include: - Raise CEDIL’s profile and emphasise key messages and insights across digital platforms - Manage and optimise CEDIL's website end-to-end. In addition, drive the website re-design project - Set-up, refine and build out social media presence of CEDIL across platforms like Twitter, LinkedIn, Facebook, YouTube - Monitor social media conversations and promote interactions, especially with various CEDIL-funded project teams across locations and other key audiences - Develop and implement customised outreach plans for CEDIL products like CEDIL working papers, fast track studies - Support CEDIL’s Programme Directorate in producing monitoring reports on CEDIL outreach activities, including collecting analytics on downloads, views, event participant numbers and others for reporting - Produce content for email marketing including newsletters, mailers, marketing brochures/flyers for CEDIL projects and products - Support CEDIL’s Research Directorate to market its webinar series on social media channels and list-servs - Support the production of vlogs. Work with external vendors on the production of videos - Support the design and dissemination of CEDIL’s audience surveys - Support publication production: copy-editing, proof-reading, formatting and managing design by external vendors for CEDIL reports and briefs Show less



India Ultimate

• India
• Sports Teams and Clubs
• 1 - 100 Employee

• Chair - Communications Committee

  • Jul 2018 - Dec 2020

  Drive the communication function of the national body for Disc Sports in India. This involves setting-up a team and Committee's priorities for all marketing and communication needs like community engagement, social media marketing, website management, press engagement, content production and editing, among others. The Committee is responsible to design, manage and execute the communication requirements of the Executive Board, and other Committees including Schools, College, National Teams, Competitions, and Grassroots. Show less



Dasra

• India
• Non-profit Organizations
• 100 - 200 Employee

• Team Lead

  • Aug 2017 - Oct 2020

  Build a movement of philanthropy to inspire collective action and drive Dasra’s thought leadership as a trusted and primary conduit of philanthropic advisory. The role demanded a high degree of teamwork across verticals and at different levels at Dasra, and working in close partnership with a senior peer-group on a variety of strategic initiatives. Roles and Responsibilities: - Plan and execute a public relations (PR) strategy for Dasra, and for specific team and initiatives within Dasra that influence public opinion and promote products, ideas, and services - Set and achieve media commitments with to mainstreaming philanthropy in India - Cultivate existing and new contacts within business and industry media for high-level placements in print, broadcast and online media - Organize media roundtables and workshops to sensitise journalists on philanthropy, adolescent priorities and sanitation themes in India - Define internal systems and processes for optimising PR outputs across the organisation - Plan and support Dasra leadership in engaging thought-leaders in the development sector and amplify their opinions, ideas and insights within Dasra’s PR strategy - Draft, create and edit content for press outreach to promote Dasra and its partners across donor, NGO and academia community. This includes press releases, byline articles, keynote presentations and decks for media roundtables - Act a single point of contact for all media engagements and queries - Partner with team members to leverage social media platforms to engage audiences across stakeholders - Support design, execution, and M&E of Social Behaviour Change Communication campaigns for adolescent priorities like Sexual and Reproductive Health Rights - Monitor, analyze and communicate PR outputs on a quarterly basis for all donor reports - Create and support development of communication-related M&E frameworks Show less



Archetype

• United States
• Marketing Services
• 500 - 600 Employee

• Account Manager

  • Apr 2016 - Jul 2017

  Drive a team of four people to deliver on the communication mandate of Housing.com (e-Commerce), Tableau (Data Analytics), Indus OS (Regional Operating Software), Zest Money (Fintech), and Haptik (AI). In addition, generate leads and pitch for new business development. Our team secured a Gold SABRE Asia Pacific in Practice Area Technology (B2B) - Indus OS -World’s first regional operating system in 2017. Drive a team of four people to deliver on the communication mandate of Housing.com (e-Commerce), Tableau (Data Analytics), Indus OS (Regional Operating Software), Zest Money (Fintech), and Haptik (AI). In addition, generate leads and pitch for new business development. Our team secured a Gold SABRE Asia Pacific in Practice Area Technology (B2B) - Indus OS -World’s first regional operating system in 2017.



Independent

• Mumbai

• Independent Marketing Consultant

  • Mar 2015 - Mar 2016

  Work on marketing and communication mandates of small-scale independent entrepreneurs. Work on marketing and communication mandates of small-scale independent entrepreneurs.



Creativeland Asia

• India
• Advertising Services
• 100 - 200 Employee

• Corporate Communications Manager

  • Sep 2012 - Feb 2015

  At Creativeland Asia I better understood marketing and digital PR. Here, I applied skills on a strategic scale, which involved building and managing website content, social media content, drafting company communication materials, spokesperson profiling, advertising and digital campaign PR, readying young talent, assisting HR and marketing teams. It also gave me a new perspective on organizational culture and business-diversification projects. At Creativeland Asia I better understood marketing and digital PR. Here, I applied skills on a strategic scale, which involved building and managing website content, social media content, drafting company communication materials, spokesperson profiling, advertising and digital campaign PR, readying young talent, assisting HR and marketing teams. It also gave me a new perspective on organizational culture and business-diversification projects.



20:20 MEDIA

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Feb 2012 - Jul 2012

  20:20 MSL, an agency that breathes technology, brought me on board to manage a two member team. My team and I were mandated with Teradata (Big Data) and Infor (enterprise software). This involved execution of PR campaigns/plans, actively generating leads for New Business Development (NBD), making strategic decisions for clients and managing client expectations. As part of the NBD team, I led the pitch for Logicserve Group and secured a one year retainer partnership with the company. 20:20 MSL, an agency that breathes technology, brought me on board to manage a two member team. My team and I were mandated with Teradata (Big Data) and Infor (enterprise software). This involved execution of PR campaigns/plans, actively generating leads for New Business Development (NBD), making strategic decisions for clients and managing client expectations. As part of the NBD team, I led the pitch for Logicserve Group and secured a one year retainer partnership with the company.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Associate

  • Jul 2008 - Jan 2012

  It was an exponential growth curve from a learning position to an evolved communication professional. This journey involved undertaking a range of well-defined duties like enabling interactions with people, drafting content, brand planning and management, and new business development. At Ogilvy, a key aspect was understanding the 360-degree communication approach, which allowed me to interact across the global network, coordinate with intra-departments and provide a holistic solution to clients. It was an exponential growth curve from a learning position to an evolved communication professional. This journey involved undertaking a range of well-defined duties like enabling interactions with people, drafting content, brand planning and management, and new business development. At Ogilvy, a key aspect was understanding the 360-degree communication approach, which allowed me to interact across the global network, coordinate with intra-departments and provide a holistic solution to clients.



Join Londis

• Consumer Goods
• 1 - 100 Employee

• Sales Executive

  • Nov 2006 - Mar 2008

  This being the de facto stride in my professional career, I was assigned on-ground to execute a host of tasks including maintain healthy stock balance and staff rota, liaison with suppliers for timely delivery of stock, attend to customer needs, queries & complaints, examine daily cash balance, work on bargain deals to be introduced at the store, upkeep of the store and product placement. By the end of this opportunity, I was a refined retail executive having learned tricks of this trade. This being the de facto stride in my professional career, I was assigned on-ground to execute a host of tasks including maintain healthy stock balance and staff rota, liaison with suppliers for timely delivery of stock, attend to customer needs, queries & complaints, examine daily cash balance, work on bargain deals to be introduced at the store, upkeep of the store and product placement. By the end of this opportunity, I was a refined retail executive having learned tricks of this trade.