Experience

Table Needs

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2023 - Present

  Alabama, United States Providing Fractional CMO services to develop a long-term marketing strategy with supporting short-term plans.



Guth Marketing Group

• United States
• Advertising Services

• Marketing Consultant | Messaging Rooted In Product Marketing | SEO | Digital & Content Marketing

  • Jan 2016 - Present

  Indianapolis, Indiana, United States I am an experienced CMO and VP of marketing, product marketing, solutions marketing, and online marketing for B2B tech companies. As your part-time, Interim CMO, content marketing consultant, or product marketing consultant, I dive-in and get to know your business, target market, product and its technical differentiators. I work with you to develop a marketing strategy, plan, and messages that communicate the business value of your technical differentiation. I then execute as a… Show more I am an experienced CMO and VP of marketing, product marketing, solutions marketing, and online marketing for B2B tech companies. As your part-time, Interim CMO, content marketing consultant, or product marketing consultant, I dive-in and get to know your business, target market, product and its technical differentiators. I work with you to develop a marketing strategy, plan, and messages that communicate the business value of your technical differentiation. I then execute as a virtual or onsite team member a day or two a week. If you have an in-house team, I can manage and mentor them. If not, I can bring in a group of freelancers to function as your virtual marketing department. I am very hands-on and prefer multi-month engagement so I can make a real difference to your business. Recent clients have been TechCanary, Clustrix, and BroadSoft. Show less



Slope

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2021 - Dec 2022

  San Francisco Bay Area Built the marketing foundation for this Series A startup revolutionizing the management of clinical supply chains for clinical trials. Evaluated and implemented Martech stack, hired the marketing team, kicked off multi-channel lead generation programs, and developed detailed product marketing messaging and positioning with SEO baked in, which increased website traffic from the target audience by ten times.



CloudPassage

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2020 - Aug 2021

  San Francisco Bay Area Rebooted the messaging, Martech stack, lead generation programs, and content creation for this last-stage startup in preparation for a successful exit. They were acquired by Fidelis Cybersecurity.



Transera - acquired by Broadsoft

• SVP, Marketing

  • Feb 2013 - Apr 2015

  Sunnyvale, CA Re-branded, re-positioned and established new go-to-market strategy around company’s unique ability to improve contact center business performance with Analytics-driven Customer Engagements using Big Data Analytics technologies and techniques. Developed evangelical, thought-leadership and product content including new website, collateral, webinars and videos for promotion through a variety of digital channels. Significantly repaired SFDC and Marketo implementations for improved lead… Show more Re-branded, re-positioned and established new go-to-market strategy around company’s unique ability to improve contact center business performance with Analytics-driven Customer Engagements using Big Data Analytics technologies and techniques. Developed evangelical, thought-leadership and product content including new website, collateral, webinars and videos for promotion through a variety of digital channels. Significantly repaired SFDC and Marketo implementations for improved lead generation, nurturing, and maturation into sales qualified leads. Show less



Karmasphere - acquired by FICO

• Chief Marketing Officer

  • Sep 2010 - Aug 2012

  Cupertino, CA Big Data Analytics on Hadoop start-up company funded by Hummer-Winblad and USVP. Bootstrapped marketing department from the ground up, instituting initial marketing operations and framework to establish productive environment. Located and engaged target markets and customers. Devised community development programs and marketing automation processes with Marketo and SFDC to forge sustainable sales pipeline. Established thought leadership and increased visibility by creating technical web… Show more Big Data Analytics on Hadoop start-up company funded by Hummer-Winblad and USVP. Bootstrapped marketing department from the ground up, instituting initial marketing operations and framework to establish productive environment. Located and engaged target markets and customers. Devised community development programs and marketing automation processes with Marketo and SFDC to forge sustainable sales pipeline. Established thought leadership and increased visibility by creating technical web assets and conducting webinars with key partners. Orchestrated weekly press releases to enhance brand exposure and generated original web content to strengthen digital presence. Show less



Actuate - acquired by OpenText

• Vice President and General Manager, Open Source Strategy

  • Oct 2007 - Oct 2010

  San Mateo, CA Global, public business intelligence, performance management, and reporting software company. Spearheaded efforts to redefine go-to-market strategy from proprietary enterprise software to open source BI. Oversaw business unit that incubated and then integrated open source strategy over multi-year span, transferring first half of sales cycle online and effectively reducing costs. Led strategic planning efforts to market new product line. Continually analyzed sales pipeline and website… Show more Global, public business intelligence, performance management, and reporting software company. Spearheaded efforts to redefine go-to-market strategy from proprietary enterprise software to open source BI. Oversaw business unit that incubated and then integrated open source strategy over multi-year span, transferring first half of sales cycle online and effectively reducing costs. Led strategic planning efforts to market new product line. Continually analyzed sales pipeline and website performance. Collaborated with external vendors to craft key product marketing messages and materials, redesign corporate and community web sites. Conducted worldwide sales training programs to align sales with new products, value-add open source selling methods and marketing messages. Show less

• VP Solutions, Partner and Online Marketing

  • May 2002 - 2007

  South San Francisco, CA Led development and implementation of multi-level message platform and new go-to-market strategy focused on unique business value and application of product line instead of technical features. Analyzed product to identify key differentiation, strengths and weaknesses, led executive team through a “Crossing the Chasm” process to identify key applications and vertical industries at which the product excelled. Innovated new marketing messages, developed solution-oriented sales materials and tools,… Show more Led development and implementation of multi-level message platform and new go-to-market strategy focused on unique business value and application of product line instead of technical features. Analyzed product to identify key differentiation, strengths and weaknesses, led executive team through a “Crossing the Chasm” process to identify key applications and vertical industries at which the product excelled. Innovated new marketing messages, developed solution-oriented sales materials and tools, and trained sales force on new solution-selling techniques to increase revenue. Show less



Sendmail, Inc. - acquired by Proofpoint

• VP, Marketing

  • 1998 - 2001

  Emeryville, CA Email software company with products and services built on open source sendmail, which powers most internet mail servers. Innovated one of the first go-to-market strategies for selling value-add products to a community of users of an open source product. Built marketing team from 1 to 24 in 18 months, managing a budget of $12M. Drove 80% quarter-to-quarter revenue growth with lead machine producing 500+ leads a week, 1,000’s of transactions a quarter, and 3% response rate.



Brightware - acquired by Firepond

• VP, Product Marketing

  • 1997 - 1998

  Novato, CA Start-up company automating customer service and sales on the Internet with artificial intelligence. Developed go-to-market messages, positioning, and branding strategies with market research project interviewing consumers and corporate customers and embedding in sales tools and training. Developed long-term product strategy and implemented process for defining new product releases.



NeXT Software - acquired by Apple

• Director, Internet Product Marketing

  • 1996 - 1997

  Redwood City, CA Software company incarnation of NeXT. Reporting directly to Steve Jobs, led NeXT’s entry into the Web market with WebObjects, an early leader in web application servers and development. Achieved $15 million license revenues in first year resulting in #1 in market share for Internet applications, #2 for Intranet applications and PC Magazine Editors Choice Award.



Sybase - acquired by SAP

• Group Product Manager

  • 1994 - 1996

  Emeryville, CA Relational database company moving into middleware and development tools markets. Reporting primarily to the Vice Presidents of Strategic Planning and Enterprise Products performed a variety of strategic research and planning functions to help Sybase expand beyond the database market. Focused on their tools and middleware products for multi-tier, object-oriented, Internet, Intranet, and data warehousing applications.