RICARDO FIGAREDO NIEBLA
Commercial and Business Development Director at CEREBRO SMART MEDIA- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Bio
Alan Sifuentes
I've worked alongside Ricardo in multiple national and international projects since 2018. During this time, he has not only been an outstanding professional with great knowledge of marketing strategy, digital media and ad-tech but also an incredible human being. Ricardo's knowledge and skillsets have been critical to our company's international expansion. I'm looking forward to keeping working with Ricardo throughout my career.
Domingo Mendez
Ricardo is a knowledgeable manager with a high level of professionalism and dedication which It's very hard to find in any employee, and this is combined with his market knowledge and his excellent and strategic way to persuade clients in order to get the best benefit for any company plus a very analytic process he uses to be able to build up excellent relationship with customers. No doubt Ricardo can be a great asset for any company!
Alan Sifuentes
I've worked alongside Ricardo in multiple national and international projects since 2018. During this time, he has not only been an outstanding professional with great knowledge of marketing strategy, digital media and ad-tech but also an incredible human being. Ricardo's knowledge and skillsets have been critical to our company's international expansion. I'm looking forward to keeping working with Ricardo throughout my career.
Domingo Mendez
Ricardo is a knowledgeable manager with a high level of professionalism and dedication which It's very hard to find in any employee, and this is combined with his market knowledge and his excellent and strategic way to persuade clients in order to get the best benefit for any company plus a very analytic process he uses to be able to build up excellent relationship with customers. No doubt Ricardo can be a great asset for any company!
Alan Sifuentes
I've worked alongside Ricardo in multiple national and international projects since 2018. During this time, he has not only been an outstanding professional with great knowledge of marketing strategy, digital media and ad-tech but also an incredible human being. Ricardo's knowledge and skillsets have been critical to our company's international expansion. I'm looking forward to keeping working with Ricardo throughout my career.
Domingo Mendez
Ricardo is a knowledgeable manager with a high level of professionalism and dedication which It's very hard to find in any employee, and this is combined with his market knowledge and his excellent and strategic way to persuade clients in order to get the best benefit for any company plus a very analytic process he uses to be able to build up excellent relationship with customers. No doubt Ricardo can be a great asset for any company!
Alan Sifuentes
I've worked alongside Ricardo in multiple national and international projects since 2018. During this time, he has not only been an outstanding professional with great knowledge of marketing strategy, digital media and ad-tech but also an incredible human being. Ricardo's knowledge and skillsets have been critical to our company's international expansion. I'm looking forward to keeping working with Ricardo throughout my career.
Domingo Mendez
Ricardo is a knowledgeable manager with a high level of professionalism and dedication which It's very hard to find in any employee, and this is combined with his market knowledge and his excellent and strategic way to persuade clients in order to get the best benefit for any company plus a very analytic process he uses to be able to build up excellent relationship with customers. No doubt Ricardo can be a great asset for any company!
Experience
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CEREBRO SMART MEDIA
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Mexico
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Advertising Services
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1 - 100 Employee
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Commercial and Business Development Director
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Jul 2019 - Present
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Digital Advertising Sales, Strategist and Advisor - LATAM Market.
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Mar 2017 - Present
We are a highly experienced team offering our more than 12 years of digital expertise with tools and services with key and particular drivers that makes us unique mainly in the way we implement, analyze and optimize our client strategies focus on a kpi 100% satisfaction and guarantee.We're connected to more than 80 ad exchanges that gives us the opportunity to reach more than 80 million unique users .We're proudly recognized by Google being a Google partner and with several certifications that helps us to be trusted and recognized by more than 200 satisfied customers from huge companies to local business.
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Head of Sales and Business Development, Hispanic, LATAM
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Oct 2017 - May 2019
Develop and Strengthen business relations with main Mobile Carriers in the region to create commercial alliances, detect and create new business opportunities with self-owned products and services. Work closely with main companies/brands that are looking for performance (Leads, Acquisition) by analyzing their attribution model so we can offer them a full strategy and solution to make a successful and profitable strategy. Create strategies for brands by using and adapting our main in-house Whitelabel apps/solutions (Music, Parental control, languages, kids, entertainment, cooking, among many others)To adapt in LATAM countries the successful apps and services that are taking place in other regions such as Asia, Europe and Brazil.Working closely with Mobile Carriers taking advantage of the 10+ years of Neomobile expertise in CLV, monetization and user acquisition for their current and potential users.
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Vice President For Latin America
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Nov 2015 - Nov 2016
Responsible for the Latin American market delivering Mobile Advertising Network serving more than 30 billion impressions for our clients, agencies and affiliates all over the Globe helping them to monetize their mobile offers such as ADL's, Mobile subscriptions, gaming, entertainment, dating, among many others, with our Premium and constantly growing Network with several solutions (Banner, PopUnders, Native ads, Publisher targeting, Ad Exchanges etc. with several performing models CPC, CPM, CPA..
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Regional Manager Mexico&Central America
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Oct 2013 - Oct 2015
To be accountable for my territories, revenues, profits and sell through to best needs of clients and company.Responsible for planning the future of territory, new strategies, alliances, identify key clients and increase client investment.Create a succesful sales and marketing team.
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Terra
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Brazil
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Information Services
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400 - 500 Employee
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MOBILE MARKETING REGIONAL MANAGER.
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Apr 2011 - Oct 2013
-Responsible for Mobile Marketing in Mexico (development and implementation of strategies with mobile channels B2B and B2C).-Responsible for the commercialization of mobile products and solutions of the two most important mobile carriers, Movistar and Iusacel / Unefon.- SMS Marketing-Innovation of mobile strategies and solutions establishing connections with online and offline strategies.-Increase the profitability of the mobile business through the use of innovation. -Responsible for Mobile Marketing in Mexico (development and implementation of strategies with mobile channels B2B and B2C).-Responsible for the commercialization of mobile products and solutions of the two most important mobile carriers, Movistar and Iusacel / Unefon.- SMS Marketing-Innovation of mobile strategies and solutions establishing connections with online and offline strategies.-Increase the profitability of the mobile business through the use of innovation.
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Mobile Marketing Manager
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Dec 2009 - Apr 2011
- Commercial Manager (Implementation and development of mobile marketing and advertising strategies, solutions with objectives and achievements in more than $55 million pesos).- Managing direct carrier Telcel advertising products. - Commercial Manager (Implementation and development of mobile marketing and advertising strategies, solutions with objectives and achievements in more than $55 million pesos).- Managing direct carrier Telcel advertising products.
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Key account Business development Manager
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Oct 2008 - Dec 2009
- Account Development for existing clients by creating specific advertising strategies to generate private investment in different media channels.
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New Business Development Manager
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Jan 2005 - Oct 2008
- Strategic Account Manager (Sale of advertising space in Movie Cinemas, airports (digital and billboards), pedestrian bridges, stadiums and Shopping malls.)- Sales larger than 5 million usd.
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Account Manager
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Nov 2003 - Jan 2005
Responsible to commercialize Cinema screen ads in all over the country for 2 of the largest Cinema chains with more than 2,000 cinema screens. BTL Actions and fidelity programs for companies.
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Sales Assistant
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Jul 2003 - Nov 2003
Sales team support delivering and analyzing business opportunities, research and sales budgets.Competitors analysis.Customer service.
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Education
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2003 - 2006
UVM San Angel
Administración
Community
