Richa Harlalka
Marketing And Public Relations Manager at BRFL Textiles Private Limited (BTPL)- Claim this Profile
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English Professional working proficiency
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Hindi Full professional proficiency
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Marathi Professional working proficiency
Topline Score
Bio
Anshul Mehta
I rarely come across real talents who stand out like Richa !! I had the pleasure of working with Richa for more than a year at Concept Public Relations India Ltd. Richa’s ability to handle luxury real estate projects was unlikely any I’ve seen before. No matter how tense a client meeting, Richa made sure everyone left with a smile. Richa earns my highest recommendation. ✌🏻
Nevin Bhayani
Richa is extremely talented and hardworking. I am so glad to have worked with her during my 2 years' tenure at Gecko Worldwide. She strives to deliver the best of results for her clients and is very particular about keeping herself updated with the latest media trends. Although her major expertise lies in lifestyle, fashion, luxury and travel PR, we were fortunate to have served brands across varied industries (i.e. corporate, startups, logistics, tech). Her down-to-earth nature, ability to stay connected and honesty towards work will surely help her achieve great heights in the PR industry.
Anshul Mehta
I rarely come across real talents who stand out like Richa !! I had the pleasure of working with Richa for more than a year at Concept Public Relations India Ltd. Richa’s ability to handle luxury real estate projects was unlikely any I’ve seen before. No matter how tense a client meeting, Richa made sure everyone left with a smile. Richa earns my highest recommendation. ✌🏻
Nevin Bhayani
Richa is extremely talented and hardworking. I am so glad to have worked with her during my 2 years' tenure at Gecko Worldwide. She strives to deliver the best of results for her clients and is very particular about keeping herself updated with the latest media trends. Although her major expertise lies in lifestyle, fashion, luxury and travel PR, we were fortunate to have served brands across varied industries (i.e. corporate, startups, logistics, tech). Her down-to-earth nature, ability to stay connected and honesty towards work will surely help her achieve great heights in the PR industry.
Anshul Mehta
I rarely come across real talents who stand out like Richa !! I had the pleasure of working with Richa for more than a year at Concept Public Relations India Ltd. Richa’s ability to handle luxury real estate projects was unlikely any I’ve seen before. No matter how tense a client meeting, Richa made sure everyone left with a smile. Richa earns my highest recommendation. ✌🏻
Nevin Bhayani
Richa is extremely talented and hardworking. I am so glad to have worked with her during my 2 years' tenure at Gecko Worldwide. She strives to deliver the best of results for her clients and is very particular about keeping herself updated with the latest media trends. Although her major expertise lies in lifestyle, fashion, luxury and travel PR, we were fortunate to have served brands across varied industries (i.e. corporate, startups, logistics, tech). Her down-to-earth nature, ability to stay connected and honesty towards work will surely help her achieve great heights in the PR industry.
Anshul Mehta
I rarely come across real talents who stand out like Richa !! I had the pleasure of working with Richa for more than a year at Concept Public Relations India Ltd. Richa’s ability to handle luxury real estate projects was unlikely any I’ve seen before. No matter how tense a client meeting, Richa made sure everyone left with a smile. Richa earns my highest recommendation. ✌🏻
Nevin Bhayani
Richa is extremely talented and hardworking. I am so glad to have worked with her during my 2 years' tenure at Gecko Worldwide. She strives to deliver the best of results for her clients and is very particular about keeping herself updated with the latest media trends. Although her major expertise lies in lifestyle, fashion, luxury and travel PR, we were fortunate to have served brands across varied industries (i.e. corporate, startups, logistics, tech). Her down-to-earth nature, ability to stay connected and honesty towards work will surely help her achieve great heights in the PR industry.
