Experience

Keepitusable User experience (UX) and Usability Agency

• Co-founder | User Experience (UX) and Usability Expert

  • Sep 2010 - Present

  Keepitusable specialise in the design, creation and evaluation of user interfaces with the purpose of making them more profitable for your business and more satisfying for your users to interact with. Services: User Experience Design, User Interface Design, Prototyping, Concept Design, User Research, Usability Testing, Eye tracking, Usability Evaluations, Consultancy. We design and evaluate: Mobile apps, mobile interfaces, websites, products, product interfaces, software applications, concept interfaces, wireframes, prototypes. Show less



sqoshi

• United Kingdom
• Individual and Family Services

• Co-founder | User Experience Designer | Usability specialist | Front end developer

  • Apr 2009 - Present

  - Pioneer of a fresh and original concept idea, based on observations of human behaviour currently unsupported online. - Created innovative user interfaces and flows that currently don’t exist anywhere. - Creation of the whole user experience focussed on user centred design: concept creation, lo and hi fidelity prototyping, interaction design, flows, layout and graphic design. - Detailed flow and interface documentation - Front end development. - Pioneer of a fresh and original concept idea, based on observations of human behaviour currently unsupported online. - Created innovative user interfaces and flows that currently don’t exist anywhere. - Creation of the whole user experience focussed on user centred design: concept creation, lo and hi fidelity prototyping, interaction design, flows, layout and graphic design. - Detailed flow and interface documentation - Front end development.



Sony Ericsson

• Spain
• Building Materials

• UX Design Lead

  • Mar 2008 - Mar 2009

  - Responsible for defining the platform fundamentals for the full touch User interface additions to the first Sony Ericsson Series 60 smartphone 'Idou'.- Co-designed the home screen application together with the Japanese Creative design centre. The application encompassed Standby, Standby wallpaper, Standby music player, contacts, social media, contacts and a photo gallery.

• Principal Interaction Designer / Team leader

  • Jul 2007 - Mar 2008

  - Responsible for defining the overall platform user interface fundamentals to support finger touch. This entailed defining a platform with a flexible design that could be configured to meet the requirements of the planned products. - Responsible for ensuring a strong user experience with consistent behaviour and ease of use throughout all the applications in the user interface.- Responsibility for defining the features and requirements for the platform controls, behaviours and navigation model that would be used by the application designers.- Investigation into the requirements to develop a flexible framework for user interface design and development. - Close collaboration with Uiq technology and the application designers to define common controls and to ensure strong visual and behavioural consistency throughout the user interface. - A key member of the Sony Ericsson User experience board.- High level presentations given to the global software organisation, senior management and the global user interface organisation, to secure funding to develop the platform.- Parallel role as technical group leader for Ui Structure to define the roadmap and requirements for fundamentals for all platforms within Sony Ericsson. This involved the management of the features and requirements for each mobile platform project.- Effective global collaboration with teams throughout the company in China, Tokyo, Sweden and the US. Show less

• Senior interaction designer and Team lead

  • 2002 - Jun 2007

  - A key contributor in defining the next generation Symbian Uiq platform to support full one handed navigation for touch and non touch screen devices and a soft key touch / combined user interface. The non touch configuration was successfully used by other Uiq platform licensees e.g. Motorola Z8.- Involved in the development of many products including the first touch Walkman mobile phone.- Worked with Operators on customisation of the User interface. This involved a negotiation process with the operators and redesigning the Standby application and the main navigation menu to satisfy the operator requirements and to fit in with the platform framework. - Product ranging secured with operators including Vodafone, Orange, T-Mobile, O2. Enabled the Sony Ericsson P1 to be launched as the Flagship Business product.- Development of the Standby user interface design for the first Sony Ericsson consumer focussed combined touch smartphone - a very high profile challenge which received excellent feedback from both internal stakeholders and external reviews.- Close working relationship with Product and Application planning and the visual design team to deliver a compelling user experience of Standby.- Development of a multimedia prototype to be used for presentations to encompass stakeholders and to usability test the design ideas together with a hardware mockup.- Collaboration with external graphic design agency to construct marketing material for internal use and for line up meetings.- Participation in the line-up meeting to showcase the fundamentals and standby design for 2007 to Operators from the SEMEA region.- Worked closely with Adobe to implement support for flash within the mobile Opera browser. Show less

• Interaction designer

  • 2000 - 2002

  - Involved in the development of the P800, the most advanced triband smartphone in the industry.- Contributed to defining the Telephone application and the one handed flip closed User interface.- Involved with partners in helping to define the multimedia applications for imaging, video and music.- Close collaboration with a Sony Ericssson partner in order to define how their graphical engine can be integrated into the Uiq user platform to enhance graphical WOW effects with transitions and animations.- Expert evaluation and cognitive walkthroughs of applications.- Conducted usability interviews. Show less



Zejo Project

• Co-founder

  • 2002 - 2005

  - Driving force in a concept music project named 'Zejo' aimed at online distribution of new and original music for commercial use and personal listening. - Responsible for driving the technology, site design, usability and development. - Design and development of a full e-commerce site. - Gained experience with branding and entrepreneurship. - Driving force in a concept music project named 'Zejo' aimed at online distribution of new and original music for commercial use and personal listening. - Responsible for driving the technology, site design, usability and development. - Design and development of a full e-commerce site. - Gained experience with branding and entrepreneurship.



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Interaction designer

  • 1998 - 2000

  - Involvement in the development of the first Ericsson touch smartphone to hit the market - 'R380'. Flip phone form factor with a combined mobile phone and PDA. - Developed high fidelity prototypes in close collaboration with Usability experts, focussing on the exploration of alternative navigation models, readability and data entry for touch user interfaces. - Developed a highly interactive prototype model of the whole smartphone user interface. The prototype was fully translatable into many languages. - Successful international usability tests were carried out in Sweden using the interactive prototype. - Worked at Ericsson Research and Development in Shanghai for 3 months to assist in the development of the Chinese variant of the product. Show less

• Multimedia developer

  • 1996 - 1997

  - Development of an interactive and highly educational multimedia tutorial that was to be shipped on CD with a pioneering Ericsson Business PDA smartphone. - Close collaboration with an external marketing agency. - Development of an interactive and highly educational multimedia tutorial that was to be shipped on CD with a pioneering Ericsson Business PDA smartphone. - Close collaboration with an external marketing agency.