Digital Marketing Specialist

• Sep 2020 - Present

Performance Marketing Manager, Digital Subscriptions & Registrations

• Jan 2017 - Aug 2020

Managing acquisition strategy across owned, operated and paid for channels, working towards traffic, lead generation, registration and subscription targets across all web and app products.Achievements• Highest ever year-on-year subscription net growth.• Increasing daily subscription run rate by 70%.• Improving unique visitor to subscription conversion rate five-fold.• Reducing cost-per-in-app subscription by five times whilst doubling the weekly run-rate.• Achieved registration target six months ahead of schedule.

Membership Acquisition Campaign Executive

• Jul 2014 - Dec 2016

Planning, executing and analysing integrated membership acquisition campaigns from end-to-end to achieve annual membership targets. Achievements- Highest month-on-month membership gain for fourteen years.- Highest ever percentage of month-on-month online membership conversions. Planning, executing and analysing integrated membership acquisition campaigns from end-to-end to achieve annual membership targets. Achievements- Highest month-on-month membership gain for fourteen years.- Highest ever percentage of month-on-month online membership conversions.

Marketing and Communications Officer

• Jul 2013 - Jul 2014

Marketing and communications lead for regional GLL leisure centres in five district councils. Managed marketing campaigns for diverse business areas such as Better Inclusive Membership and Academy Performing Arts, Greenwich, as well as community management of the spaLONDON Twitter feed. Achievements Successfully project-managed the mobilisation of high-profile district council and London borough leisure contracts. This included the production, delivery and installation of external and internal signage for all leisure centres and an integrated launch campaign.

Social Media Supervisor, Disney Channel UK (Contract)

• Mar 2013 - Jun 2013

Content creation and community management for three Facebook pages: Disney Channel UK (135k fans), Disney Junior UK (90k fans) and Phineas and Ferb UK (90k fans) on a daily basis. Content creation and community management for three Facebook pages: Disney Channel UK (135k fans), Disney Junior UK (90k fans) and Phineas and Ferb UK (90k fans) on a daily basis.

Account Executive

• Feb 2012 - Aug 2012

Community and content management for both client and agency social media channels, day-to-day client communications, selling in client events to media partners to gain pre and post-event coverage and liaising with media partners at client events. Community and content management for both client and agency social media channels, day-to-day client communications, selling in client events to media partners to gain pre and post-event coverage and liaising with media partners at client events.

Assistant Account Executive

• Oct 2010 - Feb 2012

Devising integrated PR campaigns with the creative director for existing clients and new business pitches; working closely with the planning and digital teams in seeking key consumer insights and monitoring client and new business social media channels using Radian 6. Devising integrated PR campaigns with the creative director for existing clients and new business pitches; working closely with the planning and digital teams in seeking key consumer insights and monitoring client and new business social media channels using Radian 6.

Marketing and Communications Intern

• Sep 2009 - Sep 2010

Part of the university’s first-ever internship programme for recent graduates. Responsibilities were split across two roles:- Marketing for the School of Arts & Humanities.- Corporate Communications for Oxford Brookes University. Part of the university’s first-ever internship programme for recent graduates. Responsibilities were split across two roles:- Marketing for the School of Arts & Humanities.- Corporate Communications for Oxford Brookes University.

Customer Service Advisor

• Aug 2009 - Sep 2009

Content Developer

• Jul 2009 - Aug 2009

Creating content for a multiple choice question and answer app for the iPhone targeted at Undergraduate Law students. Creating content for a multiple choice question and answer app for the iPhone targeted at Undergraduate Law students.