Credentials
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PG Diploma in Public Relations
KCCMS KC College
Experience
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BRFL Textiles Private Limited (BTPL)
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Apparel & Fashion
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1 - 100 Employee
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Marketing And Public Relations Manager
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Jun 2021 - Present
Public Relations • Carve a fresh identity of the company distanced from its debt-ridden parent company post-funding • Change the brand perception of premium in-house brands(Linen Vogue la classe’), increase share of voice of the company & spokesperson, position the company’s unique strength & value proposition • Control Information available to the media through one way communication & ensure timely visibility of the spokesperson, company & brand custodians at the right platforms… Show more Public Relations • Carve a fresh identity of the company distanced from its debt-ridden parent company post-funding • Change the brand perception of premium in-house brands(Linen Vogue la classe’), increase share of voice of the company & spokesperson, position the company’s unique strength & value proposition • Control Information available to the media through one way communication & ensure timely visibility of the spokesperson, company & brand custodians at the right platforms • Identifying appropriate agencies to handle the PR & Social Media mandate • Suggest Brand Ambassador for instant brand recall • Ensure maintenance of quality content & timely delivery of agreed deliverables by the agencies • Take charge of various store launch – Bangalore & Ranchi . Identify the right PR agency/stringer . Understand the market & accordingly draft appropriate communication focused on key messaging . Suggest Event Flow, Media Giveaway, appropriate celebrity, etc . Ensure smooth coordination between PR agencies, celebrity managers, event photographer, etc . Manage & overlook the social media campaign Social Media & Website • Create and generate regular content for new social media handles targeting the B2C audience, suppliers, etc • Ensure timely announcement of any Company or Industry development through relevant platforms along with consistent updates about the company, its culture, new product line • Tap & collaborate with relevant Influencers: Fashion Designer Manish Malhotra x Linen Vogue la classe’ Male & Female Fashion Influencer’s through barter/paid collaborations • Build a fresh new website focusing on the company’s unique strengths, value propositions, and professional experts taking charge of the listed entity post-funding • Coordinate and finalize various catalog shoots for various in-house brands Show less Public Relations • Carve a fresh identity of the company distanced from its debt-ridden parent company post-funding • Change the brand perception of premium in-house brands(Linen Vogue la classe’), increase share of voice of the company & spokesperson, position the company’s unique strength & value proposition • Control Information available to the media through one way communication & ensure timely visibility of the spokesperson, company & brand custodians at the right platforms… Show more Public Relations • Carve a fresh identity of the company distanced from its debt-ridden parent company post-funding • Change the brand perception of premium in-house brands(Linen Vogue la classe’), increase share of voice of the company & spokesperson, position the company’s unique strength & value proposition • Control Information available to the media through one way communication & ensure timely visibility of the spokesperson, company & brand custodians at the right platforms • Identifying appropriate agencies to handle the PR & Social Media mandate • Suggest Brand Ambassador for instant brand recall • Ensure maintenance of quality content & timely delivery of agreed deliverables by the agencies • Take charge of various store launch – Bangalore & Ranchi . Identify the right PR agency/stringer . Understand the market & accordingly draft appropriate communication focused on key messaging . Suggest Event Flow, Media Giveaway, appropriate celebrity, etc . Ensure smooth coordination between PR agencies, celebrity managers, event photographer, etc . Manage & overlook the social media campaign Social Media & Website • Create and generate regular content for new social media handles targeting the B2C audience, suppliers, etc • Ensure timely announcement of any Company or Industry development through relevant platforms along with consistent updates about the company, its culture, new product line • Tap & collaborate with relevant Influencers: Fashion Designer Manish Malhotra x Linen Vogue la classe’ Male & Female Fashion Influencer’s through barter/paid collaborations • Build a fresh new website focusing on the company’s unique strengths, value propositions, and professional experts taking charge of the listed entity post-funding • Coordinate and finalize various catalog shoots for various in-house brands Show less
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Concept PR India Ltd
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India
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Public Relations and Communications Services
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200 - 300 Employee
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Public Relations Account Manager
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Feb 2019 - Mar 2021
1. Vinti Lodha - creating an image of Ms. Vinti Lodha as a luxury expert. Suggesting ideas and events to enhance her image as a luxury expert. Sourcing standalone features, socializing events, speaker opportunities apt for her. Eg: christies aunction, soft profiling in ET Panache, TOI Design X awards,etc 2. Lodha Luxury - Luxury division of the Lodha group. Suggesting right paid and organic opportunities across Cat A Lifestyle media. Proactive pitching on luxury trends, project… Show more 1. Vinti Lodha - creating an image of Ms. Vinti Lodha as a luxury expert. Suggesting ideas and events to enhance her image as a luxury expert. Sourcing standalone features, socializing events, speaker opportunities apt for her. Eg: christies aunction, soft profiling in ET Panache, TOI Design X awards,etc 2. Lodha Luxury - Luxury division of the Lodha group. Suggesting right paid and organic opportunities across Cat A Lifestyle media. Proactive pitching on luxury trends, project profiling and blogger outreach. 3. Oberoi Realty – To enhance the image of existing brand – The Oberoi group. Featured amongst top real estate conferences, location courtesy in popular web series, profiling amongst cat A media. 4. hBits – a unique start up establishing base in the real estate sector. Building the brand from scratch and training the brand spokesperson accordingly. Relationship building meeting, profiling across right media. Show less 1. Vinti Lodha - creating an image of Ms. Vinti Lodha as a luxury expert. Suggesting ideas and events to enhance her image as a luxury expert. Sourcing standalone features, socializing events, speaker opportunities apt for her. Eg: christies aunction, soft profiling in ET Panache, TOI Design X awards,etc 2. Lodha Luxury - Luxury division of the Lodha group. Suggesting right paid and organic opportunities across Cat A Lifestyle media. Proactive pitching on luxury trends, project… Show more 1. Vinti Lodha - creating an image of Ms. Vinti Lodha as a luxury expert. Suggesting ideas and events to enhance her image as a luxury expert. Sourcing standalone features, socializing events, speaker opportunities apt for her. Eg: christies aunction, soft profiling in ET Panache, TOI Design X awards,etc 2. Lodha Luxury - Luxury division of the Lodha group. Suggesting right paid and organic opportunities across Cat A Lifestyle media. Proactive pitching on luxury trends, project profiling and blogger outreach. 3. Oberoi Realty – To enhance the image of existing brand – The Oberoi group. Featured amongst top real estate conferences, location courtesy in popular web series, profiling amongst cat A media. 4. hBits – a unique start up establishing base in the real estate sector. Building the brand from scratch and training the brand spokesperson accordingly. Relationship building meeting, profiling across right media. Show less
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Gecko Worldwide
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India
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Public Relations and Communications Services
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1 - 100 Employee
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PR Manager lifestyle and luxury
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Apr 2015 - Dec 2018
Work Experience & Responsibilities: Gecko Worldwide (April 2015 - present) Designation: Asst PR Manager Clients managed: Fine jewellery brands: PN Gadgil Jewellers, Anmol Jewellers, Tarun Tahiliani lifestyle jewellery, Rare Heritage by Mehta Emporium, Being Human Jewellery Real Estate: REMI- Real Estate Management institute, Architect Ricky Doshi Fashion designer: Neeta Lulla… Show more Work Experience & Responsibilities: Gecko Worldwide (April 2015 - present) Designation: Asst PR Manager Clients managed: Fine jewellery brands: PN Gadgil Jewellers, Anmol Jewellers, Tarun Tahiliani lifestyle jewellery, Rare Heritage by Mehta Emporium, Being Human Jewellery Real Estate: REMI- Real Estate Management institute, Architect Ricky Doshi Fashion designer: Neeta Lulla, Hospitality: Hotel Royal Tulip, The Daily affair- café, Rainforest Restobar, Start up: Zuver- driver on demand app, Vamaship-online logistics platform & TMT (The Media Tribe) Pharmaceutical: 2baconil • Creating PR Campaigns/quarterly plans for new business pitch/existing clients • Strategizing out of the box outreach programme/blogger/influencer campaign when required • Team management - Briefing team on any new client activity, ensuring monthly deliverables are met. Helping them pitch different angles as and when required • Client servicing – understanding client’s requirements and offering best possible solutions. Follow up for new media material, maintaining a balance with respect to their media expectations. • Content generation: – generating monthly content hub & story pegs according to market trends. Drafting Press releases, responses for various trend/ industry story, authored articles, brand & spokesperson profiles, etc. • Execution: Generating & pitching Innovative story ideas to relevant media. Creating reviews for existing clients as per their requirement. Research, background check & analysis for market and media trends • Stringer/vendor coordination: understanding new markets, negotiating rates, communicating brands latest communication • Network building with Fashion/ lifestyle/ sourcing/ magazine and celebrity stylists Show less Work Experience & Responsibilities: Gecko Worldwide (April 2015 - present) Designation: Asst PR Manager Clients managed: Fine jewellery brands: PN Gadgil Jewellers, Anmol Jewellers, Tarun Tahiliani lifestyle jewellery, Rare Heritage by Mehta Emporium, Being Human Jewellery Real Estate: REMI- Real Estate Management institute, Architect Ricky Doshi Fashion designer: Neeta Lulla… Show more Work Experience & Responsibilities: Gecko Worldwide (April 2015 - present) Designation: Asst PR Manager Clients managed: Fine jewellery brands: PN Gadgil Jewellers, Anmol Jewellers, Tarun Tahiliani lifestyle jewellery, Rare Heritage by Mehta Emporium, Being Human Jewellery Real Estate: REMI- Real Estate Management institute, Architect Ricky Doshi Fashion designer: Neeta Lulla, Hospitality: Hotel Royal Tulip, The Daily affair- café, Rainforest Restobar, Start up: Zuver- driver on demand app, Vamaship-online logistics platform & TMT (The Media Tribe) Pharmaceutical: 2baconil • Creating PR Campaigns/quarterly plans for new business pitch/existing clients • Strategizing out of the box outreach programme/blogger/influencer campaign when required • Team management - Briefing team on any new client activity, ensuring monthly deliverables are met. Helping them pitch different angles as and when required • Client servicing – understanding client’s requirements and offering best possible solutions. Follow up for new media material, maintaining a balance with respect to their media expectations. • Content generation: – generating monthly content hub & story pegs according to market trends. Drafting Press releases, responses for various trend/ industry story, authored articles, brand & spokesperson profiles, etc. • Execution: Generating & pitching Innovative story ideas to relevant media. Creating reviews for existing clients as per their requirement. Research, background check & analysis for market and media trends • Stringer/vendor coordination: understanding new markets, negotiating rates, communicating brands latest communication • Network building with Fashion/ lifestyle/ sourcing/ magazine and celebrity stylists Show less
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YouMe&We Media Services Pvt Ltd
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India
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Public Relations and Communications Services
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1 - 100 Employee
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PR Executive
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Jun 2014 - Apr 2015
. Content generation- listings, new collection launches, etc. . Pitching stories to media, generating innovative story ideas every week. . Preparing pre/post press release . Tracking - Print/ online/ magazines . Handling events individually- ‘Telly Calendar’, ‘Pria Katariaa Puri’ store launch, ‘Maxim magazine Cover launch’, ‘Mary Kom promotions at Gold’s Gym’ , 'Poonawalla Breeders Multi million Races 2015' . Been a part of Gionee India… Show more . Content generation- listings, new collection launches, etc. . Pitching stories to media, generating innovative story ideas every week. . Preparing pre/post press release . Tracking - Print/ online/ magazines . Handling events individually- ‘Telly Calendar’, ‘Pria Katariaa Puri’ store launch, ‘Maxim magazine Cover launch’, ‘Mary Kom promotions at Gold’s Gym’ , 'Poonawalla Breeders Multi million Races 2015' . Been a part of Gionee India Beach Fashion Week 2015. Handled the entire print- media (magazines/newspapers) Interacting and building relation with them. . Managing & updating the social media pages for all clients . Generating content for company's monthly newsletter. Show less . Content generation- listings, new collection launches, etc. . Pitching stories to media, generating innovative story ideas every week. . Preparing pre/post press release . Tracking - Print/ online/ magazines . Handling events individually- ‘Telly Calendar’, ‘Pria Katariaa Puri’ store launch, ‘Maxim magazine Cover launch’, ‘Mary Kom promotions at Gold’s Gym’ , 'Poonawalla Breeders Multi million Races 2015' . Been a part of Gionee India… Show more . Content generation- listings, new collection launches, etc. . Pitching stories to media, generating innovative story ideas every week. . Preparing pre/post press release . Tracking - Print/ online/ magazines . Handling events individually- ‘Telly Calendar’, ‘Pria Katariaa Puri’ store launch, ‘Maxim magazine Cover launch’, ‘Mary Kom promotions at Gold’s Gym’ , 'Poonawalla Breeders Multi million Races 2015' . Been a part of Gionee India Beach Fashion Week 2015. Handled the entire print- media (magazines/newspapers) Interacting and building relation with them. . Managing & updating the social media pages for all clients . Generating content for company's monthly newsletter. Show less
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Education
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2012 - 2013
KCCMS Mumbai
Master’s Degree, Public Relations/Image Management -
2005 - 2011
JAI HIND COLLEGE, MUMBAI
Bachelor of Commerce (B.Com.) -
2019 - 2019
MICA | The School of Ideas
Digital Marketing
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